What Snack Video does

SnackVideo is a short-form video sharing platform operated by the Jakarta-based corporate entity Joyo (also referenced as PT Joyo), distributed globally via dedicated Android and iOS applications. The platform serves two user groups — consumer viewers and content creators — with a feature set that includes short-video capture and editing, duets, live streaming, a music and filters library, a mini-games module, an in-app rewards system, and a Creator Marketplace that matches creators with brands for paid collaborations. A consumer-credit layer is delivered through an embedded partnership with Kredito offering personal loans up to IDR 10,000,000.

The product is built on a conventional short-video architecture supporting user uploads, algorithmic feed distribution, social engagement mechanics, and creator-profile features including Instagram cross-linking. The corporate web property is served from the kwai.net content delivery network, indicating reuse of Kuaishou (Kwai) infrastructure — relevant context given that SnackVideo competes in a market dominated by TikTok, Kwai, and Instagram Reels.

Monetization operates across three channels: in-feed and in-app advertising; Creator Marketplace fees / take-rate on brand–creator collaborations; and financial services revenue (and credit-data signals) arising from the embedded Kredito personal-loan product. The company is privately held under parent Joyo, reports 51–100 employees, and discloses no funding rounds, leadership, or financial performance — substantially limiting external visibility into scale and unit economics.

Name

Snack Video

Legal name

Joyo

Website

https://snackvideo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

SnackVideo is a Jakarta-headquartered short-form video platform operated by Joyo, offering video creation tools, live streaming, mini-games, a Creator Marketplace for brand collaborations, and embedded Kredito personal loans to global Android and iOS users.

Ownership category

akta.pro rank

Product category

Social Video Platform

akta.pro primary industry

Generalist Short-Form Video Social Platforms (MPACAHAA)

akta.pro secondary industry

Short-Form Video Shopping & Shoppable Video Platforms (MPACAHAI)

Keywords

• Short video platform
• Video sharing app
• Social video platform
• Creator marketplace
• Video advertising

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Advertising: Snack Video generates revenue by offering advertising solutions to businesses who want to reach the platform's user base through various ad formats including video ads.
2. Creator Services and Marketplace: Revenue through the creator marketplace where businesses can collaborate with creators for sponsored content and brand partnerships.
3. Financial Services Integration: The platform integrates third-party loan services (Kredito) providing personal loans up to 10,000,000 IDR with annual interest rates starting from 36%. Snack Video acts as an intermediary platform for these financial services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Snack Video is a mobile-based short video sharing platform that enables users to create, edit, publish, and discover short-form video content. The platform supports video creation features including duets, music integration, filters, stickers, live streaming, and social interactions such as follows, likes, comments, and private messaging. It also offers a Creator Marketplace for brand collaborations and integrates third-party financial services (Kredito) for personal loans.

Product overview

SnackVideo is a short video sharing platform that operates as a unified social entertainment application. The core product is the SnackVideo platform itself, which offers video creation, sharing, and discovery capabilities. Additional integrated services include the Creator Marketplace for brand-creator collaborations, Kredito (Credit Services) for financial lending products, Mini Games for entertainment, and a Help Center for customer support. The platform supports video privacy settings, duet features, music integration, downloads, live streaming, and social interactions including following, liking, commenting, and private messaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Snack Video Platform A mobile short video sharing platform that enables users to create, edit, publish, and discover short-form video content. Supports video creation tools, social interactions (follow, like, comment, private messaging), live streaming, and integrated financial services.
• Creator Marketplace A platform connecting content creators with businesses and brands for sponsored content collaborations and brand partnerships.
• Kredito (Credit Services) A money lending service integrated within SnackVideo offering personal loans up to 10,000,000 IDR with annual interest rates starting from 36%, regulated by OJK (Indonesian Financial Services Authority). Snack Video explicitly states it does not provide loans and does not participate in loan decisions.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Likee: Bigo-owned short-form video app with a strong emerging-market footprint and similar creator-monetization features, directly comparable to SnackVideo in target geographies and product scope.
• Triller: Short-form video social platform with creator tools, live streaming, and music integrations — directly comparable product positioning and audience.
• TikTok: ByteDance-owned short-form video social platform — the category leader and most direct competitor, with the same product surface (short videos, live streaming, creator monetization) targeting similar global and emerging-market users.
• Kwai: Kuaishou's international short-form video app, sharing product DNA with SnackVideo (CDN/asset overlap visible in source data) and competing head-to-head in emerging markets including Indonesia and Brazil.

Emerging players

• ShareChat: Indian social media platform with short-video (Moj) and content feeds — a comparable emerging-market peer in product DNA but with India-centric geographic focus.
• Moj: Indian short-form video app from ShareChat, focused on regional-language content — comparable short-video product, though primarily serves India rather than SnackVideo's broader emerging-market base.

Broad incumbents

• YouTube Shorts: Google/Alphabet's short-form video offering, leveraging YouTube's creator ecosystem and recommendation infrastructure — a broad incumbent competing for the same short-video audience and advertiser spend.
• Instagram Reels: Meta-owned short-form video feature integrated into Instagram — a broad incumbent that bundles short video into a much larger social-graph product and competes for the same creator and ad budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SnackvideoOffi3
• Facebookfacebook.com/snackvideoglobal
• LinkedInlinkedin.com/company/snack-video

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snack Video