RECA France

What RECA France does

RECA France is a privately held B2B distributor specializing in fastening solutions, tools, safety equipment, and professional supplies for building, metalworking, and maintenance professionals across France. Founded in 1983 and headquartered in Reichstett (Alsace, near Strasbourg), the company offers more than 40,000 product references covering fasteners, fixings, power and hand tools, diamond cutting discs, chemical products, machines, and personal protective equipment, complemented by private-label sub-brands such as iStorage (automated storage cabinets), MAXMOBIL (vehicle interior fit-out), arecal (cleaning and marking sprays), and the RECA CLUB loyalty program.

The company operates a hybrid distribution model that combines field sales for major accounts (grands comptes), a network of physical RECA Shops (including a newly opened Lyon location in 2024), an e-commerce platform (shop.reca.fr) with 19,000+ SKUs available online, a mobile application for 24/7 ordering, and e-procurement integration for enterprise purchasing systems. Revenue is generated through one-time product sales transactions rather than subscriptions or licensing, with pricing quote-based for bulk B2B orders and standard published pricing for e-commerce. The Würth-aligned product URL structure (WuerthGroup-RECA_NORM) indicates affiliation with the broader European Würth/RECA distribution network.

RECA France serves three primary customer segments — construction professionals, metalworking professionals, and maintenance service providers — without disclosed revenue concentration on any single named enterprise account. The company is privately held with no parent company, institutional investors, or public market listing identified, and no revenue, funding, or M&A activity is disclosed in the available data.

Name

RECA France

Legal name

RECA France

Website

https://fr.reca.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

RECA France is a privately held French B2B distributor of fasteners, tools, and professional equipment serving building, metalworking, and maintenance professionals nationwide through field sales, physical shops, e-commerce, and e-procurement channels with 40,000+ product references.

Ownership category

akta.pro rank

Headquarters

HQ city

Reichstett

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Hardware, Fasteners, Tools): Revenue generated from selling a wide range of professional building and metal products including fasteners, fixings, power tools, hand tools, safety equipment, chemical products, and machines. The company offers over 40,000 product references across multiple categories.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

RECA France is a professional distributor selling over 40,000 references of fasteners, fixings, tools, safety equipment, chemical products, machines, and electrical installation supplies to building, metalworking, and maintenance professionals across France. Its offering is complemented by service solutions including iStorage automated cabinets, MAXMOBIL vehicle interior fit-out, Full Service operational support, an e-shop and mobile app for 24/7 ordering, E-Procurement for enterprise buyers, and the RECA CLUB loyalty program.

Product overview

RECA France offers a comprehensive portfolio of products and services for building and metal professionals. The core offering centers on over 40,000 product references including fastening technology (terrace installation, metal work), electrical installation equipment, diamond cutting discs, safety gear, chemical products, and machines. This is complemented by digital solutions including the E-Shop and Mobile Application for 24/7 ordering, E-Procurement for business purchasing, iStorage automated storage cabinets, and the MAXMOBIL vehicle interior equipment system. Additional services include Full Service for daily operational support, the RECA CLUB loyalty program, and dedicated solutions for large accounts. The company serves professionals throughout France from its headquarters in Reichstett near Strasbourg.

Differentiator

Problem solved

Functional benefit

Brands

• iStorage: Automated and transparent storage system for professionals
• MAXMOBIL
• RECA CLUB
• arecal

Products and services

• iStorage Automated Cabinet System Automated cabinet system providing transparent and automated storage management for professional users, designed to streamline inventory of fasteners, tools, and consumables on worksites or in workshops.
• MAXMOBIL Vehicle Interior Equipment Professional vehicle interior fit-out solution for organizing tools and materials inside work vehicles, designed for trades and field-service professionals.
• Full Service

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• KELKUNminorStrategic or Co-development PartnerPartnership with KELKUN, a platform or initiative mentioned on the RECA France website. The specific details of the partnership are not fully disclosed on the main page.
• ATHminorStrategic or Co-development PartnerPartnership with ATH (Association Technique Hubert) mentioned as part of RECA France's collaborative initiatives. Specific partnership details are not extensively disclosed on the main page.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Frans Bonhomme: Leading French distributor of building materials, plumbing, and sanitary supplies serving construction professionals through a dense branch network. Comparable in target customer (building trades) and omni-channel distribution model in France.
• BigMat France: Cooperative network of independent French building materials distributors serving trades and contractors. Overlaps with RECA France's building professional customer base and operates a similar branch-based distribution model.
• Toolstation France: UK-origin trade counter and e-commerce distributor of tools, fixings, and building supplies to trades and DIY, now expanding in France. Directly comparable in product range, professional target customer, and price-led competitive positioning.
• Würth France: French subsidiary of the German Würth Group, the global leader in fastener and tool distribution to trades. Sells an overlapping assortment of screws, fixings, hand tools, and consumables via field sales and shops, and may share corporate affiliation with RECA France given the URL pattern reference.
• Manutan France: France-based B2B distributor of workplace supplies, tools, and equipment to professionals and companies, operating through catalogs, field sales, and e-commerce. Closely comparable in customer base (SMBs to enterprise), product breadth, and multi-channel GTM.
• Gedimat: French cooperative of independent building materials distributors serving construction trades with a wide assortment of tools, fixings, and supplies. Highly comparable in B2B trade customer focus and broad catalog positioning.

Regional players

• Cedeo (Saint-Gobain): French distributor of sanitary, heating, and plumbing supplies serving installers through branches. Comparable in B2B trade distribution and Saint-Gobain-adjacent scale, but focused on plumbing/HVAC rather than mechanical fixings.

Broad incumbents

• Rexel France: French leader in professional distribution of electrical, lighting, and energy management products serving installers and contractors. Comparable in B2B professional distribution model and field sales motion, but specialized in electrical rather than mechanical fixings.
• Point.P: Major French building materials distributor (Saint-Gobain subsidiary) serving trades via an extensive branch network. Comparable in serving construction professionals but with broader portfolio and greater scale than RECA France.
• Cromwell Tools: UK-based industrial and professional tools distributor with extensive catalog of hand tools, cutting tools, and consumables. Comparable in professional tool distribution and broad SKU range, though primarily UK-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reca.france

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RECA France