Rallis & Bonilla Orthodontics

What Rallis & Bonilla Orthodontics does

Rallis & Bonilla Orthodontics is a privately held orthodontic practice headquartered in Lincoln, Nebraska, operating three clinic locations (North Star, 84th Street, and Yankee Hill). It serves pediatric, adolescent, and adult patients seeking orthodontic treatment, with a core service mix of traditional braces, Invisalign clear aligners, retainers, Phase 1 interceptive treatment, diagnostic imaging, and Dental Monitoring remote monitoring. The practice markets itself as 'Nebraska's most technologically advanced orthodontic office,' built around a digitally enabled workflow: iTero digital scanning replaces physical impressions, 3D imaging supports diagnosis, and Dental Monitoring enables virtual check-ins between in-office visits scheduled every 4-8 weeks. Treatment plans are personalized, with a typical duration of 12-30 months and an average braces wear time of approximately 22 months.

The business runs a direct-to-consumer model with no third-party distribution; patients self-acquire through a website-driven free consultation funnel, virtual consultation links, and social media (Instagram, Facebook, YouTube). Revenue is generated from patient payments for orthodontic treatment services, supplemented by insurance reimbursements from a broad in-network roster (Aetna, Ameritas, BCBS, Delta Dental, Guardian, Meritain, Metlife, Principal, and United Concordia), and is supported by a payment estimator tool plus interest-free 12/18/24/36-month financing. Diagnostic imaging is offered as a discrete add-on service.

The practice operates as part of the beBright Pediatric Dentistry & Orthodontics shared services organization headquartered in Minnetonka, Minnesota, which provides centralized operational back-office support; clinical ownership rests with the founding orthodontists Dr. Rallis and Dr. Bonilla, along with Dr. Karloff. There are no disclosed funding rounds, acquisitions, IPO plans, or external investors; revenue is not publicly reported. The business is actively operating, with social media activity continuing into 2025.

Name

Rallis & Bonilla Orthodontics

Legal name

Rallis & Bonilla Orthodontics

Website

https://rallisbonilla.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rallis & Bonilla Orthodontics is a private orthodontic practice operating three Lincoln, Nebraska clinics that deliver braces, Invisalign clear aligners, retainers, Phase 1 treatment, dental monitoring, and diagnostic imaging to children, teens, and adults.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Orthodontic Group Practices (HLABAKAC)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Orthodontic Imaging & Treatment Planning Centers (HLABAIAI)

Keywords

• Orthodontic treatment services
• Braces and clear aligners
• Pediatric orthodontic care
• Digital orthodontic imaging
• Remote dental monitoring

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Direct patient payments for orthodontic treatment including braces, clear aligners (Invisalign), retainers, and related services. Treatment costs vary based on complexity and type of appliance used.
2. Insurance Reimbursement: The practice accepts insurance payments from multiple in-network providers (Aetna, Ameritas, BCBS, Delta Dental, Guardian, Meritain, Metlife, Principal, United Concordia) and handles billing directly.
3. Diagnostic Imaging: Revenue from diagnostic imaging services including digital X-rays used for treatment planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rallis & Bonilla Orthodontics is a private orthodontic practice that provides in-person orthodontic treatment services including traditional and modern braces, Invisalign clear aligners, retainers, and Phase 1 (early/interceptive) treatment for children, supplemented by diagnostic digital X-rays/3D imaging and Dental Monitoring remote oversight. All treatment is delivered through three physical offices in Lincoln, Nebraska, serving children, teens, and adults.

Product overview

Rallis & Bonilla Orthodontics is a dental/orthodontic practice offering a unified suite of orthodontic treatment services. The core offerings include traditional Braces, Clear Aligners (Invisalign), and Retainers for patients of all ages. They provide Phase 1 Orthodontic Treatment for early intervention in children as young as seven. The practice also offers add-on diagnostic services including Dental Monitoring (remote patient tracking technology) and Diagnostic Imaging (digital X-rays and 3D imaging). The practice positions itself as Nebraska's most technologically advanced orthodontic office, combining personalized treatment plans with advanced technology to minimize treatment time and maximize comfort.

Differentiator

Problem solved

Functional benefit

Products and services

• Braces Traditional and modern braces options for straightening and aligning teeth, including metal and ceramic variations, for children, teens, and adults.
• Clear Aligners Clear, removable aligners (Invisalign) for discreet and comfortable orthodontic treatment suitable for teens and adults, planned using iTero digital scanning.
• Retainers Custom devices to maintain teeth alignment post-orthodontic treatment, including permanent and removable options for patients completing orthodontic care.
• Phase 1 Orthodontic Treatment Interceptive (early or Phase I) orthodontic treatment for children as young as seven to address developmental orthodontic issues such as crowding, spacing, and bite problems.
• Dental Monitoring Remote monitoring and virtual visits using Dental Monitoring technology that enables convenient dental oversight and progress tracking between office visits for active orthodontic patients.
• Diagnostic Imaging High-resolution digital X-rays and 3D imaging for accurate diagnosis and treatment planning across orthodontic cases, with reduced radiation compared to traditional X-rays.

Quantifiable outcome

• Treatment time typically ranges from 12 to 30 months; average braces wear is approximately 22 months
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pacific Dental Services: Large dental support organization supporting hundreds of owner-dentist practices nationwide, many offering orthodontics alongside general dentistry. Comparable to Rallis & Bonilla in DSO-style operating infrastructure and insurance-heavy patient mix.
• Aspen Dental: Large, multi-state dental support organization offering general dentistry alongside orthodontic services. Comparable to Rallis & Bonilla in delivery model (multi-office, insurance-driven, DSO-managed) but far broader in scope and not orthodontic-specialized.
• MB2 Dental Solutions: Dental-focused DSO aggregating independent dental and orthodontic practices under shared services. Directly analogous operating model (affiliated practice, shared back-office, multi-location growth) though larger and orthodontics is one of many specialties.
• Western Dental & Orthodontics: Multi-state dental and orthodontic DSO with a heavy orthodontic service line, especially under Medicaid and commercial insurance. Comparable to Rallis & Bonilla in multi-office orthodontic delivery and insurance participation, though serving a different patient demographic.
• Mortenson Dental Partners: Regional dental support organization operating affiliated multi-specialty dental and orthodontic offices in the Midwest. Highly comparable to Rallis & Bonilla in geographic operating region (Midwest U.S.) and multi-office outpatient orthodontic delivery model.
• Heartland Dental: Largest U.S. dental support organization providing non-clinical support to affiliated dental offices. Operates a multi-site, insurance-accepting outpatient model comparable to Rallis & Bonilla's structure, although orthodontic care is only one of many service lines.

Direct peers

• Smile Doctors: Smile Doctors is the largest orthodontic-focused DSO in the U.S., affiliating with hundreds of orthodontic practices. Directly comparable to Rallis & Bonilla as a multi-location orthodontic practice operating under a shared-services/DSO model offering braces, clear aligners, and retainers.
• Imagen Dental Partners: Specialty-focused DSO supporting orthodontic and endodontic practices with shared services. Highly comparable to Rallis & Bonilla's beBright affiliation structure and orthodontic service mix.
• SmileSource: Orthodontic-focused practice network/affiliation group providing independent orthodontists with group purchasing, marketing, and operational support. The closest pure-orthodontic peer to Rallis & Bonilla's model of an independent orthodontic practice operating under a larger shared-services umbrella.
• Great Expressions Dental Centers: Multi-location dental/orthodontic group practice operator with in-house orthodontics across multiple states. Operates a multi-office outpatient orthodontic model with insurance participation and treatment-plan-based pricing, structurally analogous to Rallis & Bonilla at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZtiwXgXJQ5rM1c9o5gc99A
• Facebookfacebook.com/rallisbonillaortho
• Instagraminstagram.com/rallisbonillaortho
• LinkedInlinkedin.com/company/rallis-bonilla-braces-invisalign

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rallis & Bonilla Orthodontics