The Broadway Collective
The Broadway Collective is a privately held, NYC-based musical theatre training academy that serves teens ages 12-18 aspiring to Broadway careers and BFA Musical Theatre college programs through online weekly coaching, an NYC summer intensive, a year-long bundled curriculum, and parent-education programs led by working Broadway performers.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Broadway Collective does
The Broadway Collective is a privately held, NYC-based musical theatre training academy founded in 2016 by Broadway performer Robert Hartwell. It serves teens ages 12-18 — split roughly 32% middle school and 42% high school — who aspire to careers in musical theatre and admission to selective BFA Musical Theatre college programs, alongside the parents who fund and emotionally support that pipeline. The portfolio spans five distinct revenue programs: Hello Broadway, a 6-month online academy of weekly masterclasses with personalized video feedback; Gathered NYC, a one-week in-person summer intensive capped at 40 students per cohort; The Academy, a year-long bundled curriculum pairing online training with the summer intensive on a sprint-and-rest cadence; Broadway's Open, a lower-priced weekend NYC intensive; and Prescreen Prep, a college audition coaching add-on. Adjacent offerings include Project Next Gen (an annual BIPOC scholarship program for up to 8 students covering full Gathered costs) and a parent-facing funnel built on a free masterclass and a paid 5-day virtual bootcamp.
The underlying technology is intentionally thin: the company runs on Google Classroom for assignment distribution and feedback delivery, supports self-tape uploads and personalized video feedback, and exposes program enrollment and payment processing through its own website with waitlists used as a scarcity mechanism. There is no proprietary platform, no API surface, no mobile app, and no disclosed AI/ML capability — the moat is human coaching, not software. Faculty consists of working Broadway performers currently cast in 18 of 22 active Broadway shows, with 93% holding BFAs from top programs; this roster is both the differentiator and the operational bottleneck, since faculty availability caps cohort size and scales linearly with cost.
Revenue is generated almost entirely through direct-to-consumer tuition billed via the website, blending one-time intensives ($495-$8,340 per program) with subscription-style payment plans (e.g., $367/month for Hello Broadway, $695/month for The Academy). The company is incorporated as The Broadway Dance Collective, Inc. in New York State, has disclosed no external institutional funding or M&A activity, operates with 51-100 employees out of a single NYC headquarters (PO Box 255) plus event venues (Open Jar Studios), and markets through a content-driven funnel built on a blog, organic social, email, podcast, and outcome-driven testimonials. Reported outcomes include a 97% BFA acceptance rate with scholarships and a $21,000 average scholarship amount, but specific revenue, ARR, and active-student counts are not disclosed.
The Broadway Collective firmographics
Firmographics- Name
- The Broadway Collective
- Legal name
- The Broadway Dance Collective, Inc.
- Website
- https://bwaycollective.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Broadway Collective is a privately held, NYC-based musical theatre training academy that serves teens ages 12-18 aspiring to Broadway careers and BFA Musical Theatre college programs through online weekly coaching, an NYC summer intensive, a year-long bundled curriculum, and parent-education programs led by working Broadway performers.
- Ownership category
- akta.pro rank
The Broadway Collective industry classification
Industry- Product category
- Performing Arts Education
- NAICS
- Fine Arts Schools (61161), Fine Arts Schools (611610)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)
- akta.pro secondary industry
- Theatre Education, Training & Conservatories (MPAGABAN)
Keywords
Where The Broadway Collective is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Broadway Collective business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Program Tuition - Gathered NYC: One-time fees for the week-long summer intensive in NYC including masterclasses, Broadway show tickets, meals, coursebook, and 8 weeks of online prep. Offers pay-in-full discount vs. payment plans.
- Program Tuition - Hello Broadway Online Academy: Monthly subscription or pay-in-full option for ongoing weekly online training including 24 masterclasses, 24 personal feedback videos, 6 audition songs, 6 monologues, 6 dance routines, sheet music, and community access over 6 months.
- Program Tuition - The Academy: Year-long comprehensive program combining Hello Broadway and Gathered with monthly payments or pay-in-full option. Includes sprint/rest training model with 90-day training cycles and 30-day recovery periods.
- Program Tuition - Broadway's Open: One-time fees for in-person NYC weekend intensive including 4 weeks online prep, live masterclasses, Broadway show ticket, sharecase performance, and optional VIP upgrades (headshots, dinners with founder).
- Free Masterclass / Bootcamp: Free masterclass (Raising a Broadway Teen) and paid virtual bootcamp (Nov 30-Dec 4) as customer acquisition tools, with the free masterclass designed to convert parents into paying program enrollees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gathered NYC Summer Intensive - Pay in Full |
| Subscription | Monthly | Gathered NYC Summer Intensive - Payment Plan |
| One time/ perpetual license | Pay-as-you-go | Gathered NYC Early Action - Pay in Full |
| Subscription | Monthly | Gathered NYC Early Action - Payment Plan |
| One time/ perpetual license | Pay-as-you-go | Hello Broadway - Pay in Full |
| Subscription | Monthly | Hello Broadway - Monthly Subscription |
| Subscription | Multi-year contract | Hello Broadway - Quarterly Payments |
| One time/ perpetual license | Pay-as-you-go | The Academy - Pay in Full |
| Subscription | Monthly | The Academy - Monthly Subscription |
| One time/ perpetual license | Pay-as-you-go | Broadway's Open - Regular Ticket |
| One time/ perpetual license | Pay-as-you-go | Broadway's Open - Virtual Ticket |
| One time/ perpetual license | Pay-as-you-go | Broadway's Open - VIP Ticket |
| Other | Pay-as-you-go | Raising a Broadway Teen Virtual Bootcamp |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
The Broadway Collective product offering
Product offeringCore offering
The Broadway Collective delivers musical theatre training programs for students ages 12-18, combining an online weekly academy (Hello Broadway) with in-person NYC summer and weekend intensives (Gathered, Broadway's Open) and a year-long comprehensive curriculum (The Academy). All programs are taught by working Broadway performers and directors, with additional parent-focused masterclasses, bootcamps, a college audition coaching track (Prescreen Prep), and a BIPOC scholarship program (Project Next Gen).
Product overview
The Broadway Collective is an elite musical theatre training academy offering a portfolio of programs for students ages 12-18 pursuing careers on Broadway. The core offerings include Hello Broadway (an online weekly training academy), Gathered (a summer intensive in NYC with Broadway professionals), and The Academy (a comprehensive year-long program combining both). Additional programs include Project Next Gen (a BIPOC scholarship fund), Raising a Broadway Teen Masterclass and Bootcamp (parent-focused programs), Broadway's Open (in-person NYC training weekends), and Prescreen Prep (college audition coaching). The company is led by Broadway performer Robert Hartwell and maintains a 97% acceptance rate for students into top BFA Musical Theatre college programs.
Differentiator
Problem solved
Functional benefit
Brands
- Hello Broadway: Broadway's Elite Online Academy providing weekly training with personal feedback from top industry professionals for students ages 12-18.
- Gathered NYC
- The Academy
- Project Next Gen
- Raising a Broadway Teen Bootcamp
- Raising a Broadway Teen Masterclass
Products and services
- Hello Broadway Online musical theatre academy providing weekly masterclasses in dance, voice, acting, and self-tape coaching with personalized feedback videos from Broadway performers. Includes 24 masterclasses, 24 personal feedback videos, 6 audition songs, 6 monologues, 6 dance routines, sheet music, and community access over a 6-month period. Available via monthly subscription, quarterly payments, or pay-in-full.
- Gathered NYC Pre-professional week-long summer intensive in NYC combining 8 weeks of online prep coursework with 5 transformative days of in-person masterclasses from Broadway directors, choreographers, casting directors, agents, and Tony Award winners. Includes attendance at 3 Broadway shows and a final Sharecase performance. Limited to 40 spots per cohort.
- The Academy Year-long comprehensive musical theatre training program for students ages 12-18 combining Hello Broadway online training with the Gathered summer intensive. Uses a sprint-and-rest model with 90-day training cycles and 30-day recovery periods to prevent burnout, with monthly coaching calls included.
- Project Next Gen Musical theatre scholarship program for BIPOC students providing full tuition scholarships to Gathered NYC, including travel, accommodation, meals, sheet music, dance attire, and a laptop for 8 students annually.
- Broadway's Open In-person weekend training intensive in NYC held at Open Jar Studios combining 4 weeks of online coursework with a weekend of dance, voice, acting, and audition masterclasses. Includes a Broadway show ticket and a student sharecase performance, with Regular, Virtual, and VIP ticket tiers available.
- Prescreen Prep College audition coaching program preparing students for BFA Musical Theatre program prescreens and auditions, including guidance on selecting appropriate audition songs, monologues, and dance material.
- Raising a Broadway Teen: Masterclass Free live masterclass for parents of musical theatre students ages 12-18 covering audition secrets, wellness tips for teen performers, and training requirements for college and Broadway success. Designed as a lead generation tool to convert parents into program enrollees.
- Raising a Broadway Teen: Bootcamp 5-day virtual bootcamp designed for parents to guide their teen's Broadway and college training plan. Covers the business of Broadway, career viability, training requirements, college 101 (scholarships, BFA vs BA), and wellness support. Includes daily live training with Robert Hartwell and a parent playbook.
Quantifiable outcome
- 97% of students accepted into top BFA Musical Theatre college programs with scholarships
- +6 more outcomes
Companies that use The Broadway Collective
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
The Broadway Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Broadway Collective partnerships and signals
Strategic signalScale indicators16 records
Recent moves6 records
Expansion highlights6 records
The Broadway Collective competitors and assessment
Company assessmentRegional players
- Kids On Stage / Spotlight Performing Arts: Regional performing arts training programs for young performers outside NYC. Comparable business model (youth performing arts education) but primarily serves non-NYC geographies without the Broadway industry access that differentiates The Broadway Collective.
Broad incumbents
- New York Film Academy (NYFA) Musical Theatre Program: Multi-discipline performing arts school offering musical theatre training programs for youth and adults. Broader scope than Broadway Collective but competes for the same teen customer interested in pre-professional training.
- AMDA (American Musical and Dramatic Academy): Established performing arts college offering BFA programs in musical theatre. While primarily a degree-granting institution rather than a training academy, AMDA competes for the same end customer (aspiring musical theatre students) at the college enrollment stage.
- Cap21 / Molloy University Musical Theatre: Long-running BFA Musical Theatre program historically associated with professional training for teens. While primarily a degree program, it competes for the same pre-college training customer and offers preparatory experiences.
Direct peers
- Camp Broadway: NYC-based musical theatre experience programs for young people including summer camps and intensives. Comparable in delivering Broadway-style training experiences for youth with NYC intensives format.
- Broadway Workshop: NYC-based musical theatre training program for teens offering classes, private coaching, and college audition preparation. Directly comparable in target customer (aspiring young Broadway performers) and service mix (audition prep, BFA coaching).
- The Growing Studio: NYC-based musical theatre training studio offering classes and coaching for young performers preparing for college auditions and Broadway careers. Direct competitor in the teen BFA Musical Theatre preparation niche.
- Stars of Tomorrow Academy: Pre-professional musical theatre training academy for young performers, offering intensives and year-round programming. Comparable in serving the teen BFA audition preparation market with structured training.
- Triple Promise: Musical theatre training and college audition coaching program for teens, with both online and in-person NYC components. Comparable in focusing on BFA Musical Theatre program preparation and college audition pipeline outcomes.
Emerging players
- Open Jar Studios: NYC rehearsal and training space at 1601 Broadway that hosts Broadway Collective's Broadway's Open program. Functions as both venue and an emerging provider of training intensives for young performers in the same target market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Broadway Collective social profiles
Digital presenceThe Broadway Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Broadway Collective leadership team
Management profileNumber of profiles
Profiles1 record
The Broadway Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Broadway Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Broadway Collective
What does The Broadway Collective do?
The Broadway Collective delivers musical theatre training programs for students ages 12-18, combining an online weekly academy (Hello Broadway) with in-person NYC summer and weekend intensives (Gathered, Broadway's Open) and a year-long comprehensive curriculum (The Academy). All programs are taught by working Broadway performers and directors, with additional parent-focused masterclasses, bootcamps, a college audition coaching track (Prescreen Prep), and a BIPOC scholarship program (Project Next Gen).
Is The Broadway Collective a public or private company?
The Broadway Collective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Broadway Collective founded?
The Broadway Collective was founded in 2016. It employs 51 to 100 people.
Where is The Broadway Collective based?
The Broadway Collective is headquartered in New York, United States, in the North America region.
How does The Broadway Collective make money?
Five revenue lines are on record. Program Tuition - Gathered NYC is the primary driver. The others are program Tuition - Hello Broadway Online Academy, program Tuition - The Academy, program Tuition - Broadway's Open and free Masterclass / Bootcamp.
Who are The Broadway Collective's main competitors?
Kids On Stage / Spotlight Performing Arts is listed as a regional player. Broad incumbents are New York Film Academy (NYFA) Musical Theatre Program, AMDA (American Musical and Dramatic Academy) and Cap21 / Molloy University Musical Theatre. Direct peers are Camp Broadway, Broadway Workshop, The Growing Studio, Stars of Tomorrow Academy and Triple Promise. Open Jar Studios is listed as an emerging player.
Does The Broadway Collective have an API?
No public API is recorded for The Broadway Collective.
What industry is The Broadway Collective in?
The Broadway Collective's product category is Performing Arts Education. Its primary akta.pro industry code is EDAMAAAG, Theater & Drama Education (Acting, Improvisation, Musical Theater), with a secondary code of MPAGABAN, Theatre Education, Training & Conservatories. Its NAICS code is 61161 and its SIC code is 8200.