Milklab

What Milklab does

Milklab is a creative and digital marketing agency operating as a brand under the Italian private limited company DANDI S.R.L., headquartered in Coccaglio (Brescia) in the Franciacorta region of Italy. Founded circa 2015 and co-founded by Gianluca Bertelli, the agency delivers an integrated suite of brand, design, web, e-commerce, photography, video, and digital marketing services to Italian SMEs and enterprises across 35+ industries. Core service areas include brand strategy and analysis, logo design and restyling, brand manuals, print and packaging, responsive web design and development, Shopify e-commerce builds, mobile app development, professional photography, video production, social media management, advertising campaigns, illustration, and "Kit Emozionali" (emotional marketing kits). A 11-person in-house multidisciplinary team executes projects end-to-end without heavy reliance on external freelancers.

The agency's go-to-market is sales-led and consultative, acquiring clients through inbound inquiries, referrals, and a content-marketing engine built around a public Works/case-study archive (38 projects) plus a regularly published blog and active presence on Instagram, Facebook, LinkedIn, Behance, Vimeo, and YouTube. Pricing is project- or retainer-based with no standardized public disclosure. The agency maintains multi-year engagements with clients such as SYNLAB, Chiappa Firearms, Macpi, Naturalmente, and Alpori & Festa, and has delivered multilingual sites and apps for internationally oriented clients.

A related venture, MyAppify (also co-founded by Bertelli), operates as a Shopify app suite — including the Getsync app — that synchronizes Shopify stores with Italian ERP/gestionale systems under a freemium model (free tier, paid plans up to $59.90/month). MyAppify creates a synergistic loop with Milklab's Shopify e-commerce engagements and represents a scalable product surface distributed globally via the Shopify App Store. The agency reports no AI/ML capabilities, has no public funding, and discloses no revenue figures; it operates as a privately held boutique agency with no institutional investors.

Name

Milklab

Legal name

DANDI S.R.L.

Website

https://milklab.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Milklab is an Italian creative and digital marketing agency, operating under DANDI S.R.L., that provides branding, web design, Shopify e-commerce, photography, video, mobile app development, and digital marketing services to SMEs and enterprises across 35+ industries, with a related MyAppify Shopify app venture.

Ownership category

akta.pro rank

Headquarters

HQ city

Coccaglio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Milklab generates revenue by providing professional creative and digital services to businesses, including brand strategy, graphic design, web development, e-commerce, photography, video production, and digital marketing. Revenue is project-based or retainer-based depending on client engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Milklab is a creative and digital agency that delivers branding, graphic design, web design and development, e-commerce (Shopify), photography, video production, digital marketing, social media management, print and packaging, mobile app development, and event marketing services to Italian SMEs and enterprises. The agency also operates the MyAppify venture, producing Shopify apps (including Getsync) that synchronize e-commerce storefronts with Italian business management software, sold through the Shopify App Store on a freemium model.

Product overview

Milklab is a digital creative agency based in Franciacorta, Italy, offering a comprehensive suite of marketing and communications services. The agency's core offering consists of eleven integrated service areas: Analysis & Strategy, Branding & Graphic Design, Print & Packaging, Web Design & Development, Video & Photo production, Digital Marketing & Social, Mobile App development, Events, E-commerce solutions, Illustration, and Kit Emozionali (emotional marketing kits). These services work together to provide clients with complete communication strategies from brand development through digital execution. Additionally, Milklab operates MyAppify, a parallel venture that develops public and private Shopify applications, including Getsync for synchronizing Shopify stores with business management systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Graphic Design Brand identity development, logo design and restyling, brand manual creation, and graphic design services for businesses seeking to build or refresh their visual communication.
• Web Design & Development Custom website design and development services including responsive web design, e-commerce implementation, SEO optimization, and web architecture for SMEs and enterprises.
• E-commerce Solutions Full e-commerce solutions including Shopify store development, e-commerce strategy, online sales channel setup, and digital sales optimization for Italian SMEs.
• Digital Marketing & Social Media Management Digital marketing services including social media management, advertising campaigns (ADV), email marketing, SEO, and retargeting strategies for client brands.
• Photography & Video Production Professional photography and video production services including product photography, corporate videos, social media content, and video storytelling for brands.
• Print & Packaging Design Print design and packaging services including labels, packaging design, brochures, company profiles, and promotional materials for product brands.
• Mobile App Development Custom mobile application development services for clients needing to reach customers directly on iOS and Android devices.
• Event Marketing Services Event planning and marketing services including trade show booth design, event branding, and promotional materials for events and trade fairs.
• Analysis & Strategy Consulting Strategic consulting service including strategic analysis, digital media planning, target segmentation, market analysis, and web marketing strategy development for client brands.
• MyAppify Shopify Apps A suite of public and private Shopify apps that synchronize e-commerce stores with popular Italian business management software (gestionali), automating order imports, customer data, catalog synchronization, and inventory management. Distributed via the Shopify App Store with a freemium model (free basic tier plus paid plans up to $59.90/month).

Quantifiable outcome

• Impronte Ceramiche: user traffic increased 102% (1,154 to 2,329) and average session duration increased 156% (1:39 to 4:15) within tracked period after website redesign
• +2 more outcomes

Named customers37 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• MyAppifycoreStrategic or Co-development Partner · 1 January 2021MyAppify is a related venture founded by Milklab co-founder Gianluca Bertelli that develops public and private apps for the Shopify platform. The apps solve the common ERP-shopify synchronization problem for Italian SMEs, addressing the same pain points Milklab encounters when building Shopify e-commerce for clients. MyAppify apps are promoted through Milklab's client engagements and vice versa, creating a synergistic ecosystem. MyAppify reached paid install milestone within 12 months of launch.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TSW: Italian creative and digital agency headquartered in Turin serving SMEs and enterprise clients across Italy with branding, web, and digital marketing services — directly comparable in service mix, customer profile, and regional focus to Milklab.
• Webranking: Italian digital marketing agency specialized in SEO, content, and digital campaigns — directly comparable for Milklab's SEO, ADV, and digital marketing service lines and its focus on the Italian SME market.
• Welaika: Italian web agency specialized in Shopify e-commerce development and custom web applications — a direct peer for Milklab's Shopify-focused e-commerce service line and its MyAppify integration work.
• DOING: Milan-based Italian creative agency providing branding, graphic design, and digital communications — comparable in boutique creative-agency positioning and in targeting Italian B2B and consumer clients.
• H48: Italian creative agency offering branding, web design, and digital marketing services to SMEs and mid-market clients — comparable in scale, service mix, and regional Italian market focus.
• Mial Studio: Italian creative studio delivering branding, web design, and visual identity services — comparable in boutique agency positioning and in serving Italian SMEs seeking integrated brand and digital deliverables.
• AQuest: Milan-based Italian digital agency offering branding, web design, e-commerce, and digital marketing — closely comparable in service scope (including Shopify e-commerce builds) and in targeting Italian SMEs and mid-market companies.

Broad incumbents

• Connexia: Larger Italian integrated communications and digital agency owned by GroupM/WPP, offering branding, content, digital marketing, and technology services. Comparable in offering but operates at significantly larger scale and as part of a global holding company network.
• Publicis Groupe: Global advertising and communications holding company with full-service creative, digital, and media capabilities. Overlaps with Milklab's branding, web, and digital marketing offerings but operates at vastly greater scale and as a global incumbent.
• Accenture Song: Global experience and creative services arm of Accenture covering branding, digital marketing, e-commerce, and content — overlaps with Milklab's integrated service offering but addresses enterprise-scale engagements globally rather than the Italian SME/regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTlFOWdvmIgaFffjtcsIOYQ
• Facebookfacebook.com/milklab.it
• LinkedInlinkedin.com/company/milklab-laboratorio-creativo
• Instagraminstagram.com/milklab_creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milklab