ALICE

What ALICE does

ALICE (Alliance for Logistics Innovation through Collaboration in Europe) is a Brussels-based European Technology Platform (ETP) established in 2014 to develop and implement an industry-led strategy for research, innovation, and market deployment in logistics and supply chain management across Europe. The organisation operates as a membership-based alliance that supports and advises the European Commission on EU research programmes, including Horizon 2020 and Horizon Europe, and convenes an ecosystem of logistics operators, ports (Port of Rotterdam, Port of Antwerp-Bruges), research institutions (Fraunhofer IML, Kuehne Logistics University), shippers (L'Oréal, Unilever, Nestlé), industrial logistics providers (GEODIS, DB Schenker), and public authorities. ALICE is governed by a General Assembly and led by Secretary General Fernando Liesa, with a small Secretariat (1-10 employees) headquartered in Woluwé-Saint-Lambert, Belgium.

ALICE's core offering is a coordination and knowledge platform rather than a commercial product line. Its primary assets are five Thematic Groups (TG1-TG5) covering efficient and low-emission assets, corridors/hubs/synchro-modality, interconnected-logistics systems, global supply-network coordination, and urban logistics; a Moodle-based Knowledge Platform with a members' intranet; strategic roadmaps (including the Physical Internet vision and the Zero Emissions Logistics Roadmap to 2050); and member communities such as Intralogistics, Digital Urban Freight, Electrification, and Multifunctional Urban Space. ALICE also convenes the annual Logistics Innovation Summit, runs brokerage events, participates in Transport Research Arena (TRA), sponsors awards (TRA VISIONS Crossmodal Logistics Award, ALICE Logistics Innovation Award), and disseminates project outputs through webinars and workshops.

The business model blends recurring membership contributions from companies, research organisations and public authorities with co-funding from the Horizon 2020 and Horizon Europe programmes of the European Commission; specific membership fees are not publicly disclosed. ALICE does not sell products per se; instead it monetises its convening role through EU-funded project participation (e.g., SEAMLESS, IKIGAI, BOOSTLOG, ZEFES, CRISTAL, MultiRELOAD), policy advisory engagements, and member services delivered via the Knowledge Platform and events. Revenue and ARR figures are not disclosed, consistent with the platform's alliance structure.

Name

ALICE

Legal name

Alliance for Logistics Innovation through Collaboration in Europe

Website

https://etp-logistics.eu

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ALICE is a Brussels-based European Technology Platform, founded in 2014, that convenes industry, research and public-authority members to coordinate logistics and supply-chain innovation across Europe, advise the European Commission on Horizon Europe programmes, and operate a Knowledge Platform, Thematic Groups, roadmaps and an annual Logistics Innovation Summit.

Ownership category

akta.pro rank

Product category

Logistics Innovation Platform

NAICS

Process, Physical Distribution, and Logistics Consulting Services (541614), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Real-Time Operational Visibility & Exception Management (TLAEAKAC)

akta.pro secondary industries

Enterprise Architecture & IT Operating Model (BPAHAEAB), Enterprise Architecture & Technology Roadmapping (BPAEAAAC), AI/ML Decision Intelligence & Automated Recommendations (TLAEAKAL)

Keywords

• Logistics innovation platform
• Supply chain collaboration
• European Technology Platform
• Physical Internet initiative
• Logistics decarbonization research

Headquarters

HQ city

Woluwé-saint-lambert

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. EU Research Programme Support: ALICE supports and advises the European Commission in the implementation of EU Programs for research including Horizon 2020 and Horizon Europe, contributing to the 95.5-billion-euro funding framework.
2. Membership Contributions: Leading experts and companies in implementing supply chain and logistics innovation form ALICE as members, contributing to collaborative innovation efforts across the European logistics ecosystem.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

ALICE (Alliance for Logistics Innovation through Collaboration in Europe) is a European Technology Platform that develops and implements an industry-led strategy for research, innovation and market deployment in logistics and supply chain management across Europe. The organization convenes leading companies, research institutions, and public authorities to coordinate collaborative innovation projects, produce strategic roadmaps (including those towards zero emissions logistics by 2050 and the Physical Internet vision), and advise the European Commission on the implementation of Horizon 2020 and Horizon Europe programmes.

Product overview

ALICE (Alliance for Logistics Innovation through Collaboration in Europe) is a European Technology Platform organized as an alliance of companies, researchers, and public authorities rather than a single product company. Its core offerings include a Knowledge Platform (Moodle-based) for collaborative learning and resource sharing, five Thematic Groups addressing specific logistics innovation areas (corridors/hubs, systems technologies, urban logistics, etc.), and various member communities (Intralogistics, Digital Urban Freight, Electrification). ALICE coordinates EU-funded research projects including SEAMLESS (autonomous maritime logistics with VCOP, Triple Joint Crane, ModalNET, and Remote Operation Centre technologies) and facilitates industry collaboration through events like the annual Logistics Innovation Summit. The organization also produces strategic roadmaps and discussion papers such as the Logistics Data Exchange framework.

Differentiator

Problem solved

Functional benefit

Products and services

• ALICE Knowledge Platform Moodle-based digital platform providing access to Physical Internet resources, funding opportunities, projects, documents, videos, and the ALICE members intranet for collaborative knowledge sharing among member organizations.
• ALICE Strategic Roadmaps Strategic research roadmaps covering five themes: Efficient and Low Emission Assets and Energy, Corridors/Hubs/Synchro-modality, Systems and Technologies for Interconnected Logistics, Global Supply Network Coordination and Collaboration, and Urban Logistics. Includes the roadmap towards zero emissions logistics by 2050.
• ALICE Thematic Groups (TG1-TG5) Five member-driven thematic groups focusing on logistics innovation areas: TG1 (Efficient and low emission assets), TG2 (Corridors, Hubs and Synchro-modality), TG3 (Systems & Technologies for Interconnected Logistics), TG4 (Global Supply Network Coordination), TG5 (Urban Logistics).
• ALICE Logistics Innovation Summit Annual summit bringing together companies, researchers, public authorities, associations, and policymakers to discuss logistics efficiency, resilience, and decarbonization. The 2024 edition in Brussels celebrated ALICE's 10th Anniversary and the 2026 edition is scheduled for 17-18 November 2026 in Brussels.
• ALICE Intralogistics Community Member-driven community launched January 2026 addressing the systemic role of intralogistics in Europe's logistics and supply chains. Co-led with LIMOWA and supported by the ALICE Secretariat.
• ALICE Digital Urban Freight Community Community focused on digital solutions for urban freight logistics transformation, exploring digital twins, AI applications, and sustainable urban delivery solutions within ALICE's thematic structure.
• ALICE Electrification Community Member-driven forum helping logistics actors move from research knowledge to practical electrification deployments. Connects members with project results, experiences, and partner networks across vehicles, charging, energy, hubs, and operations.
• Logistics Data Exchange Discussion Paper ALICE discussion paper proposing a common high-level language and communication protocols for seamless, secure data exchange between logistics stakeholders, aiming to improve real-time information flow and operational efficiency across supply chains.

Quantifiable outcome

• Accelerated transition to net zero emissions transport and logistics operations through collaborative innovation
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• European CommissioncoreStrategic or Co-development PartnerALICE supports, assists and advises the European Commission in the implementation of EU Programs for research including Horizon 2020 and Horizon Europe. The organization influences EC, Member States, Cities and Industry on programmes, calls, and initiatives for logistics innovation.
• SEAMLESS ProjectcoreStrategic or Co-development PartnerSEAMLESS is a Horizon Europe funded project (Grant agreement 101096923) focused on autonomous and economically viable waterborne freight transport services. ALICE organizes webinars and activities for the project addressing cybersecurity and trust requirements for autonomous maritime logistics.
• SEAMLESS Project PartnerscoreStrategic or Co-development PartnerProject partners include organizations developing technologies for autonomous maritime logistics: Voyage and Container Optimisation Platform (VCOP), MacGregor (Triple Joint Crane), ModalNET, and Remote Operation Centre operators. Demonstration Use Case 2 will validate integrated logistics ecosystem along Rotterdam-Antwerp-Bruges-Duisburg corridor.
• Horizon EuropecoreStrategic or Co-development PartnerEuropean Union research and innovation programme with 95.5-billion-euro funding framework that ALICE supports and influences through recommendations and roadmaps.
• Horizon 2020coreStrategic or Co-development PartnerPrevious EU framework programme for research and innovation that ALICE supported, now transitioning to Horizon Europe successor programme.
• South Korea Tech Embassy InitiativeminorStrategic or Co-development PartnerALICE met with representatives of South Korea's Tech Embassy for Land Infrastructure and Transport initiative to discuss future opportunities for research, innovation and logistics cooperation. Led by Seoul National University with support from Dark Matter Labs, the initiative explores potential European hub locations.
• Transport Research Arena (TRA)coreStrategic or Co-development PartnerALICE co-organizes and participates in TRA, Europe's major transport research conference, organizing sessions on logistics decarbonization, digitalization, and innovation deployment.
• IKIGAI ProjectminorStrategic or Co-development PartnerEuropean project aiming to accelerate the realisation of the Physical Internet by 2040 and decarbonise freight transport and logistics by 2050, supporting logistics companies to reach decarbonisation goals affordably.
• BOOSTLOG ProjectminorStrategic or Co-development PartnerProject boosting the impact of freight transport and logistics EU funded research, transforming the European R&I ecosystem to perform optimally and boost impact generation.
• ZEFES ProjectminorStrategic or Co-development PartnerZero Emission Freight Transport project hosting sessions on heavy-duty road transport decarbonization, demonstrating real-world perspectives and innovation testing.
• CRISTAL ProjectminorStrategic or Co-development PartnerProject developing digital twins for inland waterway transport, working on dynamic decision-making reinforcing resilience of inland transport operations.
• MultiRELOAD ProjectminorStrategic or Co-development PartnerProject developing multimodal node Digital Twin for improving port efficiency through addressing siloed data and resource allocation inefficiencies.
• Physical Internet InitiativecoreStrategic or Co-development PartnerALICE promotes the Physical Internet vision for interconnected logistics networks. The organization coordinates with international Physical Internet conferences (IPIC) and develops industrial roadmaps for PI implementation.
• International Physical Internet Conference (IPIC)coreStrategic or Co-development PartnerALICE collaborates with IPIC, the flagship conference on Physical Internet, hosting sessions on scientific roadmaps and industrial implementation of interconnected logistics systems.
• TRA 2026coreStrategic or Co-development PartnerTransport Research Arena 2026 in Budapest where ALICE organized the Resilience of Transport Systems plenary session, bringing together experts from infrastructure management, transport policy, logistics and industry.
• ERTRACminorStrategic or Co-development PartnerEuropean Road Transport Research Advisory Council with whom ALICE co-organizes sessions on zero-emission heavy-duty vehicles and transport decarbonization.
• 2ZerominorStrategic or Co-development PartnerEuropean research partnership focused on zero-emission road transport with whom ALICE collaborates on heavy-duty vehicle decarbonization sessions.
• UIRRminorStrategic or Co-development PartnerInternational Union for Road-Rail Combined Transport with whom ALICE organized BRIDGE workshop on digitalisation in intermodal freight transport.
• European Space Agency (ESA)minorStrategic or Co-development PartnerALICE supports ESA workshop on Space-Enabled Solutions for the Future of Logistics, exploring how space technologies can enhance logistics operations.
• Contract Logistics Observatory of Politecnico di MilanominorStrategic or Co-development PartnerALICE co-organized webinar with the Observatory focused on managing complexity and uncertainty in logistics, gathering over 90 participants.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• EFFRA (European Factories of the Future Research Association): Public-private partnership supporting manufacturing innovation under Horizon Europe. Shares ALICE's mandate to develop cross-stakeholder industrial roadmaps and convene members around EU-funded R&I projects.
• European Logistics Association (ELA): Europe-wide federation of logistics sector associations; comparable membership/association model serving logistics companies across EU member states, though oriented toward industry representation rather than R&I policy.
• Waterborne ETP: European Technology Platform for waterborne transport. Mirrors ALICE in mandate, funding model, and role advising the EC on transport research priorities — and ALICE participates in the SEAMLESS autonomous maritime project, evidencing thematic overlap.
• ERTICO – ITS Europe: Public-private partnership for Intelligent Transport Systems in Europe; similar Brussels-based, multi-stakeholder coordination body sitting between EC, industry, research and public authorities on transport innovation.
• EPoSS (European Technology Platform on Smart Systems Integration): ETP on smart systems integration; same EC-recognised technology platform model with industry-led roadmaps and member advisory role for Horizon programmes.
• 2Zero (Zero-Emission Road Transport Partnership): Co-programmed European Partnership on zero-emission road transport. Listed as an ALICE partner for heavy-duty vehicle decarbonization sessions; uses the same co-funded partnership governance structure.
• ERTRAC (European Road Transport Research Advisory Council): ETP for road transport research; ALICE explicitly co-organizes zero-emission heavy-duty vehicle sessions with ERTRAC. Same European Commission-anchored PPP/ETP model, similar member ecosystem and EU work-program influence function.
• ERRAC (European Railway Research Advisory Council): ETP for rail transport, with the same EC-recognised platform structure, member-based governance, and strategic roadmap/remit vis-a-vis Horizon Europe as ALICE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/embed/PJyzFaKOXnY

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALICE