Hi Technology

What Hi Technology does

HI Tecnologia is a privately held Brazilian industrial automation company headquartered in Campinas, São Paulo, founded in 1989. It designs, manufactures, and commercializes a vertically integrated portfolio spanning PLCs (RION 5, NEON 5, P7C 302 supporting up to ~368 I/O points), HMIs (proprietary MMI700 plus third-party Weintek/Veichi/GTI5), industrial gateways (GTON-P/C/M), 4G modems, 900MHz radios (R9X307, up to 60km range), sensors, and power supplies. On the software side, the company operates the cloud-native Portal de Telemetria IoT platform (freemium through Enterprise tiers, with White Label option), HIscada Pro SCADA (OPC client with Lua scripting), MplServer OPC gateway, and the IEC 61131-3-compliant HIstudio programming environment. HI emphasizes full ownership of its technology stack ("100% Nacional"), maintains ISO 9001 certification since 2003, and targets verticals including oil & gas (artificial lift), sanitation, energy, environmental monitoring, and discrete/process manufacturing.

The company monetizes through a hybrid model: one-time hardware sales distributed via direct sales, a Brazilian distributor network, and certified HI Partner integrators; recurring IoT subscriptions on Portal de Telemetria; one-time software licenses (SCADA, OPC, programming tools); cellular data connectivity plans (HI Connect); and engineering/professional services. Go-to-market combines sales-led enterprise engagement, channel partners, event-driven demand generation (e.g., FENASAN), and product-led growth via a self-service cloud signup with a freemium tier. Named enterprise customers span Petrobras, WEG, ZF, Voith, Sabesp, ENGIE, Hyundai, Michelin, Pirelli, Copasa, Air Liquide, Ascenty, and Kolplast, with limited SMB/long-tail visibility. The company also operates HI OEM (white-label/embedded) and HI Partner (certified integrator) programs, supporting ecosystem extension. Operations are concentrated in Brazil with no disclosed international footprint.

Name

Hi Technology

Legal name

HI Tecnologia Indústria e Comércio LTDA

Website

https://hitecnologia.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

HI Tecnologia is a Brazilian industrial automation company founded in 1989 that designs and manufactures PLCs, HMIs, gateways, sensors, SCADA software, and a cloud IoT platform (Portal de Telemetria), serving oil & gas, sanitation, energy, and manufacturing enterprises across Brazil.

Ownership category

akta.pro rank

Product category

Industrial Automation

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Other Communications Equipment Manufacturing (334290)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

akta.pro secondary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Industrial automation equipment
• Programmable logic controllers
• IoT telemetry platform
• SCADA supervision software
• Industrial sensors and gateways

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of industrial automation equipment including PLCs (RION, NEON, P7C lines), HMIs, gateways, cellular modems, industrial radios, sensors, power supplies, and training kits. Products are sold through direct sales, distributors, and HI Partner certified integrators.
2. IoT Platform Subscription (Portal de Telemetria): Cloud-based IoT monitoring platform with tiered subscription plans (Free, Basic, Plus, Enterprise) based on data points monitored. Supports monthly and annual billing cycles. White Label option available for companies wanting the platform with their own branding.
3. Software Licenses: Sale of SCADA software (HIscada Pro), OPC Modbus server (MplServer), and programming environments (HIstudio, SPDSW).
4. Engineering Services: System integration and industrial/building automation engineering services provided by specialized team.
5. HI Connect (Cellular Data Plans): Cellular data plans for IoT connectivity, multi-operator plans with 4G modem, no minimum contract period.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

HI Tecnologia manufactures and supplies industrial automation hardware including Programmable Logic Controllers (PLCs), Human-Machine Interfaces (HMIs), industrial gateways, 4G cellular modems, 900MHz radio modules, sensors, and power supplies, complemented by software such as the cloud-based Portal de Telemetria IoT platform, HIscada Pro SCADA, MplServer OPC Modbus server, and HIstudio IEC 61131-3 programming environment, plus HI Connect cellular data services and engineering services for system integration.

Product overview

HI Tecnologia is a Brazilian industrial automation company offering a comprehensive portfolio of hardware and software products. The hardware line includes three PLC families (RION 5, NEON 5, P7C) with varying I/O capacities, human-machine interfaces (MMI700, Weintek, Veichi, GTI5), communication gateways (GTON-P, GTON-C, GTON-M), industrial radios (R9X307), sensors (THT863, HPS850), and power supplies. The software portfolio centers on the cloud-based Portal de Telemetria IoT platform for remote monitoring, HIscada Pro SCADA for local supervision, MplServer OPC server, and HIstudio programming environment supporting IEC61131-3 standards. The company also offers connectivity services (HI Connect), OEM customization programs, and a certified integrator partnership program (HI Partner). The product ecosystem is designed around the industrial automation pyramid hierarchy, with PLCs at Level 2, local SCADA at Level 3, and cloud-based telemonitoring at Level 4.

Differentiator

Problem solved

Functional benefit

Brands

• Portal de Telemetria: Cloud-based IoT platform for telemetry, remote monitoring, and real-time data supervision of industrial applications.

Products and services

• CLP RION 5 Programmable logic controller and distributed I/O module for industrial automation supporting up to 16 I/O points, programmable via Structured Text and Ladder in the HIstudio environment. Built for small-scale control and distributed I/O applications in industrial settings.
• CLP NEON 5 Compact programmable logic controller supporting up to 240 I/O points, designed for low-cost applications ranging from simple to complex industrial automation scenarios.
• CLP P7C 302 Mid-range programmable logic controller for high-density input and output points, supporting up to 368 I/O points, suitable for process control applications and machine sequencing.
• MMI700 HMI Alphanumeric human-machine interface for industrial automation visualization and control, programmable via the OPPE programming environment.
• GTON-P Programmable Gateway Programmable industrial gateway supporting Serial, Ethernet, 4G Modem, and 900MHz Radio communications. Programmable using Structured Text and Ladder via the HIstudio environment.
• GTON-C Serial/Ethernet Converter Serial to Ethernet converter and Modbus RTU to TCP bridge for protocol conversion between serial and IP-based industrial networks.
• USB721 USB/Serial Converter USB to Serial (RS-232/RS-485) converter for connecting industrial devices to computers and controllers.
• GTON-M Industrial 4G Modem Industrial 4G LTE CAT-1 Ethernet modem supporting multiple frequency bands (B2, B3, B4, B5, B7, B8, B28, B66), with Nano SIM card slot and SMA antenna connector.
• R9X307 Industrial Radio Industrial 900MHz radio module with communication range up to 60km for wireless industrial connectivity applications.
• THT863 Temperature and Humidity Sensor Temperature and humidity sensor designed for environmental monitoring in industrial panels and applications.
• HPS850 Hall Effect Sensor Hall effect sensor for industrial automation applications requiring proximity or position detection.
• BPU508 Power Supply Power supply unit for industrial automation equipment.
• RTK510 Training Kit Educational training kit for learning industrial automation concepts and HI Tecnologia product programming.
• GEM100 Mechanical Box Mechanical enclosure/box for housing industrial automation electronics and PLC components in field installations.
• DAP 5 Data Acquisition Panel Data acquisition panel for remote monitoring and telemetry of industrial field devices.
• Portal de Telemetria Cloud-based IoT platform enabling remote equipment management, real-time data monitoring, automatic alarm notifications via email and Telegram, report generation, geographical visualization via Google Maps, and a REST API for integration with Power BI, Google Data Studio, and Grafana. Operates as a Level 4 cloud supervision system in the industrial automation pyramid with Freemium, Basic, Plus, and Enterprise subscription tiers and a White Label option.
• HIscada Pro Local SCADA supervision software operating as an OPC client for connecting to devices from any manufacturer, supporting Lua scripting for deep customization and direct database writing via ODBC standard.
• MplServer OPC Modbus server enabling communication between industrial devices and SCADA or HMI systems using OPC standard protocols.
• HIstudio IEC 61131-3 compliant programming environment for HI Tecnologia PLCs supporting both Structured Text (ST) and Ladder (LD) programming languages, with online debugging, variable monitoring panels, and integrated firmware management.
• SPDSW Legacy Ladder programming environment for HI Tecnologia PLCs, being phased out in favor of the HIstudio platform for new applications.
• OPPE HMI Programming Environment Programming environment for the MMI700 alphanumeric HMI used to configure industrial visualization screens.
• HI Connect Cellular Data Service Cellular data plan service for industrial IoT connectivity, combining multi-operator 4G data plans with the Portal de Telemetria IoT platform for seamless device connectivity without minimum contract term.
• HI OEM Customization Program OEM customization program allowing partners to integrate or white-label HI Tecnologia products with their own brand identity and specifications for resale or embedded deployment.

Quantifiable outcome

• Up to 360 I/O points supported on CLP lines for complex automation applications
• +2 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rockwell Automation: Global incumbent offering Allen-Bradley PLCs and FactoryTalk SCADA/HMI software; competes with HI across discrete and process automation customers.
• Siemens: Global leader in industrial automation with SIMATIC PLCs, WinCC SCADA, and MindSphere IoT platform; the primary large-vendor competitor in HI's segments.
• ABB: Global automation vendor offering PLCs, SCADA, and industrial IoT solutions (ABB Ability), with strong overlap in oil & gas and utilities where HI has specialized offerings.
• Schneider Electric: Global incumbent offering Modicon PLCs, EcoStruxure SCADA, and industrial software; competes across HI's full stack in Brazil and globally.
• Mitsubishi Electric (Automation): Global PLC and HMI manufacturer whose MELSEC and GOT product lines compete with HI's PLC families in Brazilian industrial accounts.

Direct peers

• Elipse Software: Brazilian SCADA and IoT platform vendor (Elipse E3, Elipse Power) directly comparable to HIscada Pro and Portal de Telemetria, with strong presence in Brazilian utilities and oil & gas.
• Novus Automation: Brazilian manufacturer of industrial controllers, sensors, and IoT gateways with overlapping product categories and a similar domestic go-to-market approach.
• Altus (Sistemas de Automação): Brazilian manufacturer of PLCs, HMIs, and remote I/O systems with a comparable product portfolio and overlapping customer base in Brazilian industrial automation.
• WEG Automação: Automation division of WEG offering PLCs, drives, and motor control; competes directly with HI in Brazilian industrial automation. WEG is also listed as a HI customer, highlighting the dual competitor-customer dynamic.

Emerging players

• Inductive Automation (Ignition SCADA): SCADA software vendor whose Ignition platform competes with HIscada Pro, particularly with integrators building factory-floor visualization in industrial IoT contexts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hitecnologia
• Facebookfacebook.com/hitecnologia
• LinkedInbr.linkedin.com/company/hi-tecnologia
• Instagraminstagram.com/hi.tecnologia
• Xx.com/hitecnologia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hi Technology