What Cityidrott does

Cityidrott is a non-profit community organization headquartered in Landskrona, Sweden, founded in 2009 and operating with a team of approximately 9 staff members across sponsor relations, operations and membership, holiday activities and communications, regular activities, HR and finance, and activity leadership. It delivers free youth sports and recreation programming to all children ages 6–12 (preschool class through year 6) in Landskrona municipality, providing roughly 20 hours of structured activity per week during school time, at recess, and after school, alongside holiday programs, a year 4–6 summer camp (kollo), tournaments, themed days, and concerts. Its core products are regular weekly activities, the Lagunen summer day-camp, the SommarNAVET summer hub (including mobile programming at Stena Fastigheter, Victoriahem, and Landskronahem yards in Karlslund), and the Kollo summer camp, with adapted activities available for children with disabilities.

The underlying technology is minimal: Cityidrott uses the third-party SportAdmin digital platform for self-serve member registration, enrollment, and ongoing program administration. It has no proprietary software, no patents or trademarks, and no mobile applications; outreach is conducted through organic social media (Instagram, TikTok, YouTube, Facebook, LinkedIn), an email newsletter, and community word-of-mouth.

Its business model is entirely publicly funded: Cityidrott is free for all children in Landskrona, with no membership or activity fees. Revenue (not disclosed in source data) is derived from municipal and public-sector grants, government schemes, and partner co-funding — most notably Landskrona stad as the foundational partner. The government-backed Fritidskortet subsidy (500–2,000 SEK per eligible child per year) is available to families but flows to them, not to Cityidrott. The organization has received multiple regional and national recognitions, including Årets Hjärta 2023, Svenska barnidrottspriset 2022 nominee, Årets Peppare 2019 nominee at Svenska Idrottsgalan, Årets evenemang/händelse 2019, and Näringslivets pris inom mångfald 2017.

Name

Cityidrott

Legal name

Cityidrott

Website

https://cityidrott.se

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Cityidrott is a non-profit community organization in Landskrona, Sweden that delivers free youth sports and recreation programs to all children ages 6–12 in the municipality, funded by municipal grants and public-sector partnerships and managed through the SportAdmin digital platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Landskrona

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Municipal and public funding: Cityidrott is entirely funded by public-sector grants, municipal partnerships, and government schemes. Membership is free for all children. The organization participates in the Fritidskortet subsidy program (funded by public authorities) which provides 500–2,000 SEK per child per year to eligible families, but these funds flow to the member families rather than directly to Cityidrott.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Cityidrott provides free youth sports and activity programs for children ages 6–12 in Landskrona, Sweden, delivering approximately 20 additional hours per week of structured movement and sports during school time, recess, and after school. The offering extends to holiday programs, the Lagunen summer day camp, the SommarNAVET summer hub across multiple housing-company yards, and Kollo summer camp for grades 4–6, with all membership enrollment managed through the SportAdmin digital platform.

Product overview

Cityidrott is a free youth sports and recreation organization in Landskrona, Sweden, offering a portfolio of programs for children ages 6-12 (preschool class through grade 6). The core offering consists of regular weekly activities providing approximately 20 hours of sports and movement per week during school hours, breaks, and after school. Additional programs include Lagunen (summer day camp open June-August with daily themed activities), Sommarnavet (summer hub across multiple locations in Karlslund area with outdoor activities), holiday activities, and Kollo (summer camp for grades 4-6). All services are free and include membership with a Cityidrott jersey, managed through the SportAdmin digital platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Activities (Ordinarie verksamhet) Weekly physical activity sessions delivered during school time, at recess, and after school for children ages 6–12 in Landskrona, providing approximately 20 extra hours per week of sports play and themed movement activities.
• Holiday Activities (Lovaktiviteter) Vacation-time activities including themed days, tournaments, concerts, and events that provide supervised enrichment and fun for children ages 6–12 during school holidays.
• Lagunen (Summer Day Camp) Free summer day-camp activity center operating weekdays 10:00–17:00 between June 15 and August 14, delivering daily themed activities such as crab fishing, ball sports, competitions, crafts, and club-led sessions for children in Landskrona.
• SommarNAVET (Summer Hub) Free summer gathering place in the Karlslund area of Landskrona, operating weekdays 10:00–17:00 with morning yard visits (via an activity cart at Stena Fastigheter, Landskronahem, and Victoriahem sites) and larger programmed activities in the afternoons.
• Kollo (Summer Camp) Free summer camp offered as a Cityidrott membership benefit for children in grades 4–6 in Landskrona.

Quantifiable outcome

• ~20 extra hours of structured activity per week per participating child
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Stena FastighetercoreStrategic or Co-development Partner · 1 January 2026Cityidrott partners with Stena Fastigheter as part of the SommarNAVET (summer activity hub) program. During summer, Cityidrott visits Stena Fastigheter's yards with an activity cart (balls, frisbees, chalk, etc.) for spontaneous play and organized afternoon activities. Stena Fastigheter provides the physical yard sites and supports the community initiative in the Karlslund area.
• VictoriahemcoreStrategic or Co-development Partner · 1 January 2026Victoriahem is a housing company in Landskrona that partners with Cityidrott for the SommarNAVET summer program. Cityidrott visits their yards during the summer with activities and staff, extending programming beyond fixed hubs into residential areas.
• LandskronahemcoreStrategic or Co-development Partner · 1 January 2026Landskronahem, the municipal housing company, partners with Cityidrott for the SommarNAVET program. Activities are delivered at Landskronahem yards, bringing structured youth programming to the housing community during summer.
• Landskrona stadcoreStrategic or Co-development Partner · 1 January 2026Landskrona municipality is a key strategic partner supporting Cityidrott's operations. The municipality collaborates on summer programming (Sommar i Karlslund), the children's musical 'Spara och Slösa' (held at Teaterparken), and the overall provision of free youth activities. The city provides public funding and operational support.
• SwedbankminorStrategic or Co-development Partner · 1 January 2026Swedbank co-sponsors the children's musical 'Spara och Slösa' performed at Teaterparken in July. The performance teaches financial values to children ages 5–10 through song, dance, and humor, with the bank's branding attached as a community sponsor.
• Landskrona DansstudiominorGTM or Marketing Partner · 1 January 2026Landskrona Dansstudio performs a warm-up act at the summer evening event in Teaterparken (July 16), co-branded with Cityidrott and Landskrona stad. They contribute to the event's entertainment program.
• GreczulaminorGTM or Marketing PartnerGreczula performs a concert at the summer evening event in Teaterparken (July 16, 19:00), co-hosted by Cityidrott and Landskrona stad. Their performance is a featured attraction of the community summer event.
• Landskrona StadcoreStrategic or Co-development PartnerFeatured as a key partner on the Cityidrott website, Landskrona municipality provides foundational funding and operational support to the organization, enabling free programming for all children in the city. The city's logo is prominently displayed as a founding partner.
• RFSISU SkåneminorStrategic or Co-development PartnerRFSISU Skåne (the Scania branch of the Swedish Youth Sports Confederation) is listed as a partner organization, indicating affiliation with the broader Swedish youth sports federation network.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbPDksOJ8qxROrwP7EAMmyw
• Facebookfacebook.com/cityidrott
• LinkedInlinkedin.com/company/75114068/admin/page-posts/published
• Instagraminstagram.com/cityidrottlandskrona
• TikToktiktok.com/@cityidrott

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cityidrott