Bicycle Colorado

What Bicycle Colorado does

Bicycle Colorado is a 501(c)(3) nonprofit advocacy organization founded in 1992 and headquartered in Denver, Colorado. It serves as the statewide voice for bicyclists at the Colorado State Capitol, advocating for laws that protect people who bike and walk, including the Three Feet to Pass Law, Safety Stop Law, and Distracted Driving Law. Cumulatively, the organization has championed 37 bike and pedestrian-friendly bills signed into law since 2018, with 9 new laws passing in the 2026 legislative session alone. It coordinates a coalition of 34+ advocacy groups across Colorado and serves as fiscal sponsor for the Colorado Mountain Bike Coalition (COMTB), a coalition of 16 trail organizations launched in 2022.

The organization's core products and services span four pillars: policy advocacy, education programs, events, and community engagement. Education offerings include SHIFT Driving (a free branded online driver education course with 5 modules and a 10-question exam), Learn to Ride classes for youth and adults ($115 per 2-hour session), Classes & Clinics, and Educational Services adaptable to schools and communities. Signature events include the Gear Up! fundraiser (targeting ~$100,000 annually), VeloSwap bike expo (Colorado's largest bike sale with 250+ vendors), twice-yearly raffles, and bi-annual Bike to Work Day celebrations. The organization's technology footprint is limited: SHIFT Driving is the main digital product, supported by a GoFundMe Pro donation platform with PCI DSS Level 1 compliance.

Bicycle Colorado's revenue model is multi-stream and donor-dependent. Primary revenue comes from recurring membership donations (tiered giving starting at $50+/year), annual event proceeds, educational service fees, corporate sponsorships (Mike's Bikes, New Balance, M4A), and the Share the Road specialty license plate program ($25 donation per $75 plate, with nearly 6,000 plates on Colorado vehicles). The organization also benefits from in-kind and financial support through state agency partnerships (CDOT, Colorado State Patrol) and national advocacy affiliations (League of American Bicyclists, PeopleForBikes). It holds a Charity Navigator Four-Star rating, GuideStar Platinum transparency seal, and One Percent For The Planet membership, supporting fundraising credibility.

Name

Bicycle Colorado

Legal name

Bicycle Colorado

Website

https://bicyclecolorado.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Bicycle Colorado is a 501(c)(3) nonprofit founded in 1992 that advocates for bicyclists at the Colorado State Capitol, delivering policy advocacy, education programs (including SHIFT Driving and Learn to Ride), signature events, and statewide coalition coordination across Colorado.

Ownership category

akta.pro rank

Product category

Cycling Advocacy Services

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (813410)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Bicycle advocacy services
• Cycling education programs
• Nonprofit policy advocacy
• Bicycle safety training
• Cycling event organization

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership and Donations: Primary revenue stream from membership contributions and donations. Members receive benefits including discounts, exclusive access, and supporter benefits. Donations are tax-deductible as a 501(c)(3) organization.
2. Event Revenue: Revenue from signature events including Gear Up! fundraiser (annual auction event targeting $100,000), VeloSwap bike expo, raffles (spring and fall), and Bike to Work Day celebrations.
3. Share the Road License Plates: License plate program where $25 of each $75 plate purchase goes to Bicycle Colorado for bike safety education. Nearly 6,000 plates on vehicles across Colorado.
4. Education Services: Revenue from Learn to Ride classes - Youth $115, Adult $115 per 2-hour session. Includes bike and helmet loaning, maximum 10 students per class with at least 2 instructors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Bicycle Colorado is a statewide nonprofit advocacy organization that delivers cycling education programs (such as the free SHIFT Driving online course and Learn to Ride classes), hosts signature fundraising and community events (Gear Up!, VeloSwap Bike Expo, raffles, Bike to Work Day), runs policy advocacy at the Colorado State Capitol to advance bike and pedestrian safety laws and infrastructure funding, and supports a coalition of 34+ local advocacy groups. The organization sells Share the Road specialty license plates and operates the Bike School education program that has been running since 2006.

Product overview

Bicycle Colorado is a statewide nonprofit organization that operates as a unified advocacy platform rather than a traditional product company. Its core offerings consist of education programs (including SHIFT Driving online course, Learn to Ride lessons, and educational services), signature events (VeloSwap Bike Expo, Gear Up! Fundraiser, Raffle, Bike to Work Day), policy advocacy initiatives, and membership/donation programs. The organization also provides e-bike education resources, Share the Road license plates, and an event calendar supporting cycling events across Colorado.

Differentiator

Problem solved

Functional benefit

Brands

• Colorado Mountain Bike Coalition (COMTB): A coalition of Colorado non-profit mountain bike and trail organizations working to protect and expand mountain biking access statewide.
• SHIFT Driving
• Bike School

Products and services

• SHIFT Driving

Quantifiable outcome

• 37 bike and pedestrian-friendly laws passed since 2018, including Three Feet to Pass, Safety Stop, Distracted Driving, $7M+ annual infrastructure funding
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Obvio.AIflagshipStrategic or Co-development Partner · 20 January 2026Landmark driver behavior safety study partnership exposing nearly 7,900 violations from nearly 50,000 vehicles observed across 196 intersections in 25 Colorado cities and counties. Combined Bicycle Colorado's advocacy reach with Obvio.AI's technology for documenting reckless driving.
• Colorado Mountain Bike Coalition (COMTB)coreStrategic or Co-development Partner · 1 January 2022Bicycle Colorado serves as fiscal sponsor for COMTB and holds a seat on its board. COMTB is a coalition of Colorado non-profit mountain bike and trail organizations working to strengthen individual and collective impact. 16 trail organizations listed as members including Boulder Mountain Bike Alliance, Vail Valley Mountain Trails Alliance, Gunnison Trails, and others.
• Mike's BikesminorGTM or Marketing PartnerEducation sponsor for SHIFT Driving program - free online driver education course about safely sharing roads with bicyclists.
• M4A (Miles for Awareness)minorGTM or Marketing PartnerEducation sponsor for SHIFT Driving program - free online driver education course about safely sharing roads with bicyclists.
• New BalanceminorGTM or Marketing PartnerEducation sponsor for SHIFT Driving program - free online driver education course about safely sharing roads with bicyclists.
• City of ArvadaminorStrategic or Co-development PartnerLearn to Ride program partner providing community locations for adult bike education classes.
• GoFundMe ProcoreOthersSecure giving platform for online donations and memberships with PCI DSS Level 1 compliance, AES-256 encryption, TLS 1.2+ transport security, OWASP-aligned secure coding, and data tokenization.
• Colorado Department of Transportation (CDOT)coreStrategic or Co-development PartnerWorking relationship with state transportation agency for Safe Routes to School programming, bicycling manual development, statewide grants, and multimodal transportation advocacy.
• Colorado State PatrolcoreStrategic or Co-development PartnerPartnership for traffic safety initiatives, driver education, and enforcement of vulnerable road user laws.
• League of American BicyclistsminorStrategic or Co-development PartnerNational bicycling organization providing education curriculum and resources for bike advocates and educators.
• PeopleForBikesminorStrategic or Co-development PartnerNational bicycling organization providing grants and resources for bike education and advocacy.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bike New York: NYC-based nonprofit producing the nation's largest mass-ride event (TD Five Boro Bike Tour) plus year-round education and advocacy. Closely parallels BC's mix of education (Learn to Ride ↔ Bike New York classes), advocacy, and signature events.
• Washington Bikes: Washington state bicycle advocacy organization (formerly Bicycle Alliance of Washington) lobbying the state legislature and coordinating local advocacy groups — closely mirrors BC's statehouse-focused model.
• San Francisco Bicycle Coalition: Bay Area advocacy nonprofit combining policy work, education, and member-driven events to push bike-friendly infrastructure. Same advocacy + education + events operating model as Bicycle Colorado but at a city/regional scale.
• Cascade Bicycle Club: Washington-state-based nonprofit cycling advocacy and education organization running riding classes, advocacy campaigns, and major events like RSVP. Directly comparable to Bicycle Colorado as a statewide advocacy + education + events hub.
• BikeLA (Los Angeles County Bicycle Coalition): Southern California bicycle advocacy nonprofit working on policy, education, and community rides. Comparable as a state-/region-wide advocacy + education + community events organization.
• MassBike: Massachusetts statewide bicycle advocacy coalition focused on legislation, education, and member services. Near-perfect analog to BC's statewide legislative-advocacy model with similar education and policy priorities.

Emerging players

• International Mountain Bicycling Association (IMBA): National mountain bike trail stewardship and advocacy organization. Highly relevant given BC's fiscal sponsorship of COMTB and its emerging MTB/trail-advocacy footprint.

Broad incumbents

• PeopleForBikes: National bicycle industry and riding coalition supporting state/regional advocacy, grants, and policy work. Already a BC partner; serves as a broad-incumbent umbrella with deeper resources and a national grantmaking mandate.
• League of American Bicyclists: National cycling advocacy and education organization providing League Certified Instructor curriculum. Comparable as an advocacy + education incumbent; already partnered with BC for education resources.

Others

• Rails-to-Trails Conservancy: National nonprofit advocating for active transportation infrastructure including rail-trails. Operates in adjacent policy space (transportation funding, active mobility) with potential overlap in trail-infrastructure advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/BicycleColo
• YouTubeyoutube.com/@BicycleCO
• Facebookfacebook.com/bicyclecolorado
• LinkedInlinkedin.com/company/bicycle-colorado
• Instagraminstagram.com/bicyclecolo

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bicycle Colorado