Family First Medical Center

What Family First Medical Center does

Family First Medical Center is an independently owned, physician-led family medicine practice founded in 2002 by Dr. Flint Packer and headquartered in a single clinic at 3820 Crestwood Lane, Idaho Falls, Idaho. The practice operates as a Patient-Centered Medical Home (one of the first NCQA-recognized in Eastern Idaho) and delivers comprehensive primary and specialty care across the full lifecycle — newborn and pediatric care, women's and men's health, adult and geriatric medicine, dermatology, mental health, diabetes management, immunizations, and same-day acute care. Service breadth extends beyond typical primary care through in-house physical therapy (with an AlterG Anti-Gravity Treadmill), massage therapy, BHRT, Botox, StemWave acoustic therapy, and advanced on-site diagnostic imaging including digital X-ray, 3D tomosynthesis mammography, and DEXA bone-density and body-composition scans.

The technology stack is a mix of third-party clinical platforms and point tools rather than proprietary systems: eClinicalWorks provides the patient portal and EHR; Imagen supplies AI-augmented X-ray reads; SecondRead AI / Lunit INSIGHT analyzes mammograms; Athelas handles online billing; and Assured Imaging provides 3D mammography equipment and radiology interpretation. A dedicated Clinical Research division, established in 2023 under an ACRP-certified Director of Research, runs Phase II-IV trials across family medicine, infectious disease, diabetes, vaccines, heart failure, and gastroenterology. Care delivery is direct-to-consumer: patients schedule by phone, contact form, or patient portal, with telehealth available for select services and same-day treatment for acute needs.

Revenue is generated almost entirely through fee-for-service patient care — insurance-reimbursed office visits, procedures, imaging, and therapy — supplemented by cash-pay pricing for non-covered services such as mammograms ($250), DEXA body composition ($50), and circumcisions ($275). The practice employs roughly 16 clinical and research staff (3 physicians, 7 PAs, 3 PTs, 2 PTAs, 1 Director of Research). Acquisition relies primarily on word-of-mouth, patient testimonials, organic SEO, and community reputation rather than paid digital marketing; there is no venture, private equity, or institutional ownership disclosed.

Name

Family First Medical Center

Legal name

Family First Medical Center

Website

https://familyfirstif.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Family First Medical Center is an independently owned, NCQA Patient-Centered Medical Home family medicine practice in Idaho Falls, Idaho, founded in 2002 by Dr. Flint Packer. It serves Eastern Idaho households across the full lifecycle with primary care, in-house imaging, physical therapy, mental health, and a clinical research division.

Ownership category

akta.pro rank

Product category

Family Medicine and Primary Care

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAGAA

Independent Primary Care Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

SECONDARYHLAFAJAF

Pediatrics & Adolescent Medicine Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Family medicine practice
• Primary care services
• Diagnostic imaging center
• Physical therapy clinic
• Pediatric healthcare

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Patient Care Services: Fee-for-service medical care including office visits, procedures, diagnostic imaging, physical therapy, massage therapy, and preventive care services. Accepts most major insurance providers. Offers self-pay options for certain services.
2. Diagnostic Imaging Services: Revenue from on-site imaging services including X-rays, mammograms, DEXA scans, and body composition scans. Self-pay prices listed for mammograms ($250) and body composition scans ($50).
3. Pediatric Procedures: Cash-based services such as circumcisions ($275 cash due at time of service) not covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Family First Medical Center is an independently owned, one-stop family medicine practice providing comprehensive medical care from newborns through geriatrics. It delivers primary care, preventive services, women's and men's health, pediatrics, same-day care, dermatology, mental health, diabetes care, immunizations, BHRT, Botox, massage therapy, physical therapy with AlterG equipment, and on-site diagnostic imaging including digital X-ray, DEXA scans, and mammography. The practice is recognized as one of the first Patient-Centered Medical Homes in Eastern Idaho.

Product overview

Family First Medical Center is an independently owned family medicine practice serving Idaho Falls and eastern Idaho since 2002. The practice operates as a one-stop medical center offering comprehensive healthcare for the entire family, from newborns to geriatrics. Their portfolio includes core primary care services (annual wellness exams, preventive care, same-day care, telehealth), specialized medical services (dermatology, diabetes care, mental health, men's and women's health, newborn and pediatric care including a Well Child program), therapeutic services (physical therapy, massage therapy, StemWave acoustic therapy), hormone therapy (BHRT), cosmetic services (Botox), and advanced diagnostic imaging (radiology, mammography with AI-powered SecondRead analysis, DEXA scans for bone density and body composition). The practice also includes a Clinical Research division and a Precision Preventive Care Program for personalized wellness. All services are coordinated through their in-house team of physicians, physician assistants, physical therapists, and support staff under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Wellness Exams Routine wellness visits focused on monitoring overall health, updating screenings, and supporting long-term well-being for adults of all ages.
• Preventive Care Proactive health assessments and screenings that aim to catch concerns early and support long-term wellness.
• Mammograms Breast imaging services using 2D and 3D tomosynthesis technology for early detection and ongoing health monitoring. Includes AI-powered SecondRead analysis.
• DEXA (Dual-Energy X-ray Absorptiometry) Noninvasive imaging that assesses bone density and body composition with precision, including bone health assessment and body fat percentage measurement.
• Bio-Identical Hormone Replacement Therapy (BHRT) Personalized hormone support using naturally derived, customized hormone formulations to address age-related changes and promote balanced well-being for men and women.
• Botox Nonsurgical botulinum toxin treatment to soften fine lines, smooth wrinkles, and address cosmetic concerns like crow's feet and forehead lines, as well as therapeutic uses for migraines and hyperhidrosis.
• StemWave Therapy Noninvasive therapy using targeted acoustic waves to support natural healing and provide relief for musculoskeletal pain points including joint pain, tendonitis, and chronic back pain.
• Radiology On-site diagnostic imaging services including digital X-rays, mammography, body composition scans, and DEXA scans for evaluating bone fractures, infections, and other conditions.
• Massage Therapy Therapeutic massage services including deep tissue, trigger point, prenatal, sports, lymphatic manipulation, and craniosacral therapy for pain relief, injury recovery, and relaxation.
• Dermatology General skin-care services evaluating and addressing common concerns affecting skin, hair, and nails including acne, eczema, psoriasis, mole checks, biopsies, and wart treatment including cryotherapy.
• Immunizations Routine vaccinations protecting individuals and families from preventable illnesses including flu, COVID-19, Tdap, MMR, hepatitis A and B, varicella, shingles, pneumonia, meningitis, and HPV.
• Diabetes Care Ongoing support for individuals managing Type 1, Type 2, or prediabetes including blood glucose monitoring, A1C assessments, medication management, nutrition counseling, and complication prevention.
• Mental Health Services Compassionate mental health care including evaluations, counseling, therapy sessions, and medication management for anxiety, depression, chronic stress, grief, and behavioral concerns.
• Newborn & Pediatric Care Comprehensive pediatric services from birth through adolescence including well-child visits, immunizations, developmental screenings, sick visits, and the Well Child program for tracking growth and development.
• Physical Therapy Rehabilitative services focused on improving mobility, strength, and function through guided therapeutic exercise, manual therapy, and the AlterG Anti-Gravity treadmill for recovery.
• Men's Health Comprehensive men's healthcare including routine physicals, blood pressure management, hormone evaluation, sexual health, prostate cancer screenings, and testosterone treatments.
• Women's Health Women's healthcare including annual wellness exams, Pap smears, contraceptive counseling, fertility planning, menopause management, and breast health services.
• Same-Day Care Immediate medical attention for sudden illness, minor injuries, and unexpected health concerns including flu, earaches, sprains, UTIs, minor cuts, and X-ray capable care without emergency room wait times.
• Well Child Program Structured pediatric program tracking children's health needs year-round with reminders for appointments and vaccinations from birth through age 17.
• Precision Preventive Care Program Personalized preventive care program focused on weight management, healthy aging, disease risk reduction, and coordinated care with primary care physicians, delivered in partnership with Precision Health Care.
• Family First Clinical Research Clinical research division conducting Phase II-IV trials in family medicine, infectious disease, diabetes, vaccines, heart failure, and gastroenterology under Director of Research Kelsie Kofoed.
• Telehealth Consultations Virtual healthcare consultations allowing patients to receive certain medical services remotely through telehealth appointments.

Named customers8 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• AthelascoreTechnology or IntegrationAthelas provides online billing services with transparency in billing and flexibility to pay online. Patients can make secure payments online through Athelas portal, pay by phone at (657) 900-3785, or walk-in payments at the office.
• Precision Health CarecoreStrategic or Co-development PartnerPrecision Health Care is a preventative care clinic that helps patients in their weight loss journey and living healthier lives through proper diet, helping remove medications that do not metabolize well in individuals' bodies, and monitoring progress during the program. Part of Family First's Preventive Care Program.
• Imagen X-ray SystemscoreTechnology or IntegrationImagen leverages radiologist expertise and artificial intelligence to analyze medical imaging with enhanced accuracy and clinical outcomes. Provides advanced X-ray and imaging analysis for Family First patients.
• Assured ImagingcoreTechnology or IntegrationAssured Imaging provides mammography equipment, on-site technician support, and radiologists for diagnostic interpretation of mammograms. Offers both 2D and 3D mammography (tomosynthesis), with 3D technology finding 41% more invasive cancers and cutting unnecessary callbacks by 40%.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Regional players

• Eastern Idaho Regional Medical Center (EIRMC): The largest hospital system in Idaho Falls where Family First's physicians hold leadership positions and admit patients. Comparable as a regional competitor and partner sharing the same primary care and specialty catchment area in Eastern Idaho.
• Mountain View Hospital: Community hospital and associated physician network serving Idaho Falls and surrounding areas. Competes for primary-care patients and ancillary services in the same regional market as Family First Medical Center.

Direct peers

• ProHealth Physicians: Independent, physician-owned primary-care group in Connecticut serving patients across multiple specialties. Comparable in the independent, physician-governed operating model and broad adult/pediatric primary care scope.
• Atrius Health: Large independent, physician-governed multi-specialty medical group in Massachusetts providing primary care and specialty services under one roof. Comparable to Family First in its independence from hospital systems, multi-specialty structure, and emphasis on coordinated primary care.
• Summit Health: Multi-specialty physician group with primary care, specialty care and ancillary diagnostics across the Northeast. Comparable because it operates an integrated primary-care-plus-specialty model with on-site diagnostic services.

Broad incumbents

• One Medical (Amazon One Medical): Tech-enabled primary-care membership platform offering integrated primary care, telehealth, and on-site services. Comparable to Family First in its emphasis on a one-stop primary-care experience, but at national scale and with significant capital backing.
• VillageMD: Primary-care-focused platform acquired by Walgreens Boots Alliance operating value-based clinics with embedded diagnostics and ancillary services. Comparable to Family First in its comprehensive service offering under one roof, though at substantially greater scale.

Emerging players

• ChenMed: Physician-owned primary-care group focused on seniors with integrated specialty services under one roof. Comparable to Family First's vertically integrated primary-care model, though ChenMed operates at materially greater scale and capital.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/familyfirstif
• LinkedInlinkedin.com/company/family-first-medical-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family First Medical Center