Eye Love
Eye Love is a Columbia, United States-based, doctor-founded consumer health company that sells hypochlorous acid-based eyelid hygiene products, tea tree wipes, eye compresses, and supplements under the Eye Love, Heyedrate, and MediViz brands to consumers and 500+ eye care practitioners via DTC e-commerce, subscription, wholesale, and Amazon.
- Company typePrivate
- Founded2015
- HeadquartersColumbia, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eye Love does
Eye Love is a Columbia, United States-based, privately held consumer health and wellness company founded in 2015 by practicing optometrists Drs. Travis and Jenna Zigler. The company develops and sells doctor-founded eyelid hygiene and dry-eye care products under three registered brand identities — Eye Love, Heyedrate, and MediViz — with its core formulation built around 0.015% pure hypochlorous acid (HOCl) produced from electrolyzed water and sodium chloride, packaged in glass bottles to preserve potency for up to two years. The portfolio centers on a 3-step daily routine (Cleanse, Clean, Soothe) and includes HOCl Lid & Lash Cleansers in 1oz, 2oz, and 4oz formats, a 19-botanical Foaming Tea Tree Face Wash, tea tree eyelid wipes, warm and cooling eye compress masks, an omega-3 supplement, and three targeted routine bundles priced from $79.95 to $99.95.
Eye Love makes money primarily through direct-to-consumer e-commerce on its owned website (eyelovethesun.com), complemented by a subscription plan for the Lid & Lash Cleanser, an Amazon marketplace presence, and a wholesale channel serving 500+ licensed optometrists, ophthalmologists, and eye care clinics across the United States. The company has reached 100,000+ customers, maintains a 100,000+ subscriber email list, holds a 4.6/5 average review rating across 1,285+ verified reviews, and reports that 8,500+ eye care practitioners trust its products. Customers are predominantly individual consumers managing dry eye, blepharitis, meibomian gland dysfunction, demodex mites, or daily eyelid hygiene, plus a secondary segment of eye care practitioners using the products in clinical settings. The firm appears bootstrapped and founder-owned, with Dr. Kimberly Friedman serving as Chief Medical Officer.
Eye Love firmographics
Firmographics- Name
- Eye Love
- Legal name
- Eye Love
- Website
- https://eyelovethesun.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eye Love is a Columbia, United States-based, doctor-founded consumer health company that sells hypochlorous acid-based eyelid hygiene products, tea tree wipes, eye compresses, and supplements under the Eye Love, Heyedrate, and MediViz brands to consumers and 500+ eye care practitioners via DTC e-commerce, subscription, wholesale, and Amazon.
- Ownership category
- akta.pro rank
Eye Love industry classification
Industry- Product category
- Eye Care Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Eye & Lip Skincare (CRABAAAC)
Keywords
Where Eye Love is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Markets served
Eye Love business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue channel through owned e-commerce website (eyelovethesun.com). Customers purchase individual products or bundled routines. Both one-time purchases and subscription plans available. Average order value enhanced by bundle savings (22% off) and free shipping threshold ($50+).
- Wholesale to Eye Care Practitioners: B2B channel selling to licensed optometrists, ophthalmologists, and eye care clinics. Practitioners purchase at wholesale pricing to resell to patients in-office. No monthly minimums or subscription requirements. Trusted by 500+ practitioners nationwide.
- Subscription Plans: Recurring subscription model offering Lid & Lash Cleanser in multiple sizes with automatic delivery. Subscription service guarantees consistent pricing and prevents stockouts for loyal customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lid & Lash Cleanser 1oz - 1-month supply |
| Unit Pricing | Pay-as-you-go | Lid & Lash Cleanser 2oz Glass Bottle |
| Unit Pricing | Pay-as-you-go | Lid & Lash Cleanser 4oz Glass Bottle - 4-month supply |
| Unit Pricing | Pay-as-you-go | Foaming Tea Tree Face Wash |
| Unit Pricing | Pay-as-you-go | MediViz Tea Tree Eyelid Wipes - 30 count |
| Unit Pricing | Pay-as-you-go | MediViz Eye Compress with Comfort Cover |
| Unit Pricing | Pay-as-you-go | Heyedrate Warm Compress Eye Mask |
| Unit Pricing | Pay-as-you-go | MediViz Cooling Eye Mask |
| Unit Pricing | Pay-as-you-go | Heyedrate Omega-3 for Eye Health |
| Unit Pricing | Pay-as-you-go | Clean & Soothe Routine Bundle |
| Unit Pricing | Pay-as-you-go | Seeing Red Routine Bundle |
| Unit Pricing | Pay-as-you-go | Lash & Makeup Deep Cleanse Routine Bundle |
| Subscription | Pay-as-you-go | Wholesale Lid & Lash Cleanser (Practitioner Pricing) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Eye Love product offering
Product offeringCore offering
Eye Love develops, brands, and sells doctor-developed eyelid hygiene and dry-eye care products — primarily hypochlorous acid (HOCl 0.015%) lid and lash cleansers, tea tree foaming face wash, tea tree eyelid wipes, warm and cooling eye compress masks, and omega-3 eye health supplements — packaged as a 3-step daily routine (Cleanse, Clean, Soothe) and sold direct-to-consumer and through eye care practitioner wholesale channels.
Product overview
Eye Love is an eye care company founded by practicing optometrists that offers a unified portfolio of doctor-developed eyelid hygiene products. The portfolio consists of two sub-brands: Heyedrate (HOCl-based cleansers and face washes) and MediViz (eyelid wipes and eye compresses). The core product line centers around the 3-step daily eye care routine system (Cleanse, Clean, Soothe), which includes Lid & Lash HOCl Sprays in multiple sizes, Foaming Tea Tree Face Wash, and Eye Compresses. Additional offerings include omega-3 supplements, cooling masks, and bundled routines tailored for different needs (screen strain, makeup wearers, general hygiene). Products are sold directly to consumers and through a wholesale program for eye care practitioners.
Differentiator
Problem solved
Functional benefit
Brands
- Heyedrate: HOCl-based lid and lash cleanser sprays and foaming tea tree face wash for daily eyelid hygiene. Focuses on hypochlorous acid-based cleansers and facial cleansers.
- MediViz
Products and services
- Heyedrate Lid & Lash Cleanser (4oz GLASS Bottle)
Quantifiable outcome
- 4.6 average star rating from 1,285+ verified reviews
- +2 more outcomes
Companies that use Eye Love
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Eye Love technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Eye Love partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Eye Care Practitioners (Wholesale Program)core500+ licensed optometrists, ophthalmologists, and eye care clinics across the United States participate in Eye Love's wholesale program. Practitioners purchase products at wholesale pricing to offer to patients in clinical settings. No monthly minimums required. Each practitioner receives a dedicated wholesale account manager for support.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Eye Love competitors and assessment
Company assessmentBroad incumbents
- Systane (Alcon): Systane is Alcon's leading dry eye and eye care brand covering drops, gels, and wipes sold in mass retail and pharmacies. Comparable as a broad incumbent in the same end-user dry eye category, but with much wider distribution and OTC positioning.
- TheraTears: TheraTears (Akorn) is a mass-market dry eye brand offering preservative-free drops and lid hygiene products. Comparable as a broader incumbent in dry eye care, though it sells primarily artificial tears rather than HOCl eyelid cleansers.
- Refresh (AbbVie/Allergan): Refresh is a top-selling artificial tear and eye care brand from Allergan/AbbVie, sold in mass retail. Comparable as a broad incumbent addressing the same consumer dry eye patient, though focused on lubricants rather than eyelid hygiene.
Emerging players
- LashLuxury / LASHFOOD: LASHFOOD sells lash and brow care serums and cleansers through beauty retail and DTC. Comparable as an adjacent eye-area beauty brand with overlapping consumer targets (makeup wearers, lash extension users) and similar DTC education-led motion.
Direct peers
- Bruder Healthcare: Bruder sells moist heat eye compresses and eyelid hygiene products through eye care practitioners and DTC. Comparable to Eye Love's MediViz eye compress line and the 3-step 'Soothe' step, targeting the same dry eye/blepharitis patient.
- OCuSOFT: OCuSOFT is a long-established private-label eyelid hygiene brand (Lid Scrub, Tears Again) sold through eye care practitioners and retail. Highly comparable to Eye Love because it serves the same optometrist-recommended eyelid cleanser category with both OTC and professional channels.
- EyePromise: EyePromise sells doctor-recommended eye health supplements (e.g., EZ Tears, AREDS2) through optometrists. Comparable to Eye Love's Heyedrate Omega-3 supplement line and its practitioner wholesale model targeting dry eye patients.
- Cliradex: Cliradex makes tea tree oil-based eyelid wipes and cleansers (Cliradex Light, Cliradex Complete) targeting blepharitis and demodex. Directly comparable as a doctor-positioned, tea tree / botanical-based eyelid hygiene competitor in the same clinical and DTC channels.
- Zocular: Zocular offers ZocuZap and Zocular eyelid cleansers based on okra-infused and tea tree-derived formulas for demodex and dry eye. Comparable as a doctor-channel-focused eyelid hygiene brand competing for the same practitioner recommendation.
Others
- Heyedrate (Eye Love sub-brand competitors): Heyedrate is Eye Love's own HOCl sub-brand; other HOCl-based eyelid spray entrants (e.g., Nature's Tears, Regener-Eyes, and private-label HOCl sprays on Amazon) represent emerging competing SKUs in the same 0.015% hypochlorous acid eyelid cleanser niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eye Love social profiles
Digital presenceEye Love financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eye Love leadership team
Management profileNumber of profiles
Profiles4 records
Eye Love funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eye Love M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eye Love
What does Eye Love do?
Eye Love develops, brands, and sells doctor-developed eyelid hygiene and dry-eye care products — primarily hypochlorous acid (HOCl 0.015%) lid and lash cleansers, tea tree foaming face wash, tea tree eyelid wipes, warm and cooling eye compress masks, and omega-3 eye health supplements — packaged as a 3-step daily routine (Cleanse, Clean, Soothe) and sold direct-to-consumer and through eye care practitioner wholesale channels.
Is Eye Love a public or private company?
Eye Love is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eye Love founded?
Eye Love was founded in 2015. It employs 11 to 50 people.
Where is Eye Love based?
Eye Love is headquartered in Columbia, United States, in the North America region.
How does Eye Love make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale to Eye Care Practitioners and subscription Plans.
Who are Eye Love's main competitors?
Broad incumbents on record are Systane (Alcon), TheraTears and Refresh (AbbVie/Allergan). LashLuxury / LASHFOOD is listed as an emerging player. Direct peers are Bruder Healthcare, OCuSOFT, EyePromise, Cliradex and Zocular. Heyedrate (Eye Love sub-brand competitors) is listed as an others.
Does Eye Love have an API?
No public API is recorded for Eye Love.
What industry is Eye Love in?
Eye Love's product category is Eye Care Products. Its primary akta.pro industry code is CRABAAAC, Eye & Lip Skincare. Its NAICS code is 456120 and its SIC code is 2844.