Costão do Santinho Resort

What Costão do Santinho Resort does

Costão do Santinho Resort is a privately-held, full-service beachfront all-inclusive resort located on Praia do Santinho in northern Florianópolis, Santa Catarina, Brazil, operating since 1994 under the legal entity Costão do Santinho Turismo e Lazer Ltda. (CNPJ 04.908.757/0001-39). The property spans beach, dunes, and Atlantic Forest reserve, with infrastructure including 11 swimming pools (eight climate-controlled), seven restaurants, five bars, two accommodation zones (Hotel Internacional with beachfront suites and Portuguese Villas in 14 Azorean-inspired buildings), a 3,300-yard nine-hole golf course, a L'Occitane au Brésil–branded SPA, and 9,000 m² of event/convention facilities. The resort delivers more than 65 daily activities spanning family programming, adventure sports, gastronomy workshops, and entertainment shows.

Revenue is generated through five primary streams: nightly all-inclusive stays (per-apartment pricing varying by season and accommodation tier, with 2026 published rates from R$1,683 to R$4,089 per night for two adults), points-based Vacation Club memberships affiliated with RCI enabling exchange at 4,000+ global resorts, premium add-on services (SPA, golf, adventure activities, pet accommodation at R$120-130/day), corporate events and weddings handled by a dedicated sales team, and themed seasonal packages such as Mountain Do trail running. The go-to-market combines direct-to-consumer distribution (official website with Omnibees booking integration, toll-free call center, WhatsApp Business) with selective travel-agency, OTA, and trade-event channels via Resorts Brasil. The customer base is concentrated in Brazilian families seeking multi-night inclusive leisure experiences, with secondary segments in corporate event buyers, Vacation Club members, couples, and pet-owning travelers; the resort claims to have served over 50,000 families across its operating history.

Operationally, the resort holds Carbon Neutral certification, RPPN (Private Natural Heritage Reserve) designation, and LGPD compliance for data protection. It markets a multi-channel presence spanning Facebook, Instagram, TikTok, LinkedIn, a content blog, and a mobile application. No external funding rounds, institutional investors, or public listings have been disclosed; ownership appears to be private/owner-operated with a transition between LTDA and S.A. corporate forms noted in source materials.

Name

Costão do Santinho Resort

Legal name

Costão do Santinho Turismo e Lazer Ltda.

Website

https://costao.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Costão do Santinho Resort is a privately-held beachfront all-inclusive resort in Florianópolis, Brazil, serving Brazilian families, corporate event clients, and Vacation Club members with accommodation, dining, recreation, and event facilities.

Ownership category

akta.pro rank

Product category

Beachfront Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Accommodation and Food Services (72)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beach & Island All-Inclusive Resorts (THAGAKAG)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Beachfront resort hospitality
• All-inclusive vacation packages
• Vacation club timeshare
• Corporate events venues
• Family resort activities

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. All-Inclusive Daily Rates: Core revenue from all-inclusive hotel stays charged per night per apartment. Rates vary by date, accommodation category (International Hotel vs Portuguese Villas), and package type. Includes meals, beverages, entertainment, and access to facilities.
2. Vacation Club Memberships: Points-based timeshare program where members purchase a fixed quantity of points for a set number of years, converting points to vacation weeks at Costão or RCI-affiliated global resorts. Annual membership fees and point recharges generate recurring revenue.
3. Premium Services and Add-ons: Additional revenue from SPA treatments (L'Occitane au Brésil), golf, horseback riding, boat tours, adventure activities (zipline, tree climbing), specialized dining (Rancho do Pescador seafood restaurant), boutique shopping, airport transfers, and pet accommodation fees (R$ 120-130/day).
4. Corporate Events and Weddings: Revenue from hosting corporate events, conferences, incentive trips, and weddings in 9,000 m² of event spaces including Tuguá, Salão Azores, Salão Cascaes, Espaço Arvoredo, Núcleo Tupi-Guarani, and Núcleo Cruzeiro do Sul venues.
5. Specialized Packages: Themed vacation packages including Mountain Do (trail running), Sports Week, Children's Day, Christmas, New Year's Eve, and seasonal promotions that bundle accommodation with exclusive activities and experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Costão do Santinho is a beachfront 5-star all-inclusive resort in Florianópolis, Brazil, that sells multi-night accommodation (Hotel Internacional and Portuguese Villas), all meals across 7 restaurants and 5 bars, beverages, 65+ daily activities, kids' programming, the Costao SPA by L'Occitane au Brésil, the Costao Golf Club, and 9,000 m² of event space. It also operates the Costão Vacation Club, a points-based timeshare membership affiliated with RCI for global resort exchange.

Product overview

Costão do Santinho Resort operates as a unified beachfront all-inclusive resort platform offering multiple accommodation products (Hotel Internacional with luxury suites and Portuguese Villas with Azorean-inspired apartments), extensive dining through 7 restaurants and 5 bars, the Costao SPA by L'Occitane au Brésil wellness center, an RCI-affiliated Vacation Club membership program, and 9,000 m² of event/convention facilities. The resort delivers over 65 daily recreational activities including sports, entertainment shows, kids' programming (Vila Kids), adventure activities (zipline, tree climbing), and an 11-pool aquatic complex. Thematic packages like Mountain Do (trail running) and seasonal holiday packages complement the core resort experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Beachfront All-Inclusive Resort Stay Multi-night all-inclusive stay at the Costão do Santinho property in Florianópolis, covering accommodation, all meals, national beverages, 65+ daily activities, pools, kids' programming, and entertainment for individual consumers and families.
• Hotel Internacional Accommodation Upscale beachfront hotel category with modern suites offering ocean views, direct beach access, exclusive benefits including SPA hydrotherapy circuit, and Rancho do Pescador credits. Targets guests seeking premium resort lodging.
• Villas Portuguesas Accommodation Rustic accommodations inspired by Azorean architecture, distributed across 14 buildings inside the complex, with select units featuring private pools. Targets families and groups wanting apartment-style lodging.
• Costao SPA by L'Occitane au Brésil Full-service spa providing relaxation, aesthetic, and therapeutic treatments using L'Occitane au Brésil products, open to both in-house resort guests and outside visitors. Recognized among Brazil's best spa facilities.
• Costão Vacation Club Membership Points-based timeshare membership where consumers purchase a fixed quantity of points for a set number of years, convertible into vacation weeks at Costão or exchanged for stays at 4,000+ RCI-affiliated resorts across 100+ countries. Designated RCI Gold Crown Resort.
• Event Center and Convention Facilities 9,000 m² of bookable event venues including the Centro Internacional de Eventos, Tuguaí, Salão Azores, Salão Cascaes, Espaço Arvoredo, Núcleo Tupi-Guarani, and Núcleo Cruzeiro do Sul for corporate retreats, conferences, incentive trips, and weddings.
• Gastronomy and Restaurants Seven on-site restaurants (buffet, grill, Japanese, Italian, contemporary, children's, premium seafood) and five bars covering buffet and à la carte dining for resort guests, with included and premium options.
• Family Adventure and Entertainment Programming Over 65 daily activities bundling supervised kids' programming (Vila Kids, Costão Camp), kids' aquapark, sports, shows, gastronomy workshops, adventure sports (zipline, tree climbing, archery, sandboarding), and nightly entertainment for resort guests.
• Mountain Do Package Themed vacation package bundling all-inclusive accommodation at Costão with a Mountain Do race registration (42km, 21km, 9km, or 5km trail distances) using the resort's beach, trail, and dune landscape.
• Costao Golf Club 9-hole golf course spanning 3,300 yards on the resort property, with professional instruction available for all skill levels, accessible to resort guests and outside players.
• Costão Mobile App (iOS/Android) Smartphone application for iOS and Android providing resort guests with access to daily schedules, activities, reservation information, and resort details during their stay.

Quantifiable outcome

• Top 10% of hotels worldwide on TripAdvisor Travelers' Choice Awards 2026
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• RCI (Resort Condominiums International)coreChannel Partner/ Reseller/ DistributorRCI affiliation enables Vacation Club members to exchange their Costão vacation weeks at over 4,000 resorts in 100+ countries worldwide. This strategic partnership expands the value proposition of timeshare ownership beyond the single property, making membership more attractive to prospective buyers.
• Santa & Bella Turismo e ReceptivominorChannel Partner/ Reseller/ DistributorAirport transfer service operator providing transportation between Hercílio Luz International Airport (FLN) and the resort. Operates shuttle service at additional cost, bookable through resort reservations with 72-hour advance notice.
• L'Occitane au BrésilflagshipStrategic or Co-development PartnerSPA branding partnership with premium Brazilian cosmetics brand. The Costao SPA carries the L'Occitane au Brésil brand name, enhancing the spa's perceived luxury and quality positioning. SPA is open to both resort guests and external visitors.
• Resorts BrasilminorGTM or Marketing PartnerIndustry association participation with cooperative marketing at trade events including WTM Latin America 2024. Resorts Brasil operates a collective stand at major travel trade shows, providing Costão visibility among travel professionals and tour operators.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nannai Resort & Spa: Boutique luxury beachfront resort in Muro Alto, Pernambuco. Comparable as a premium Brazilian beach resort with strong leisure, F&B and spa positioning, though smaller scale than Costão.
• Club Med: Global all-inclusive resort operator with properties in Brazil (e.g., Trancoso, Rio das Pedras). Closest international comparable in business model—premium all-inclusive with broad activity programming and family targeting.
• Salinas Maragogi Resort: All-inclusive beach resort in Alagoas operating in a comparable size band and targeting Brazilian families with multi-pool, multi-restaurant, all-inclusive offerings and corporate events. Direct competitor for domestic Brazilian leisure share.
• Transamérica Ilha de Comandatuba: Brazilian all-inclusive beach resort located in Bahia, operated by Transamérica Hotéis. Closely comparable in product (all-inclusive, family-focused, beachfront, large F&B and activity program) and customer base (Brazilian domestic leisure travelers).
• Sandals/Beaches Resorts: Caribbean all-inclusive resort brands specializing in couples (Sandals) and families (Beaches). Closely comparable on all-inclusive, family-focused, activity-rich product and multi-restaurant resort operating model.

Broad incumbents

• Belmond (LVMH): Luxury hospitality group operating iconic resorts (including Hotel das Cataratas in Brazil). Comparable on luxury positioning, heritage and natural-asset settings, though its portfolio skews toward smaller luxury properties rather than large all-inclusive resorts.
• Tivoli Hotels & Resorts: Brazilian-rooted luxury hotel operator (now part of Minor Hotels) running full-service hotels and resorts across Brazil. Overlaps on luxury leisure, F&B, and event venues targeting domestic travelers.
• Iberostar Hotels & Resorts: Global all-inclusive resort operator with presence in Brazil. Comparable in all-inclusive business model and family/leisure targeting, but operates a much broader global portfolio rather than a single specialized property.
• Hyatt Inclusive Collection: Hyatt's umbrella of all-inclusive brands (Secrets, Dreams, Hyatt Ziva/Zilara). Directly comparable on all-inclusive, family/couple targeting, and resort scale; competes for upscale leisure demand though not concentrated in Brazil.

Emerging players

• Karisma Hotels & Resorts: Independent all-inclusive resort group operating in Latin America and the Caribbean. Comparable on upscale all-inclusive leisure offering with multiple F&B and activity venues, though smaller and more fragmented than Costão.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/resortcostao
• LinkedInlinkedin.com/company/costao
• Instagraminstagram.com/costaodosantinho
• TikToktiktok.com/@costaodosantinho

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Costão do Santinho Resort