Butler Collision Center

Name

Butler Collision Center

Legal name

Butler Collision Center

Website

https://butlercollisioncenter.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Automotive Collision Repair

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

akta.pro secondary industries

Frame & Structural Straightening (Unibody/Chassis) (TLAKAEAE), Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG), Body Shop Mechanical & Suspension Repair (Post-Collision) (TLAKAEAH)

Keywords

• Auto body repair
• Collision repair services
• Automotive paint service
• Vehicle electrical repair
• Bumper repair services

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Collision Repair Services: Professional collision repair services including body work, structural repairs, electrical work, and paint services. Revenue generated through direct customer payments and insurance claim processing. Uses OEM parts preference with option to use aftermarket parts based on customer preference or insurance coverage.
2. Butler Express Rapid Repair: Expedited repair service with tiered pricing based on repair complexity and turnaround time (1, 2, or 3 business days). Provides rental car guarantee if repair exceeds allotted time.
3. Parts Replacement: Revenue from OEM and aftermarket parts sales for vehicle repairs, billed as part of overall repair cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Butler Collision Center operates an automotive collision repair center in Macon, Georgia. It provides vehicle collision repair, body and interior repair, electrical equipment repair, paint services, bumper and cosmetic repair, and rapid minor-damage repairs, with payment through direct customers and insurance claim processing.

Product overview

Butler Collision Center is a certified auto body shop providing collision repair services in Macon, GA. The core offering centers on collision repair services including body work, paint service, electrical equipment repair, and bumper repair. The portfolio includes manufacturer-certified repair programs for BMW, Toyota, Lexus, Nissan, Chevrolet, and Ford vehicles, each offered as a branded sub-service. The Butler Express Repair Program provides expedited service for minor damage with guaranteed turnaround times. A Limited Lifetime Guarantee accompanies all repairs. The company operates from a single location with state-of-the-art equipment including two gas-fired downdraft paint booths and frame repair technology.

Differentiator

Problem solved

Functional benefit

Brands

• Butler Express Repair Program: A premier service that repairs and returns vehicles with minor collision damage on a 1, 2, or 3 business day process.

Products and services

• Collision Repair Services
• Body & Interior Repair
• Paint Service
• Butler Express Repair Program
• Electrical Equipment Repair
• Bumper Repair & Replacement
• Detail & Cosmetic Repair

Quantifiable outcome

• 97.3% customer satisfaction rating
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• GEICOcoreChannel Partner/ Reseller/ DistributorGEICO is a major insurance company that recommends Butler Collision Center to its policyholders for collision repair services. GEICO explicitly states 'You can choose any repair shop for your repair work,' supporting customer freedom to use Butler.
• State FarmcoreChannel Partner/ Reseller/ DistributorState Farm insurance company works with Butler Collision Center for vehicle repairs. State Farm policy states 'You are always free to choose the repair facilities that you prefer,' indicating their support for customer choice of repair shop.
• Nationwide Mutual InsurancecoreChannel Partner/ Reseller/ DistributorNationwide insurance company allows customers to take their vehicles to Butler Collision Center, stating '(Our customers) may take their vehicles to the shop of their choice.'
• ProgressivecoreChannel Partner/ Reseller/ DistributorProgressive insurance company works with Butler Collision Center for collision repair services. Progressive states 'You can select your own repair shop,' supporting customer use of Butler.
• BMWflagshipChannel Partner/ Reseller/ DistributorButler Collision Center is a BMW Certified Collision Center, trained and authorized to perform collision repairs on BMW vehicles using BMW-specific methods and standards. Technicians receive manufacturer training for BMW repair.
• ToyotaflagshipChannel Partner/ Reseller/ DistributorButler Collision Center is a Toyota Certified Collision Center, authorized to perform factory-certified repairs on Toyota vehicles with access to genuine Toyota parts and repair specifications.
• LexusflagshipChannel Partner/ Reseller/ DistributorButler Collision Center is a Lexus Certified Collision Center, trained and authorized to perform collision repairs on Lexus vehicles meeting manufacturer standards and specifications.
• NissancoreChannel Partner/ Reseller/ DistributorButler Collision Center is a Nissan Certified Collision Center, authorized to perform collision repairs on Nissan vehicles meeting factory standards.
• FordcoreChannel Partner/ Reseller/ DistributorButler Collision Center is a Ford Certified Collision Center, including Ford Aluminum Trucks Certified Repair specialization. Authorized to perform factory-certified Ford collision repairs.
• ChevroletcoreChannel Partner/ Reseller/ DistributorButler Collision Center is a Chevrolet Certified Collision Center, authorized to perform collision repairs on Chevrolet vehicles meeting GM factory standards.
• I-CarcoreTechnology or IntegrationI-CAR is an inter-industry conference on auto collision repair. Butler Collision Center technicians are I-Car certified, demonstrating ongoing training and commitment to industry best practices in collision repair.
• ASEcoreTechnology or IntegrationASE (National Institute for Automotive Service Excellence) certification for automotive technicians. Butler Collision Center is ASE Certified, demonstrating technician competence across multiple automotive service areas.
• Enterprise Rent-A-CarminorChannel Partner/ Reseller/ DistributorEnterprise Rent-A-Car is partnered with Butler Collision Center for the Butler Express Repair Program. If a qualified repair exceeds the allotted time, Enterprise provides rental car coverage as part of the repair guarantee.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Maaco: Franchised paint and auto body chain focused on refinishing and collision repair. Comparable on the paint-service offering and insurance-channel dynamics, though more franchise-driven and standardized than Butler's independent certified model.
• Caliber Collision: Largest US collision repair chain with thousands of I-CAR Gold Class and OEM-certified centers. Directly competes with Butler on certified collision repair, paint, and insurance-claim work; relevant because Butler operates the same business model at single-shop scale.
• Service King Collision: National collision repair chain with certified collision centers, paint booths, and insurance-DRP partnerships. Closely comparable to Butler in services offered (body, paint, structural, frame) and target customer.
• Fix Auto USA: Franchised collision repair network focused on DRP relationships with major insurers and OEM-certified repair standards. Operationally comparable to Butler on certified collision, paint, and insurance-channel go-to-market.
• Classic Collision: Regional-to-national collision repair chain operating OEM- and I-CAR-certified shops across multiple states with a similar warranty and insurance-referral positioning. Comparable competitor for any expansion or roll-up thesis in the Southeast.
• Crash Champions: Multi-state collision repair operator with OEM-certified locations (including BMW, Toyota, Lexus, Nissan, Ford, GM). Competes head-to-head on the same certified-collision, limited-lifetime-warranty value proposition Butler offers.
• Gerber Collision & Glass: Operated as the US arm of Boyd Group, Gerber is a national I-CAR and OEM-certified collision repair chain. Directly comparable services and insurance relationships, with the same warranty-led positioning.
• Abra Auto Body & Glass: Multi-state collision repair chain acquired by Crash Champions; offers body, paint, frame, and glass repair with insurance DRP programs. Direct peer in scale, services, and insurance-channel model.
• CARSTAR Auto Body Repair Experts: Franchised collision repair network offering body, paint, and frame services through independently owned and operated shops. Relevant peer because it competes in the same local markets on insurance-claim repair with similar OEM-certified positioning.

Broad incumbents

• Honest-1 Auto Care: Although primarily a general auto repair franchise, Honest-1 overlaps with Butler on light-duty maintenance and minor cosmetic/electrical repair, and competes for the same local consumer mindshare in Georgia markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butler Collision Center