Autohaus
Autohaus is an authorized Honda dealership founded in 2000 in Brasília's Lago Sul district, selling the full Brazilian Honda vehicle lineup (sedans, hatchbacks, SUVs, hybrids, performance models), along with genuine parts, after-sales service, and Honda Consórcio and Banco Honda financing for individual consumers and corporate fleet, taxi, PCD, rural, and diplomatic buyer segments.
- Company typePrivate
- Founded2000
- HeadquartersBrasilândia, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Autohaus does
Autohaus operates a single authorized Honda vehicle dealership under the trade name "Honda Autohaus," located adjacent to Brasília's Juscelino Kubitschek International Airport in the Lago Sul district of Brasília, Distrito Federal, Brazil. Founded in 2000 and occupying a 10,150 m² facility, the business sells the full Brazilian Honda model range — subcompact crossovers (WR-V, HR-V), a compact SUV (ZR-V), compact sedan/hatchback (New City Sedan and Hatchback), mid-size sedan (Accord), performance variants (Civic Type R), and the e:HEV hybrid powertrain lineup (Civic Híbrido, Accord Híbrido, CR-V Advanced Hybrid) — alongside certified pre-owned vehicles and aftermarket parts/accessories.
Revenue is generated across five streams: one-time new and pre-owned vehicle sales, after-sales maintenance and repair labor, hardware sales of genuine Honda parts and accessories, recurring Consórcio Nacional Honda financing installments, and transactional direct-sales programs. Pricing is quote-based across the consumer-facing retail channel; the direct-sales program (Vendas Diretas Honda) layers IPI/ICMS tax exemptions for taxi drivers, partial exemptions under the PCD (Conduz) regime, special conditions for rural producers and diplomatic bodies, and volume discounts for corporate fleets of 30+ vehicles. Captive financing is delivered through Banco Honda and insurance through GHB Corretora de Seguros.
The go-to-market is direct-to-consumer, anchored in a single physical showroom footprint in Brasília's affluent Lago Sul catchment, supplemented by the dealership website (autohaus.com.br), online service-bay scheduling via Honda's digital appointment platform, and WhatsApp-driven lead capture. Customer segmentation is described as "horizontal," with individual consumers (Pessoa Física) as the primary segment and corporate fleets, taxi drivers, PCD buyers, rural producers, and diplomatic bodies as secondary channels. Headcount sits in the 11-50 range; revenue, ownership structure, and management are not publicly disclosed.
Autohaus firmographics
Firmographics- Name
- Autohaus
- Legal name
- Autohaus
- Website
- https://autohaus.com.br
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Autohaus is an authorized Honda dealership founded in 2000 in Brasília's Lago Sul district, selling the full Brazilian Honda vehicle lineup (sedans, hatchbacks, SUVs, hybrids, performance models), along with genuine parts, after-sales service, and Honda Consórcio and Banco Honda financing for individual consumers and corporate fleet, taxi, PCD, rural, and diplomatic buyer segments.
- Ownership category
- akta.pro rank
Where Autohaus is headquartered
LocationHeadquarters
- HQ city
- Brasilândia
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Autohaus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Inventory and Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sales of new Honda vehicles including sedans, hatchbacks, SUVs, and hybrid models. Revenue generated from vehicle transactions with customers including individual buyers, fleet operators, and special segments (taxi drivers, PCD, rural producers).
- After-Sales Services: Maintenance, repairs, recall services, and periodic vehicle inspections. Revenue from workshop services and labor charges.
- Genuine Parts and Accessories: Sales of genuine Honda replacement parts and accessories for vehicle maintenance and personalization.
- Honda Consortium (Consórcio): Honda-backed vehicle financing consortium enabling customers to acquire vehicles through monthly installments with chance-based or bid-based allocation.
- Direct Sales Programs: Special sales programs for taxi drivers (with IPI and ICMS tax exemptions), people with disabilities (PCD), rural producers, corporate fleets (CNPJ), and diplomatic bodies with preferential pricing and tax benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail vehicle sales requiring customer inquiry for pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Autohaus product offering
Product offeringCore offering
Autohaus is an authorized Honda dealership that sells new Honda vehicles, certified pre-owned vehicles, and genuine Honda parts and accessories. The dealership provides after-sales services including scheduled maintenance, repairs, recall services, and periodic inspections at a fully equipped workshop. It also facilitates Honda Consórcio vehicle financing and offers direct sales programs with tax exemptions for specific buyer segments such as taxi drivers, people with disabilities (PCD), rural producers, corporate fleets, and diplomatic bodies.
Product overview
Autohaus is a Honda automobile dealership located in Brasília, Brazil, representing Honda as an authorized dealer since 2000. The product portfolio consists of Honda's complete Brazilian vehicle lineup across multiple segments: subcompact SUVs (WR-V, New HR-V), compact SUV (ZR-V), compact sedan (New City), compact hatchback (New City Hatchback), mid-size sedan (Accord), performance sedan (Civic Type R), hybrid sedans (Civic Híbrido, Accord Híbrido), and hybrid SUV (CR-V Advanced Hybrid). The dealership also provides supplementary services including Honda Consórcio financing, Vendas Diretas corporate/fleet/PCD direct sales programs, genuine parts and accessories sales, and maintenance/repair services.
Differentiator
Problem solved
Functional benefit
Companies that use Autohaus
Customer profileSegments6 records
Ideal customer profiles6 records
Autohaus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Autohaus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HondacoreHonda Autohaus is an authorized Honda dealership representing Honda, one of the world's largest automobile manufacturers known for its commitment to technology, product quality, and environmental responsibility. The dealership has operated since 2000 selling Honda vehicles and providing after-sales services.
- Consórcio Nacional HondacoreHonda consortium financing program offered through the dealership, enabling customers to systematically save and eventually acquire a Honda vehicle through monthly installments with chance-based or bid-based allocation.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Autohaus competitors and assessment
Company assessmentOthers
- Webmotors: Brazil's leading online automotive marketplace connecting buyers and sellers across new and used vehicles. Comparable as an ecosystem participant influencing how Brazilian consumers research and acquire vehicles, including those served by Autohaus.
- DF Veículos: Brazilian used-car retailer that operates the seminovos.dfveiculos.com.br platform used by Autohaus for its certified pre-owned inventory. Comparable as an adjacent channel partner operating in the same Brasília used-vehicle market.
Broad incumbents
- Localiza: Largest car rental company in Latin America with a fleet-purchasing operation that interacts with dealer networks like Autohaus. Comparable as a large-scale Brazilian automotive distribution player with overlapping fleet-supply dynamics.
- Grupo Caoa: One of the largest automotive dealer groups in Brazil, representing Hyundai, Kia, Chery, and Ford in multiple states. Comparable as a multi-brand authorized dealer group with similar showroom-service-parts-financing model at greater scale.
- Movida: Major Brazilian vehicle rental and fleet management company that purchases vehicles through authorized dealer channels. Comparable as a downstream fleet buyer operating in the same Brazilian automotive ecosystem as Autohaus.
- Grupo Saga: Brazilian multi-brand automotive dealer group with Volkswagen, Volvo, and other franchises across multiple regions. Comparable as an authorized multi-brand dealer group operating the same retail-sales-plus-after-sales-plus-financing model at greater geographic scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Autohaus social profiles
Digital presenceAutohaus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autohaus leadership team
Management profileNumber of profiles
Autohaus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autohaus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autohaus
What does Autohaus do?
Autohaus is an authorized Honda dealership that sells new Honda vehicles, certified pre-owned vehicles, and genuine Honda parts and accessories. The dealership provides after-sales services including scheduled maintenance, repairs, recall services, and periodic inspections at a fully equipped workshop. It also facilitates Honda Consórcio vehicle financing and offers direct sales programs with tax exemptions for specific buyer segments such as taxi drivers, people with disabilities (PCD), rural producers, corporate fleets, and diplomatic bodies.
Is Autohaus a public or private company?
Autohaus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Autohaus founded?
Autohaus was founded in 2000. It employs 11 to 50 people.
Where is Autohaus based?
Autohaus is headquartered in Brasilândia, Brazil, in the Latin America region.
How does Autohaus make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are after-Sales Services, genuine Parts and Accessories, honda Consortium (Consórcio) and direct Sales Programs.
Who are Autohaus's main competitors?
Others on record are Webmotors and DF Veículos. Broad incumbents are Localiza, Grupo Caoa, Movida and Grupo Saga.
Does Autohaus have an API?
No public API is recorded for Autohaus.