What Destination Education does

Destination Education Limited is a UK private limited company founded in 2008 and headquartered in London that operates as a boutique education recruitment agency. The company supplies qualified teachers and support staff — including Early Years, Primary, Secondary, FE, SEN teachers, NQTs, teaching assistants, cover supervisors and administrative staff — to schools, nurseries and colleges across London and the Home Counties on a daily supply, long-term, and permanent basis. Its main service lines are teacher recruitment, support staff placement, a dedicated SEND staffing vertical (covering autism, Makaton, PECS, Team Teach, MAPA and epilepsy-trained candidates), and NQT-focused placement with daily supply rates of £130–£140. Supporting features include email job alerts, downloadable CV guides, a recommend-a-friend referral scheme (up to £50 in vouchers), and a video interview registration product launched in 2020 that enables remote onboarding via Skype or FaceTime alongside compliance document verification.

The business is run on a sales-led, consultant-driven go-to-market: each candidate and school client is paired with a named consultant (e.g., Conor, Tilly, Jennifer, Megan Polston) who conducts screening, compliance and matching. The core technology stack is a basic web-based recruitment platform with video interview capability; there is no disclosed API, SDK, mobile app, or AI/ML component. Revenue is generated through transaction fees on placements — billed weekly, with charges calculated from the Agency Worker's hourly rate plus holiday, employer's National Insurance and agency commission. Marketing is conducted through the company website, Facebook, X, LinkedIn, RSS, an email job-alert system, university career fairs (Hertfordshire, Leeds Trinity, West London), and content assets such as CV templates.

The company is privately held with no disclosed external funding, parent company, M&A activity, or public listing. Ethan Wootton is referenced as Managing Director in company Terms of Business. The firm has cumulatively placed over 50,000 teachers since inception and is actively operating with 51–100 employees, though no revenue figures are publicly disclosed.

Name

Destination Education

Legal name

Destination Education Limited

Website

https://destinationeducation.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recruitment Placement Fees: The company operates as an employment business supplying temporary, contract, and permanent teachers and support staff to schools and colleges. Revenue is generated through commission from staffing placements, with charges calculated based on hours worked including the Agency Worker's hourly rate, accrued holiday leave, employer's National Insurance contributions, and agency commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Destination Education is a boutique education recruitment agency that places qualified teachers and support staff into daily supply, long-term, and permanent roles at primary schools, secondary schools, nurseries, colleges, and SEND provisions across London and the Home Counties. Revenue is generated through placement and supply fees charged to schools for the temporary or permanent staffing provided.

Product overview

Destination Education is a boutique education recruitment agency established in 2008, offering a unified portfolio of staffing services. The core offering consists of teacher recruitment and placement services across Early Years, Primary, Secondary, FE, and SEN sectors, complemented by support staff placement including teaching assistants and administrative roles. The portfolio includes specialized SEND staffing with experienced candidates trained in autism, Makaton, PECS, and complex needs support. Supporting services include NQT job placement with competitive pay rates, email-based job alerts, video interview registration for remote onboarding, CV guidance tools, and comprehensive vetting and safeguarding compliance services. The agency operates across London and the Home Counties, providing daily supply, long-term, and permanent placement options.

Differentiator

Problem solved

Functional benefit

Products and services

• Teacher Recruitment Services Recruitment and placement of qualified teachers across Early Years, Primary, Secondary, Further Education, and SEN sectors into daily supply, long-term, and permanent positions at schools, nurseries, and colleges across London and the Home Counties.
• Support Staff Placement Placement services for teaching assistants, learning support assistants, SEN teaching assistants, midday supervisors, cover supervisors, exam invigilators, and administrative staff into educational settings across London and the Home Counties.
• SEND Staffing Services Dedicated provision of teaching and support staff for specialist SEND schools, colleges, and provisions, including candidates experienced with mental health support, challenging behaviours, PMLD, complex needs, and SEND-specific tools and training.
• NQT (Newly Qualified Teacher) Jobs Specialized placement support for Newly Qualified Teachers, offering daily supply and long-term positions with pay rates starting at £130-£140 per day (£650-£800 weekly).
• Vetting and Safeguarding Services Comprehensive candidate vetting for schools covering proof of identity, address verification, right-to-work checks, enhanced DBS clearance, professional references, and qualification verification suitable for schools' Single Central Record.

Quantifiable outcome

• 50,000+ teachers placed

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Aspire People: UK education recruitment firm covering supply, permanent and support staff roles across primary and secondary schools - directly comparable boutique-to-midmarket positioning and customer base.
• Academics: UK education recruitment specialist placing teachers and support staff into primary, secondary and SEN settings - directly comparable in target customers, service lines and boutique specialization ethos.
• EduStaff: UK education recruitment agency placing teachers, TAs and support staff into schools, with strong SEND coverage - directly comparable target market, service portfolio and regulatory/compliance focus.
• Protocol Education: UK-wide education recruitment specialist placing teachers, cover supervisors and support staff across primary, secondary and SEND - directly comparable business model (permanent, long-term and daily supply) and similar boutique-to-midmarket positioning.
• Timeplan Education: UK teacher recruitment specialist focused on daily supply, long-term and permanent placements in primary, secondary and SEND - closely comparable in service lines and SEND specialization.
• Engage Education: UK-focused education recruitment agency supplying teachers and teaching assistants on supply, contract and permanent bases - directly comparable in service mix and candidate/school matching workflow.
• Teaching Personnel: One of the largest UK education recruitment agencies, supplying teachers, support staff and SEND personnel to schools nationwide - directly comparable given overlapping supply teacher, permanent placement, and SEND focus that mirrors Destination Education's core service lines.

Broad incumbents

• Reed Education: Education recruitment arm of Reed, one of the UK's largest generalist recruitment firms - competes with Destination Education for teacher and support staff placements while operating across many other sectors at significantly greater scale.
• Pertemps Education: Education arm of Pertemps, one of the UK's largest recruitment networks - overlaps in teacher and support staffing but operates across many other sectors and geographies at greater scale.
• Hays Education: Education division of Hays plc, a FTSE-listed global recruitment group - overlaps with Destination Education in education staffing but operates across a far broader portfolio and geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/desteducation
• Facebookfacebook.com/destinationeducationuk
• LinkedInuk.linkedin.com/company/destination-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destination Education