MOVIDA LOCACAO DE VEICULOS S.A.

What MOVIDA LOCACAO DE VEICULOS S.A. does

MOVIDA LOCACAO DE VEICULOS S.A. is a Brazilian car rental and fleet management operator, listed on B3 under ticker MOVI3 in the Novo Mercado segment and controlled by SIMPAR S.A. (60.90% of shares). The company runs two core lines: RAC (Rent-a-Car), a short-term rental business targeting individual consumers, tourists, and business travelers via 266 service points including 50 airport locations; and GTF (Gestão e Terceirização de Frotas), a long-term corporate fleet outsourcing line averaging 30-month contracts. As of March 2026, Movida operated a fleet of approximately 267,000 vehicles, distributed nationwide across all 26 Brazilian states and the Federal District, with a 12-month fleet demobilization cycle that feeds a third retail line, Movida Seminovos, which sells used vehicles through 122 dedicated points of sale.

Name

MOVIDA LOCACAO DE VEICULOS S.A.

Legal name

MOVIDA LOCACAO DE VEICULOS S.A.

Website

https://ri.movida.com.br

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MOVIDA LOCACAO DE VEICULOS S.A. is a Brazilian car rental and corporate fleet outsourcing operator, listed on B3 (MOVI3) and controlled by SIMPAR S.A. It runs 267,000 vehicles across 266 RAC service points and 122 Movida Seminovos used-car outlets nationwide, serving individual consumers, tourists, and corporate fleet clients.

Ownership category

akta.pro rank

Product category

Vehicle Rental and Fleet Management Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate & Government Contract Car Rental (THADAAAJ)

akta.pro secondary industries

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Vehicle rental services
• Fleet management outsourcing
• Used car sales
• Corporate fleet leasing
• Car rental network

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Car Rental (RAC): Rent-a-car services providing vehicles for short-term use to individual and corporate customers, with pricing based on daily rates and vehicle type. Fleet is renewed every 12 months.
2. Fleet Management and Outsourcing (GTF): Long-term fleet outsourcing contracts with corporate clients, averaging 30 months in duration. Responsible for 19% of net service revenue and sale of used assets as of 2021.
3. Used Car Sales (Movida Seminovos): Sale of demobilized rental fleet vehicles through own retail network under the Movida Seminovos brand, selling vehicles 12 months after acquisition. Includes multiple makes and models across 122 sales points.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Movida is a Brazilian car rental and fleet management company operating through two core segments: RAC (Rent-a-Car) which provides short-term vehicle rentals to individual consumers and businesses, and GTF (Fleet Management and Outsourcing) which delivers long-term vehicle fleet outsourcing to corporate clients under contracts averaging 30 months. The company also operates Movida Seminovos, a used car sales channel that sells demobilized rental fleet vehicles aged approximately 12 months through 122 sales points across Brazil.

Product overview

Movida operates as a car rental and fleet management company with two core business segments: RAC (Rent-a-Car) for short-term vehicle rentals and GTF (Fleet Management and Outsourcing) for long-term corporate fleet contracts. The company renews its operational fleet every 12 months and sells used vehicles through its Movida Seminovos sub-brand. As of March 2026, Movida manages a fleet of 267,000 cars across 266 RAC service points and 122 used car sales locations nationwide.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Customer default rate maintained at 1.1% as of March 2022
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Automakers (FCA, Volkswagen, Fiat, Hyundai, Jeep)coreStrategic or Co-development PartnerStrategic supplier partnerships with major automakers who together represent over 76% of Brazilian domestic vehicle sales. These relationships enable favorable procurement terms, fleet financing support, and access to vehicles at competitive prices. SIMPAR Group maintains strong and long-term relationships with all Brazilian automakers.

Scale indicators12 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Hertz Global Holdings: Global car rental incumbent with Brazilian operations. Comparable core RAC offering and airport-driven distribution model, though at much broader geographic and fleet scale than Movida.
• Fox Rent A Car: Value-segment international car rental brand with presence in the Americas and Europe. Comparable in airport-channel RAC operations and short-term rental model, though with a less developed corporate/fleet outsourcing business than Movida.
• Budget Rent a Car: Global value-positioned car rental brand operated under the Avis Budget Group umbrella. Comparable RAC offering at airport and off-airport locations with similar corporate/consumer mix, though primarily in North America and Europe.
• Europcar Mobility Group: Major European car rental and mobility platform with multi-country RAC operations. Comparable core short-term rental business model and airport-channel exposure, though focused on European geographies.
• Sixt SE: European-headquartered car rental and leasing incumbent with growing international presence. Comparable in premium RAC positioning and corporate fleet services, though at much larger international scale.
• Avis Budget Group: Global car rental brand with operations across the Americas, Europe and Australasia. Comparable airport RAC franchise and corporate accounts business, though operating at global rather than domestic scale.
• Enterprise Holdings: World's largest car rental company by fleet and revenue, with deep corporate RAC and fleet management offerings. Comparable in long-term fleet outsourcing to corporates but with a globally diversified footprint versus Movida's Brazil-only base.

Others

• Vamos Locação: Brazilian heavy vehicle and equipment leasing company controlled by SIMPAR Group (Movida's parent). Comparable fleet-leasing and asset-management operating model, and shares Movida's SIMPAR procurement backbone, but serves trucks/equipment rather than passenger cars.

Direct peers

• Unidas: Brazilian car rental and fleet outsourcing company; previously a direct competitor to Movida in the RAC and GTF segments. Highly comparable in customer base (corporate + consumer), airport presence, and long-term fleet outsourcing model.
• Localiza: Brazil's largest car rental company operating both short-term RAC and long-term fleet management (RENT3 on B3). Most directly comparable peer to Movida by geography, customer segments (individual + corporate) and product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/movida-locacao-de-veiculos-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOVIDA LOCACAO DE VEICULOS S.A.