Mipod

What Mipod does

Mipod (上海九游会网络科技有限公司 / Shanghai J9 Network Technology Co., Ltd.) is a privately held mobile game developer and publisher founded in 2008, headquartered in Shanghai's Hongkou District with a secondary R&D center in Xi'an operated through affiliated entity 西安果乐网络科技有限公司 (Xi'an Guole Network Technology Co., Ltd.). The company develops and distributes casual mobile games across iOS and Android under the J9 sub-brand, with a portfolio spanning puzzle, merge, card, and simulation genres. Documented titles include 数字泡泡连线 (Digital Bubble Connect, 2022), 六角方块拼图 (Hexagon Block Puzzle, 2021), 纸牌接龙 (Solitaire, 2020), 可爱小球 (Fun Ball, 2017), 只爱三国 (Only Love Three Kingdoms, 2016), 疯狂外科医生 (Crazy Surgeon, 2014), 头发沙龙 (Hair Salon, 2014), and 疯狂牙医 (Crazy Dentist, 2013), with a steady launch cadence of one to two new titles per year.

Name

Mipod

Legal name

上海九游会网络科技有限公司

Website

https://mipodusa.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Mipod (上海九游会网络科技有限公司) is a Shanghai-based mobile game developer and publisher founded in 2008, producing casual puzzle, merge, card, and simulation games distributed globally via Google Play, App Store, and Amazon Appstore under a freemium model, with 350M+ cumulative downloads and primary traction in Europe and North America.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Software Publishers (51321)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile Game Stores & Alternative App Stores (MPAFACAD)

Keywords

• Mobile game development
• Casual puzzle games
• Freemium gaming apps
• Card and simulation games
• Mobile game publishing

Headquarters

HQ city

Oshkosh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. In-game purchases (Freemium): Free-to-play mobile games monetized through in-game purchases of virtual items, characters, and premium content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mipod develops, publishes, and operates casual mobile games for iOS and Android, covering puzzle, merge, card, simulation, and arcade genres. Titles such as 数字泡泡连线 (Digital Bubble Connect), 六角方块拼图 (Hexagon Block Puzzle), 纸牌接龙 (Solitaire), 可爱小球 (Fun Ball), 只爱三国 (Only Love Three Kingdoms), 疯狂外科医生 (Crazy Surgeon), 头发沙龙 (Hair Salon), 疯狂牙医 (Crazy Dentist), and Fotolr 照片工坊 are distributed globally via Google Play, Apple App Store, and Amazon Appstore under a freemium model.

Product overview

Mipod (operated by 上海九游会网络科技有限公司/Shanghai J9 Network Technology Co.) is a global mobile game development company founded in 2008 with R&D centers in Shanghai and Xi'an. The company operates primarily as a casual game publisher under the J9 brand, developing and distributing puzzle, merge, card, and simulation games. Product portfolio includes 数字泡泡连线 (merge puzzle), 六角方块拼图 (hexagonal puzzle), 纸牌接龙 (solitaire), 可爱小球 (casual arcade), 只爱三国 (card RPG), 疯狂外科医生 (medical simulation), 头发沙龙 (beauty simulation), and 疯狂牙医 (dental simulation). The company serves the global market with games popular in Europe and America, having achieved over 350 million total downloads and ranking in US game download top 10 multiple times.

Differentiator

Problem solved

Functional benefit

Brands

• J9: Online gaming and entertainment platform brand under 九游会, offering gambling games, esports, comprehensive entertainment, mobile applications and VIP services.

Products and services

• 数字泡泡连线 (Digital Bubble Connect) A merge puzzle game where players slide identical numbers in eight directions to merge bubbles into larger numbers. Features beautiful backgrounds and various bubble materials. Targeted at casual mobile gamers of all ages.
• 六角方块拼图 (Hexagon Block Puzzle) An addictive merge hexagonal block puzzle game designed to provide a relaxing brain exercise experience for casual mobile gamers.
• 纸牌接龙 (Solitaire) Classic solitaire card game designed for casual mobile players seeking a relaxing mental leisure activity.
• 可爱小球 (Fun Ball) Casual puzzle mobile game launched in the US market for casual mobile gamers.
• 只爱三国 (Only Love Three Kingdoms) Three Kingdoms-themed innovative card mobile game for casual mobile gamers interested in Chinese historical themes.
• 疯狂外科医生 (Crazy Surgeon) Medical surgery simulation mobile game targeting casual simulation game players.
• 头发沙龙 (Hair Salon) Hair styling salon simulation casual mobile game for casual simulation players.
• 疯狂牙医 (Crazy Dentist) Dental surgery simulation mobile game targeting casual simulation players.
• Fotolr 照片工坊 (Fotolr Photo Workshop) Photo editing application listed in Mipod's product catalog, aimed at mobile users seeking photo editing functionality.

Quantifiable outcome

• Total cumulative downloads exceeding 350 million
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Think Pangle (汇量科技)minorGTM or Marketing Partner · 1 August 2023九游会 participated in the Think Pangle 2023 Global Developer Conference as an exhibitor/partner. The company was recognized with the 'Most Influential Partner' award, strengthening its brand visibility among overseas developers and partners.
• GooglecoreStrategic or Co-development Partner九游会 is a strategic partner of Google for mobile game distribution and publishing. Google provides app store distribution (Google Play), advertising platforms, and technology infrastructure support for the company's global game publishing operations.
• FacebookcoreStrategic or Co-development Partner九游会 is a strategic partner of Facebook for mobile game distribution and marketing. Facebook provides advertising platforms and social integration capabilities supporting the company's user acquisition and engagement efforts globally.
• AmazoncoreStrategic or Co-development Partner九游会 is a strategic partner of Amazon for mobile game publishing. Amazon provides app store distribution (Amazon Appstore), cloud infrastructure, and potentially advertising platforms supporting the company's global operations.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Outfit7: Slovenia-based casual mobile game developer (Chinese-owned by Tencent), famous for Talking Tom Gold Run. Directly comparable as a globally distributed casual mobile game publisher with a multi-genre portfolio.
• FunPlus: Chinese mobile game developer/publisher focused on global markets, with strategy games like King of Avalon and State of Survival. Comparable as a Chinese studio that has successfully scaled globally across multiple titles.
• Rovio Entertainment: Finnish mobile game developer behind Angry Birds. Comparable as a mobile-first game studio with globally distributed casual IP and multi-genre portfolio.
• Yodo1 Games: Chinese mobile game publisher focused on bringing Chinese-developed games to Western markets. Directly comparable as a China-headquartered publisher with Western distribution focus, leveraging similar strategic platform partnerships.
• Playrix: Russia/Ireland-based casual mobile game developer behind Homescapes and Gardenscapes. Comparable as a casual puzzle game developer with global distribution and significant Western market penetration.
• Voodoo: French hyper-casual mobile game publisher with massive global download volumes. Comparable as a casual mobile game publisher focused on volume-driven Western distribution through app stores.
• iDreamSky: Chinese mobile game publisher specializing in distributing games globally via app stores. Comparable as a China-headquartered mobile publisher with Western market focus and multi-genre strategy.

Broad incumbents

• Tencent Games: Chinese gaming giant and global publisher (PUBG Mobile, Honor of Kings). Comparable as a dominant Chinese mobile game publisher with global distribution, though orders of magnitude larger.
• King: UK/Sweden-based mobile game developer (owned by Activision Blizzard/Microsoft) behind Candy Crush. Comparable as an established mobile casual game operator, though with much greater scale and singular hit-dependence.
• Zynga: US-based (Take-Two-owned) mobile social/casual game publisher. Comparable as a broad mobile casual game publisher with global distribution and multi-genre portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MiPodUSA
• LinkedInlinkedin.com/company/mipod-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mipod