Webcasting Technologies

What Webcasting Technologies does

Webcasting Technologies is a private professional services firm based in Atlanta, Georgia, founded in 1998, that provides live and on-demand streaming media production services to corporate clients. The company captures, encodes, edits, and streams audio and video content for corporate meetings (all-hands, town halls), TV and film production (stage feeds), event production companies, and marketing departments seeking authentic video for sales, training, and promotional use.

The company's core technology stack consists of turn-key, tested webcasting systems that combine encoder PCs with existing production infrastructure, operated on-site by streaming media specialists. Service offerings include Live Webcasting (encoder setup, integration, and media hosting with bandwidth), Video Production (capture and editing for online distribution), Web Commercials (pre/post production for multi-channel distribution across social media, web, Pandora, radio, and TV), Training Videos, Stage Feed Streaming (for Atlanta sound stages), and Online Media Management/SEO services. No proprietary AI/ML or software-as-a-service platform is indicated — the business is a labor-intensive field services operation rather than a technology product company.

Webcasting Technologies operates on a quote-based professional services revenue model with no publicly disclosed pricing, serving clients primarily within the Atlanta metropolitan area since 1998. Distribution is entirely direct — inbound inquiries are handled by Gary Russell (the listed contact representative), who responds with price estimates typically within one day. Marketing is conducted through the company website, organic SEO, and direct email outreach. With 1–10 employees, no external funding, no named enterprise customers, and a single-metro service radius, the business profile is that of a long-running, founder-operated boutique services shop rather than a venture-scale growth company.

Name

Webcasting Technologies

Legal name

Webcasting Technologies

Website

https://webcastingtechnologies.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Webcasting Technologies is a private Atlanta-based streaming media services provider founded in 1998, offering live webcasting, video production, web commercials, training videos, and stage feed streaming to corporate media, TV/film, and marketing clients in the Atlanta metropolitan area.

Ownership category

akta.pro rank

Product category

Live Event Streaming and Video Production Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro industry

PRIMARYBPAMAJAB

Live Streaming & Webcasting Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Media Streaming, Publishing & Content Platforms

SECONDARYMPAHAKAE

Live Production Switching & Routing (Vision Mixers, Routers)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Broadcast & Playout Technology (Automation, Master Control)

Keywords

• Live webcasting services
• Corporate event streaming
• Video production services
• Streaming media encoding
• On-demand video production

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Live Webcasting Services: Professional on-location services for capturing and live streaming corporate meetings, town halls, and special events. Includes setup, integration, and operation of encoder PC at event location, along with media hosting services with bandwidth.
2. On-Demand Video Production: Capture, edit, and distribution of authentic audio and video content for sales, marketing, product demonstrations, and user training. Shoot, edit and develop digestible video segments for websites and social media.
3. Web Commercials: Pre and post production services for web commercials. Capture scenes from business and marketplace, edited for multiple outlets including social media, blog, website, email, Pandora, Radio and TV.
4. Training Videos: Production of new and entertaining content for training clients and employees using video.
5. Media Management and SEO Services: Guidance, strategy and management to enhance branding and Search Engine Optimization. Customized launch pages and techniques for showcasing content on social media outlets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Webcasting Technologies is a professional streaming media service provider that shoots, edits, installs, and live streams video content for corporate events. The company delivers turn-key webcasting systems and on-location professional services for corporate meetings, town halls, TV/film production stage feeds, and on-demand video content for sales and marketing purposes. Services are delivered on-location in the Atlanta, GA metropolitan area with on-site streaming media specialists.

Product overview

Webcasting Technologies is a professional streaming media service provider offering a unified portfolio of live and on-demand webcasting solutions for corporate events. The core offering combines Live Webcasting services with Video Production capabilities, supported by specialized Encoding Services and Professional Services for on-location production. The product suite includes Web Commercials and Training Videos as content production offerings, Stage Feeds for TV and film production streaming, and Online Media Management - SEO for content optimization. All services are delivered as turn-key, professionally operated solutions near Atlanta, GA, with the company providing equipment, streaming media specialists, and end-to-end event production support since 1998.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Webcasting Professional services for capturing and live streaming corporate meetings, town halls, and special events. Includes turn-key webcasting systems, encoder PC setup and integration, media hosting services with bandwidth, and on-site streaming media specialists for events near Atlanta, GA. Targeted at corporate media departments planning internal communications and special events.
• Video Production Capture and development of authentic video edited for online distribution, including customer interviews, marketplace scenes, and branded content. Used for sales, marketing, product demonstrations, employee meetings, and user training. Delivered for play on-demand from websites and YouTube channels.
• Web Commercials Pre and post production services for creating web commercials. Captures scenes from the customer's business and marketplace, edited into messages consistent with the company's brand image and goals. Finished for multiple outlets including social media, blog, website, email, and adaptation for Pandora, Radio, and TV playback.
• Training Videos

Quantifiable outcome

• Response to inquiries typically within one day

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• PSAV / Encore Global: Major provider of event technology and audiovisual production services for corporate meetings, conferences, and live events. A scaled incumbent in the same professional event AV space Webcasting Technologies serves at the local level.
• ON24: Publicly-traded webinar and virtual event platform serving enterprises for marketing, sales, and corporate communications. Represents the SaaS/incumbent alternative to outsourced live webcasting services like Webcasting Technologies.
• Sonic Foundry (Mediasite): Established enterprise video platform for corporate communications, town halls, and lecture capture. Provides managed services alongside its Mediasite technology, overlapping with Webcasting Technologies' live event webcasting focus.
• Freeman Company: Large global live event and brand experience agency offering audiovisual production and virtual/hybrid event services. Overlaps with Webcasting Technologies' corporate event streaming and on-location production offering at a vastly larger scale.

Regional players

• VidOvation: Video-over-IP and live video transmission solutions provider serving broadcast and production customers with encoding and contribution technology. Adjacent to Webcasting Technologies in live production infrastructure for events and broadcast applications.

Emerging players

• Living As One: Live video streaming platform tailored for churches and faith-based organizations. Overlaps with Webcasting Technologies' worship services use case, though approaches the market as a SaaS product rather than a turn-key service.
• Switchboard Live: Live streaming software provider enabling multi-destination simulcasting to platforms like Facebook, YouTube, and LinkedIn. Adjacent to Webcasting Technologies by serving the same live event broadcasting buyer, but as a self-service software tool rather than full-service production.

Others

• EUE/Screen Gems Studios (Atlanta): Major Atlanta-based film and television production studio complex and an active customer/user of stage-feed webcasting services. Provides downstream demand context for Webcasting Technologies' stage feed offering rather than direct service competition.

Direct peers

• Stage 2 Events: Direct competitor providing live event webcasting and virtual event production services to corporate clients. Operates as a professional services firm similar to Webcasting Technologies, with on-location crews and turn-key streaming delivery.
• Brandlive: Live video production services and platform for brand events, product launches, and corporate broadcasts. Combines technology with professional production crews, closely paralleling Webcasting Technologies' turn-key live streaming delivery model.

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webcasting Technologies