The Meet Group

What The Meet Group does

The Meet Group operates a portfolio of mobile social discovery and dating apps — MeetMe, Skout, Tagged, and GROWLR — serving an 18-34 demographic plus LGBTQ+ and Black-community segments across more than 180 countries and 15+ languages, with a combined 300M+ registered members and 10M+ monthly active users. The company originated as myYearbook in 2005, was renamed MeetMe in 2012, and rebranded as The Meet Group in 2017 after acquiring Skout, Tagged, and Lovoo. Following the September 2020 acquisition by ParshipGroup for $500 million, The Meet Group now operates as a wholly-owned subsidiary of ParshipMeet Group.

The company's technology centers on livestreaming video infrastructure and AI-powered content moderation. The platform processes approximately 1 billion minutes of video per month and nearly 200,000 hours of content broadcast daily, with proprietary moderation systems combining AI (scanning ~50 million images and ~15 million chats per day) with 350+ human moderators, voice tracking via Spectrum Labs, and predator-detection collaboration with Microsoft (Project Artemis). The Livebox (formerly vPaaS) product is a white-label livestreaming SDK that powers 16 third-party apps, including 7 of the top 50 social apps worldwide, connecting 800,000 creators to an audience network of 28 million monthly users.

The Meet Group operates a dual business model: (1) a consumer-facing freemium model monetized through virtual gifting, tipping, premium subscriptions, and advertising across its own apps; and (2) a B2B Livebox platform-as-a-service revenue-share model that enables social app publishers to deploy livestreaming and creator economy features. The company has been described as generating hundreds of millions in annualized video revenue, with livestreaming surpassing 50% of revenue by 2020. The safety and moderation organization reportedly comprises more than half of the total workforce, underscoring the centrality of trust & safety to the business model and brand.

Name

The Meet Group

Legal name

The Meet Group, Inc.

Website

https://themeetgroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

The Meet Group operates mobile social discovery and dating apps (MeetMe, Skout, Tagged, GROWLR) for 300M+ registered users globally, plus the Livebox white-label livestreaming and creator economy platform powering 16 apps including 7 of the top 50 social apps worldwide. It is a subsidiary of ParshipMeet Group.

Ownership category

akta.pro rank

Product category

Social Discovery and Live Video Platform

akta.pro primary industry

Dating & Relationship Networks (BPAMABAF)

akta.pro secondary industries

Dating & Relationship Networking (MPACAJAH), Community/Group Chat Platforms (BPAMACAH), Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)

Keywords

• Social discovery apps
• Livestreaming video platform
• Creator economy solutions
• White-label video SDK
• Mobile dating apps

Headquarters

HQ city

New Hope

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Virtual Gifts / Tipping: Users drive monetization by 'tipping' creators through virtual gifts, and the company shares in the revenue generated. This has generated hundreds of millions in annualized video revenue. The Livebox platform enables brands to share a portion of the money members make on the platform.
2. Subscription / Premium Features: Freemium model where basic app features are free, with premium subscription features available for enhanced experience. MeetMe is described as 'mobile version of the bar or coffeehouse' with monetization through virtual gifting and premium features.
3. Livebox Platform Licensing: B2B revenue from licensing the Livebox white-label video platform to other social apps. The platform generates annualized video revenue shared between the company and partner apps. Powers 16 apps including 7 of the top 50 social apps worldwide.
4. Advertising: Digital advertising revenue through programmatic monetization and direct ad sales. The company has SVP of Advertising and mentions programmatic monetization capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Meet Group operates a dual-sided business: (1) a portfolio of consumer mobile social discovery and dating apps—MeetMe, Skout, Tagged, and GROWLR—used by millions worldwide to meet new people through chat, live video, and virtual gifting; and (2) Livebox, a white-label livestreaming video and creator economy platform (vPaaS) that enables other social app publishers to integrate livestreaming, virtual gifting, gamification, and content moderation via SDK.

Product overview

The Meet Group operates a portfolio of mobile social apps — MeetMe, Skout, Tagged, and GROWLr — alongside its proprietary white-label Livebox platform. Together, these products span social discovery, dating, friendship, and live streaming across global audiences. The Meet Group's own apps collectively serve millions of daily users and touch over 10 million monthly active users, while Livebox powers livestreaming video and creator economy solutions for third-party social apps via a whitelabel SDK integration, generating hundreds of millions in annualized video revenue. The company's technology combines AI-powered content moderation with 350+ human moderators and serves approximately 1 billion minutes of livestreaming video monthly.

Differentiator

Problem solved

Functional benefit

Brands

• Livebox: Livestreaming video and creator economy platform (formerly vPaaS) that enables brands to monetize through virtual gifting, live streaming, and creator partnerships. Powers 16 apps including 7 of the top 50 social apps worldwide.

Products and services

• MeetMe Mobile social discovery app for meeting new people through Chat, Meet, and Live Video features, targeting 18-34 demographic and available in more than a dozen languages on Android and iPhone.
• Skout Global social discovery app connecting people across 180+ countries for friendship and romance through Chat, Meet, Live, and Match features, available in fourteen languages.
• Tagged Social networking app with over 300 million registered members (combined with hi5), connecting people for friendship or dating through Browse, Meet Me, and Live features, available in over fifteen languages.
• GROWLR Gay dating and social app with millions of members worldwide, enabling men to meet for romance and friendships through chat, live streaming, and social features; available on the App Store and Google Play.
• Livebox White-label livestreaming video and creator economy platform (SDK) that enables partner social apps to integrate livestreaming, virtual gifting/tipping, creator monetization, and real-time content moderation; connects 800,000 creators with an audience network of 28 million monthly users globally.

Quantifiable outcome

• 1 billion minutes of video spent monthly by community
• +7 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Spectrum LabscoreTechnology or Integration · 27 July 2021Expanded partnership with Spectrum Labs, an AI-based content moderation platform, to include voice moderation R&D. The partnership protects users from online toxicity, hate speech, and abuse in The Meet Group's livestreaming products. Spectrum Labs' toxic voice detection platform is deployed for best-in-class user safety controls. Partnership also includes algorithmic moderation of all chats and AI private chat moderation across Livebox-powered apps.
• Microsoft (Project Artemis)coreTechnology or IntegrationCollaboration with Microsoft on Project Artemis, which uses a database of common textual patterns, an age detection engine, and custom detection methods to identify child predators and prevent exploitation. Recognized by WePROTECT Global Alliance for innovative contributions.
• Online Dating AssociationcoreStrategic or Co-development PartnerThe Meet Group joined the board of the Online Dating Association to support industry safety and best practices. ODA CEO George Kidd states 'We view The Meet Group as one of the leaders in the space, investing millions of dollars annually to keep its users safe.'
• Family Online Safety Institute (FOSI)majorStrategic or Co-development PartnerAffiliation with Family Online Safety Institute, an organization focused on promoting safe online practices for families. FOSI CEO Stephen Balkam commends The Meet Group's proactive approach to sharing best practices.
• Family WatchdogmajorStrategic or Co-development PartnerAffiliation with Family Watchdog, which helps identify registered sexual offenders to keep them off platforms. The Meet Group takes this task very seriously according to Family Watchdog President Glenn Frankel.
• Oasis ConsortiummajorStrategic or Co-development PartnerCatherine Connelly works closely with the Oasis Consortium, an organization working to reduce online toxicity and bring safety and belonging into the digital dating and community space. The Meet Group is recognized for leadership in contributing to common standards for safer, more inclusive online environments.
• WePROTECT Global AlliancemajorStrategic or Co-development PartnerThe Meet Group joined as newest member of WePROTECT Global Alliance. Chairman Ernie Allen recognizes The Meet Group's innovative contributions with Project Artemis demonstrating commitment to enhancing online safety.
• Internet Dating Excellence Association (IDEA)minorStrategic or Co-development PartnerRecognized by IDEA for continued commitment to improving user safety on apps and providing industry-leading safety practices. IDEA President Mark Brooks acknowledges The Meet Group's safety efforts.
• ParshipMeet GroupcoreOthersThe Meet Group was acquired by ParshipGroup in September 2020, forming ParshipMeet Group. The Meet Group operates as a subsidiary while ParshipMeet Group also owns eharmony, Parship, and ElitePartner.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Snack Video: Short-video and live-streaming platform with integrated dating and creator-monetization features. Emerging comparable in the live-video-meets-social-discovery category that defines Livebox's offering.

Direct peers

• Zoosk: Dating and social discovery app with global presence. Competes directly with Skout and MeetMe in the casual dating/social discovery category and operates similar freemium plus virtual currency monetization.
• Grindr: Largest LGBTQ+ dating/social app globally. Directly competes with GROWLR for the same gay dating user base and uses similar chat, livestreaming, and virtual gifting mechanics.
• Bigo Live: Global livestreaming and live social platform with heavy virtual gifting monetization. Direct competitor to Livebox in the livestreaming-as-a-service space and competes for the same global social-discovery audience as Skout.
• Bumble Inc. Operates Bumble, Badoo, and Fruitz dating apps. Direct competitor to Meet Group's consumer portfolio in the dating category, with overlapping 18-34 demographic targeting and similar freemium/virtual-gifting monetization.
• LIVEME (Hello Group): Operates audio and video livestreaming platforms (LIVEME, Lingo). Direct competitor to Livebox for white-label livestreaming and creator-economy infrastructure powering third-party social apps.

Broad incumbents

• ByteDance (TikTok): Operates TikTok, the dominant short-form video and live platform. Indirectly competes for the same 18-34 social-discovery attention as MeetMe/Skout and sets the bar for livestreaming and creator-economy features.
• Match Group: Owner of Tinder, Hinge, OkCupid, Match.com and other dating brands — the dominant global dating portfolio. Directly competes with MeetMe/Skout/Tagged for consumer dating users and pursues livestreaming features that overlap with Livebox.
• Meta (Facebook Dating, Instagram): Facebook Dating inside the Facebook app, plus Instagram's social-discovery features, compete for the same dating and friendship use cases as MeetMe/Tagged with vastly larger distribution.

Others

• ParshipMeet Group: Parent company of The Meet Group since the 2020 acquisition; also owns eharmony, Parship, and ElitePartner. Sibling-portfolio comparable for cross-brand dating funnel dynamics and shared safety infrastructure investments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theMEETteam
• LinkedInlinkedin.com/company/meetme

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Meet Group