Magazine
- Company typePrivate
- Founded1982
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
Magazine firmographics
Firmographics- Name
- Magazine
- Legal name
- Magazine&Fils.
- Website
- https://magazine.fr
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Magazine is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Magazine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Advertising Agency Services: Project-based professional services for brand strategy, creative campaigns, rebranding, and brand content. Revenue is generated through client projects including rebranding, image campaigns, social media campaigns, and public awareness campaigns.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Magazine product offering
Product offeringCore offering
Magazine&Fils is an independent advertising agency that designs and executes brand strategy, 360° advertising campaigns, rebranding, social media management, and brand content for organizations across B2B, public sector, nonprofit and consumer-facing verticals. Its work spans corporate rebrandings, image campaigns, B2B event campaigns, public-awareness campaigns, and social-cause campaigns for clients such as In Extenso, Métropole de Lyon, Alynea – Samu Social 69, and FULLL.
Product overview
Magazine&Fils is an independent advertising agency based in Lyon, France, offering creative strategy, branding, 360 campaigns, social media, and brand content services. They work with clients across B2B and B2C sectors, including In Extenso, Métropole de Lyon, Alynea (Samu Social 69), and FULLL. The agency does not appear to offer distinct software products or platforms — it provides advertising and communication services.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy (stratégie de marque)
- 360° Advertising Campaigns
- Branding / Rebranding
- Social Media Management
- Brand Content Creation
- Public-Awareness / Social-Cause Campaigns
Companies that use Magazine
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magazine partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Magazine competitors and assessment
Company assessmentDirect peers
- Herezie: Independent French creative agency delivering 360° campaigns and brand content for consumer and corporate clients – similar independent boutique profile and creative-platform approach to Magazine&Fils.
- W&Cie: Independent French creative advertising agency working on brand strategy, campaigns, and content – comparable independent boutique profile to Magazine&Fils in the French market.
- Rosapark: Paris-based independent creative boutique working on brand strategy, advertising, and content for French and international brands – comparable size, independent status, and creative-first positioning to Magazine&Fils.
- La Chose: Independent French creative agency known for brand strategy, campaigns, and content – aligned with Magazine&Fils in being an independent creative shop rather than a holding-company network agency.
- Marcel: Paris-based independent creative agency with a strong French-rooted creative point-of-view and campaigns across B2B, public sector, and consumer clients – directly comparable to Magazine&Fils on independent positioning and creative-led strategic approach.
- Legendre: Independent French creative/brand content agency working on advertising campaigns and brand strategy – peer in the independent French creative boutique segment where Magazine&Fils operates.
Broad incumbents
- Havas Paris: Paris headquarters of Havas Creative network offering advertising, brand strategy, and content at a national scale – the broader incumbent competitor in the French advertising agency space.
- DDB Paris: Paris office of DDB Worldwide delivering creative campaigns and brand strategy – a broader incumbent in the French advertising agency landscape where Magazine&Fils competes for B2B and B2C retainers.
- TBWA\Paris: Paris office of TBWA\Worldwide network providing advertising and brand strategy for major French and global brands – a large network incumbent in the same category as Magazine&Fils.
- BETC: Iconic French/Havas creative agency delivering B2C and B2B campaigns for major French and international brands – a larger incumbent occupying the same advertising-agency category Magazine&Fils targets at a regional scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Magazine social profiles
Digital presenceMagazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magazine leadership team
Management profileNumber of profiles
Profiles12 records
Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magazine
What does Magazine do?
Magazine&Fils is an independent advertising agency that designs and executes brand strategy, 360° advertising campaigns, rebranding, social media management, and brand content for organizations across B2B, public sector, nonprofit and consumer-facing verticals. Its work spans corporate rebrandings, image campaigns, B2B event campaigns, public-awareness campaigns, and social-cause campaigns for clients such as In Extenso, Métropole de Lyon, Alynea – Samu Social 69, and FULLL.
Is Magazine a public or private company?
Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magazine founded?
Magazine was founded in 1982. It employs 1 to 10 people.
Where is Magazine based?
Magazine is headquartered in Lyon, France, in the Europe region.
How does Magazine make money?
One revenue line is on record: advertising Agency Services.
Who are Magazine's main competitors?
Direct peers on record are Herezie, W&Cie, Rosapark, La Chose, Marcel and Legendre. Broad incumbents are Havas Paris, DDB Paris, TBWA\Paris and BETC.
Does Magazine have an API?
No public API is recorded for Magazine.