The Cross-Over Healthcare Ministry

What The Cross-Over Healthcare Ministry does

CrossOver Healthcare Ministry is a 501(c)(3) nonprofit organization operating two safety-net healthcare clinics in the Richmond and Henrico counties of Virginia, founded in November 1983 by Dr. Cullen B. Rivers and Rev. Buddy Childress. The organization delivers comprehensive medical, dental, vision, mental health, OB/GYN, pediatric, pharmacy, and case management services to uninsured patients at or below 200% of the federal poverty level, as well as to Virginia Medicaid enrollees; it does not serve patients holding Medicare Part B or private insurance. Its product surface comprises ten integrated service lines, anchored by an on-site licensed pharmacy that distributes 30,000+ medications annually and serves six partner safety-net clinics via courier.

The revenue model is donation- and grant-driven rather than transactional. Patient contributions are recommended on a sliding scale (e.g., $25 medical visit, $30 same-day visit, $20 nurse/lab visit, $25 vision visit; dental tiers range $40-$80) but not mandatory. Operating funding comes from individual and business donations, planned giving (IRAs, retirement plans, estate gifts), workplace giving campaigns (United Way ID 3200, CFC ID 65367, CVC ID 3261, LGS ID 118), and foundation grants from a roster that includes Delta Dental of Virginia Foundation, Memorial Foundation for Children, Schaberg Foundation, Richmond Memorial Health Foundation, Robins Foundation, Community Foundation for a greater Richmond, Rotary Club of Richmond Foundation, and the National Association of Free and Charitable Clinics. In 2025 the organization closed a $9 million capital campaign to expand the Henrico clinic and add a Maternal and Child Health Clinic with six new exam rooms, raising planned capacity 25% to 8,250 patients annually.

Technology is built on standard, non-proprietary infrastructure: eClinicalWorks for EHR and patient portal (mycw74.ecwcloud.com/portal9881), JotForm for Medicaid registration, Volgistics for volunteer management, and Litmos for training. The organization employs 55 staff supplemented by 577 active volunteers (FY2024), served 7,557 patients drawn from 118 countries speaking 40+ languages, and reports documented outcomes including 91% HIV viral load suppression, a 3% hospital-discharge readmission rate, and a 98% patient recommendation rate. CrossOver is governed by a Board of Directors led by Chair Gregory Hillman (retired IBM executive), with CEO Julie S. Bilodeau and Medical Director Michael Murchie, MD overseeing operations.

Name

The Cross-Over Healthcare Ministry

Legal name

CROSS-OVER MINISTRY INC

Website

https://crossoverministry.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

CrossOver Healthcare Ministry is a 501(c)(3) nonprofit operating two Richmond-area safety-net clinics that provide integrated primary, specialty, dental, vision, mental health, OB, pediatric, pharmacy, and case management care to uninsured patients at or below 200% of the federal poverty level and to Virginia Medicaid enrollees, supported by donations, grants, and 577 active volunteers.

Ownership category

akta.pro rank

Product category

Charitable Community Healthcare Services

NAICS

Ambulatory Health Care Services (621), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industry

Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions) (BPAGAJAH)

Keywords

• Charitable healthcare services
• Community health clinic
• Safety net healthcare
• Uninsured patient care
• Medicaid primary care

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Donations from Individuals and Businesses: CrossOver relies on direct donations from individuals and businesses to sustain operations. Donations can be made via credit/debit card, checking/savings account, stock gifts, IRA qualified charitable distributions, memorial/tribute gifts, and Kroger Community Rewards or Amazon Smile programs.
2. Grants and Foundation Support: Funding from private foundations including Memorial Foundation for Children, Bob and Anna Lou Schaberg Foundation, Richmond Memorial Health Foundation, Robins Foundation, Delta Dental of Virginia Foundation, Community Foundation for greater Richmond, and others.
3. Campaign Contributions: United Way (ID 3200), Combined Federal Campaign (ID 65367), Combined Virginia Campaign (ID 3261), and Local Government & Schools (ID 118) workplace giving campaign contributions.
4. Patient Contributions: Uninsured patients make recommended contributions for services: Medical Visit $25, Same Day Visit $30, Nurse Visit/Labs $20, Vision Visit $25. Dental patients contribute $40-$80 per service based on care level.
5. Planned Giving: Beneficiary designations from IRAs, retirement plans, and estate planned gifts provide long-term sustainable support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

CrossOver Healthcare Ministry operates two charitable clinic locations in Richmond, Virginia that deliver comprehensive integrated healthcare to uninsured patients at or below 200% of the federal poverty level and to Virginia Medicaid enrollees. Services span primary care, specialty care, pediatrics, women's health/OB, dental, vision, mental health, on-site licensed pharmacy, case management, hospital discharge follow-up, patient portal, and telehealth.

Product overview

CrossOver Healthcare Ministry is a 501(c)(3) nonprofit organization operating two healthcare clinics (Richmond and Henrico) that provides compassionate, high-quality healthcare to uninsured and Medicaid patients. The organization offers a comprehensive suite of integrated services including Primary Care, Specialty Care, Pediatrics, Women's Health & OB Services, Mental Health, Dental Care, Eye Care, and an on-site Pharmacy. Additional programs include Case Management, Hospital Discharge Clinic (Bridges to Health), Patient Portal & Telehealth, Bill Counseling, and Medicaid Patient Registration. The organization distributes over 30,000 medications annually and served 7,557 patients in FY2024, with capacity to serve 8,250 annually following Henrico clinic expansion.

Differentiator

Problem solved

Functional benefit

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Five partnerships are on record, tiered supporting.

• Access NowsupportingChannel Partner/ Reseller/ DistributorReferral partner for specialty care. When CrossOver does not have an available on-site specialist, patients are referred through Access Now to see specialists in the community.
• WIC (Women, Infant and Children)supportingOthersCrossOver works with WIC to connect pregnant women and new mothers with nutrition assistance and other benefits for women, infants, and children.
• Henrico Doctors, Johnston Willis, Chippenham HospitalssupportingStrategic or Co-development PartnerHospital financial assistance partnership providing forms and support for patients needing hospital care, linking CrossOver patients to charity care policies at these facilities.
• VCU Health SystemsupportingStrategic or Co-development PartnerHospital partnership providing financial assistance programs and care coordination for CrossOver patients. VCU Health works with CrossOver on hospital discharge follow-up and specialty referrals.
• Bon SecourssupportingStrategic or Co-development PartnerHospital partnership providing financial assistance programs, medication couriering from CrossOver pharmacy to other clinics via Bon Secours lab couriers, and specialty care coordination.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Volunteers in Medicine: A national nonprofit that supports a network of more than 90 free clinics across the U.S. using a volunteer-driven model. As a member-clinic network, it represents a scaled analog of CrossOver's operating philosophy.

Direct peers

• Free Clinic of Powhatan: A free clinic serving uninsured residents of Powhatan County, Virginia, providing primary care, dental, and pharmacy services. It is a CrossOver pharmacy partner and operates the same volunteer-driven charitable-clinic model in an adjacent Virginia county.
• HealthWorks for Northern Virginia: A nonprofit community health center serving low-income, uninsured, and underinsured residents of Northern Virginia with primary care, dental, and behavioral health. Comparable in mission, integrated service model, and sliding-fee structure to CrossOver.
• Sinclair Health Clinic: A free clinic in Winchester, Virginia providing primary medical care, dental, and pharmacy services to uninsured residents using a volunteer-staffed model. Comparable in scope and operating approach to CrossOver, though smaller and geographically distinct.
• Arlington Free Clinic: A Northern Virginia free clinic providing comprehensive medical, dental, vision, mental health, and pharmacy services to uninsured, low-income residents. Operates the same integrated, volunteer-staffed charitable-clinic model as CrossOver but in a different Virginia region.
• Health Brigade: A free clinic in Richmond, Virginia providing primary medical care, mental health, and pharmacy access to uninsured and underinsured adults. Health Brigade is a CrossOver pharmacy partner receiving dispensed medications, and operates as a directly comparable charitable clinic in the same Richmond safety-net ecosystem.
• GoochlandCares: A free clinic in Goochland County, Virginia serving uninsured and underinsured residents with medical, dental, and pharmacy services. Like CrossOver, it relies on volunteers and donations and partners with CrossOver for pharmacy dispensing.

Others

• Patient Advocate Foundation: A national nonprofit providing case management, financial aid, and healthcare navigation to underinsured and uninsured patients. While not a clinic operator, it overlaps with CrossOver's case-management function and addresses a similar patient population.
• National Association of Free and Charitable Clinics (NAFC): The national membership and standards body for free and charitable clinics in the U.S., of which CrossOver is a Gold-Seal-accredited member. NAFC represents the broader ecosystem and funding channel CrossOver belongs to.

Regional players

• Bon Secours Care-A-Van: A mobile free clinic program operated by Bon Secours that brings primary care to uninsured patients in the Richmond region. It is both a CrossOver pharmacy partner and a comparable safety-net provider serving similar low-income populations via a different delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqIFjJG5QUK7977o88U9I5g
• Facebookfacebook.com/CrossOverMinistry
• Instagraminstagram.com/crossoverrva
• Xx.com/4crossover
• LinkedInlinkedin.com/company/crossover-ministry

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles45 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cross-Over Healthcare Ministry