MistAway Systems

What MistAway Systems does

MistAway Systems, Inc. is a Houston-based, privately held manufacturer founded in 1999 that designs and produces automatic mosquito misting systems for residential and commercial outdoor spaces. Its product portfolio centers on two core platforms — the Gen 1.3 drum-based system (using a 55-gallon reservoir) and the Gen 3+ tankless system (connecting directly to a property's water supply) — supported by a proprietary nozzle circuit, the iMist smartphone application for remote monitoring and control, and replacement parts. The systems spray a fine mist of botanical insecticide on programmable cycles (typically two to three short bursts per day) and incorporate differentiating features including pre-mist agitation for dosing consistency, automatic leak detection and shutoff, and anti-siphon technology.

The company monetizes through a hybrid revenue model: one-time hardware sales (misting units, nozzle circuits, DIY packages), ongoing usage-based consumables (Sector misting concentrate replenished approximately every 60 days for an average 40-nozzle system), and replacement parts. Go-to-market runs through two channels — an authorized dealer network of pest control, landscape/irrigation, and outdoor lighting companies that handle professional installation and recurring service, and a direct-to-consumer DIY e-commerce storefront (store.mistaway.com) backed by the MistAway U / DIY Academy educational platform. The primary customer segment is U.S. residential homeowners seeking automated backyard mosquito control, with secondary exposure to DIY self-installers and light commercial applications (e.g., whitetail deer breeding operations). The company claims market leadership — selling more mosquito control systems than the rest of the industry combined — though its addressable geography excludes Connecticut, New York, and Illinois, where automated misting systems are prohibited.

Name

MistAway Systems

Legal name

MistAway Systems, Inc.

Website

https://mistaway.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

MistAway Systems is a Houston-based, privately held manufacturer founded in 1999 that designs and sells automatic mosquito misting systems (Gen 1.3 drum and Gen 3+ tankless) to U.S. residential homeowners through an authorized dealer network and a DIY e-commerce store, generating recurring revenue from proprietary concentrate consumables.

Ownership category

akta.pro rank

Product category

Outdoor Mosquito Misting Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Exterminating and Pest Control Services (561710)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), Agricultural Chemicals (2870)

akta.pro primary industry

Misting System Installation & Service (Automatic Mosquito Systems) (HSAMAEAF)

akta.pro secondary industries

Mosquito Control (Misting Systems, Barrier Sprays) (HSAIANAA), Mosquito Control Products (Larvicides, Dunks, Foggers) (CRAJAHAI)

Keywords

• Mosquito misting systems
• Outdoor pest control
• Automatic misting equipment
• Insecticide dispensing systems
• Residential mosquito control

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Misting Unit Hardware Sales: Sale of Gen 1.3 drum units and Gen 3 tankless misting units along with nozzle circuits, tubing, and components. Units range from basic to premium configurations with agitation and leak detection features.
2. Replacement Parts & Accessories: Replacement parts for both Gen 1.3 and Gen 3 units including pumps, controllers, valves, nozzles, tubing, and accessories. Sold through DIY store.
3. Misting Concentrates: Ongoing consumables including Sector misting concentrate and other approved insecticides that must be replenished approximately every 60 days for average systems.
4. Professional Installation Services: Dealers provide installation and ongoing service including concentrate replenishment, system maintenance, and winterization. Service plans are typically billed per visit, monthly, or quarterly.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

MistAway Systems designs, manufactures, and supplies automatic mosquito misting systems that spray a fine mist of botanical insecticide through a nozzle circuit installed around residential or commercial properties. Systems are programmable for automatic mist cycles (typically 2-3 short mists per day) and include drum-based (Gen 1.3) and tankless (Gen 3+) configurations with agitation, leak detection, anti-siphon features, and optional smartphone-based remote monitoring via the iMist app. The company distributes through an authorized dealer network for professional installation and service, and through a direct DIY e-commerce store, complemented by consumable concentrates and replacement parts.

Product overview

MistAway Systems offers a portfolio of mosquito misting systems centered around two primary generations: the Gen 1.3 Drum Unit (traditional system with 55-gallon drum reservoir) and the Gen 3+ Tankless Unit (innovative tankless design connecting directly to water supply). Both systems work with a network of nozzles installed around properties to automatically spray botanical insecticide at programmable intervals. The ecosystem includes the iMist App for smartphone-based remote control and monitoring, comprehensive nozzle circuit components (nozzles, risers, tubing, fittings), DIY installation packages, replacement parts, and consumable concentrates. The company sells direct to consumers and through an authorized dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• Gen 1.3 System (Drum Unit)

Quantifiable outcome

• 2-3 short mists per day effectively eliminates mosquitoes from protected areas
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Authorized MistAway DealerscoreChannel Partner/ Reseller/ DistributorNetwork of authorized dealers who install and service mosquito misting systems. Dealers typically operate complementary businesses including pest control, landscape/irrigation, and decorative outdoor lighting. They receive training in installation techniques and have direct access to MistAway expertise. Most dealers install scores to hundreds of systems annually.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BuzzOff Mosquito Systems: BuzzOff manufactures and installs automatic mosquito misting systems for residential backyards, directly competing with MistAway on hardware design, dealer installation, and recurring service contracts.
• MosquitoNix: MosquitoNix is a direct competitor offering automated mosquito misting system installation and service for residential and commercial properties, overlapping directly with MistAway's core offering and dealer-based service model.
• Quality Misting Systems: Quality Misting Systems produces and services automatic mosquito misting systems installed around residential and light commercial properties, making it a close direct peer in the same product category.

Emerging players

• Thermacell: Thermacell makes consumer-grade portable mosquito repellent devices and area repellers, competing with MistAway for backyard and outdoor-living mosquito control spend via a non-installed, consumer-product route rather than permanent misting systems.
• DynaTrap: DynaTrap manufactures indoor and outdoor insect trap devices using UV light and related technologies, addressing the same backyard mosquito nuisance as MistAway but with a non-chemical, plug-in device format aimed at retail consumers.

Broad incumbents

• B&G Equipment Company: B&G Equipment is a long-established manufacturer and supplier of professional pest control application equipment, including sprayers, misting components, and related gear, representing a broader incumbent in the pest-control equipment value chain that overlaps with MistAway's nozzle-circuit and concentrate ecosystem.
• Terminix: Terminix is a large national pest control services provider offering mosquito treatment programs among its broader portfolio, representing a scaled incumbent that could enter or expand in automated misting through M&A or service-line extension.
• SC Johnson (OFF! / Cutter): SC Johnson's OFF! and Cutter brands dominate consumer topical and area mosquito repellents, representing a scaled incumbent in adjacent consumer mosquito-control categories that competes for the same end-customer mindshare and shelf space.
• Orkin: Orkin is one of the largest U.S. pest control service companies and offers mosquito control as part of its residential portfolio, providing a scaled channel that could overlap with MistAway's authorized dealer base or compete for the same homeowner budgets.
• Mosquito Joe: Mosquito Joe is a national franchisor of residential mosquito control services using barrier spray treatments, competing with MistAway at the customer-acquisition level for backyard mosquito control budgets but using a service-driven rather than hardware-installed model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mistawaysystemshtx
• Facebookfacebook.com/mistaway
• LinkedInlinkedin.com/company/mistaway-systems
• Instagraminstagram.com/mistawaysystems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MistAway Systems