Sensatia Botanicals

What Sensatia Botanicals does

Sensatia Botanicals, operating as PT Sensatia Botanicals, is an Indonesia-focused natural personal care brand founded in 2000 that manufactures and sells botanical-based skincare, haircare, body care, mother & baby, and lifestyle products. Its underlying technology is formulation-based: proprietary blends of plant-derived ingredients including aloe vera, hibiscus, papaya, horsetail, coffee, ginseng, tea tree oil, sandalwood, and various essential oils, combined with imported inputs such as Moroccan argan oil. Products are formulated without parabens, phthalates, sulfates, silicones, and palm oil, and carry halal, cruelty-free, vegan-friendly, reef-safe, and pregnancy/breastfeed-safe certifications.

The business operates a direct-to-consumer model across two channels: a proprietary e-commerce storefront (sensatia.com, bilingual English/Indonesian with free shipping above $100) and a network of 11 owned retail stores spanning major Indonesian metros and tourist destinations including Jakarta, Bodetabek, Bali, Bandung, Surabaya, Medan, Makassar, Semarang, Palembang, Lombok, and Nusa Tenggara. Pricing is unit-based, ranging from roughly $8 for natural soaps and kids' toothpaste to $38 for premium hair masks, with bundled travel sets and an emerging refill-pouch line addressing sustainability and repeat purchase. The customer base is a long-tail of health-conscious Indonesian consumers seeking natural, halal-certified personal care, with secondary segments in haircare (hair loss, scalp concerns) and mother & baby. Marketing is executed through owned channels: an Indonesian-language blog, an email newsletter, and organic social media across Facebook, Instagram, Pinterest, and Twitter, with no disclosed paid acquisition, partnerships, or wholesale distribution.

Name

Sensatia Botanicals

Legal name

PT Sensatia Botanicals

Website

https://sensatia.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Sensatia Botanicals is an Indonesia-focused natural personal care brand that formulates and sells botanical-based skincare, haircare, body care, and mother & baby products directly to consumers through its e-commerce site and 11 owned retail stores across major Indonesian cities.

Ownership category

akta.pro rank

Product category

Natural Skincare and Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

akta.pro secondary industries

Baby Skincare (Lotions, Creams, Oils) (CRABAJAB), Sensitive Skin & Barrier Repair (CRABAAAG), Deodorants & Antiperspirants (CRADANAA)

Keywords

• Natural skincare products
• Botanical haircare products
• Halal certified cosmetics
• Personal care retail
• Direct-to-consumer beauty

Headquarters

HQ city

Lewiston

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Sensatia generates revenue through direct sales of skincare, haircare, body care, and lifestyle products via its e-commerce website and physical retail stores across Indonesia. The business operates on a one-time purchase model with no subscription offering publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sensatia Botanicals manufactures and sells natural, botanical-based personal care products including skincare, haircare, body care, mother & baby care, men's grooming, and lifestyle items. The product portfolio spans facial cleansers, toners, moisturizers, serums, masks, shampoos, conditioners, hair masks, hair treatments, hair oils, scalp scrubs, natural soaps, body washes, body lotions, deodorants, stretch mark cream, kids toothpaste, shaving foam, essential oils, travel sets, and lip balms. Products are sold directly to Indonesian consumers through the company's e-commerce website and a network of 11 retail showrooms across major cities in Indonesia.

Product overview

Sensatia Botanicals is an Indonesian natural cosmetics and skincare brand that offers a comprehensive portfolio of botanical-based personal care products. The product range spans multiple categories including Face (skincare with toners, moisturizers, cleansers, serums, masks, and ampoules), Body (body washes, body lotions), Bath (natural soaps, bath salts), Hair (shampoos, conditioners, hair masks, hair tonics, hair oils, hair treatments, scalp scrubs), Mother & Baby (maternity care, kids care), and Lifestyle (essential oils, travel sets). Key product lines include the Balancing collection (for oily/acne-prone skin), Calming collection (for sensitive scalp), Cica & Mugwort line, Coffee & Ginseng fortifying hair series, Hibiscus & Papaya exfoliating range, Horsetail & Rice Protein soothing products, and Invigorating and Nurturing collections. The brand emphasizes natural ingredients, halal certification, and eco-friendly packaging with refill options. Products are sold through the company's e-commerce platform and physical store locations across Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Sensatia: Main brand identity for botanical skincare and haircare products.

Products and services

• Cica & Mugwort Facial Cleanser A gentle facial cleanser with cica and mugwort that removes impurities while soothing the skin; targets consumers with sensitive or reactive skin.
• Original Soapless Facial Cleanser A soap-free facial cleanser that gently cleanses without stripping natural oils from the skin; designed for daily facial cleansing routines.
• Cica & Mugwort Essence Toner A facial toner with cica and mugwort extracts that soothes and hydrates skin as part of daily skincare routines.
• Cica & Mugwort Facial Moisturizer A facial moisturizer enriched with cica and mugwort for soothing and hydrating dry or sensitive skin.
• Cica & Mugwort Gel Mask A gel-based facial mask infused with cica and mugwort for calming and refreshing the skin.
• Wild Honey Day Barrier Cream A day cream with wild honey that creates a protective barrier while moisturizing skin.
• Unscented Sensitive Facial C-Serum An unscented vitamin C serum designed for sensitive skin to brighten and protect.
• Sandalwood Dream Facial C-Serum A vitamin C serum with sandalwood for brightening and nourishing the skin.
• Brightening Cucumber Facial Ampoule A brightening facial ampoule with cucumber extract to illuminate and refresh skin.
• Seastem Marine Essence A facial essence with marine ingredients to hydrate and nourish the skin.
• Tea Tree & Lemon Skincare Travel Kit A skincare bundle designed for travel featuring tea tree and lemon ingredients for cleansing and balancing skin.
• Coffee & Ginseng Fortifying Shampoo A fortifying shampoo with Indonesian coffee and ginseng that stimulates hair growth and strengthens hair strands.
• Balancing Shampoo A balancing shampoo with tea tree and ginseng to address dandruff and control excess oil without drying hair.
• Hydrating Shampoo A hydrating shampoo with lavender and horsetail extracts that cleanses while maintaining moisture for healthy, shiny hair.
• Hibiscus & Papaya Exfoliating Shampoo A sulfate-free shampoo with hibiscus and papaya extracts that gently exfoliates while cleansing hair and scalp.
• Horsetail & Rice Protein Soothing Shampoo A soothing shampoo with horsetail and rice protein for dry and color-treated hair that maintains moisture while cleansing.
• Nurturing Shampoo A nurturing shampoo with marshmallow root, burdock root, and lemon that gently cleanses while addressing dandruff.
• Calming Shampoo A gentle shampoo for sensitive scalp with horsetail, burdock, and marshmallow root that cleanses without irritation.
• Invigorating Shampoo An invigorating shampoo designed to refresh and energize the scalp and hair.
• Balancing Conditioner A lightweight conditioner with arnica and tea tree that moisturizes the scalp and helps address dandruff and excess oil.
• Coffee & Ginseng Fortifying Conditioner A conditioner rich in caffeine and antioxidants that stimulates blood circulation and strengthens hair follicles.
• Hibiscus & Papaya Exfoliating Conditioner A lightweight conditioner with papaya, hibiscus, and rambutan extracts that softens hair cuticles and helps reduce tangles.
• Horsetail & Rice Protein Soothing Conditioner A conditioner with horsetail and rice protein designed to smooth and nourish dry and color-treated hair.
• Invigorating Conditioner A conditioner that completes the invigorating hair care routine with nourishing ingredients.
• Coffee & Ginseng Fortifying Hair Mask A hair mask with coffee and ginseng designed to nourish dry, brittle hair and support stronger, more vibrant growth.
• Horsetail & Rice Protein Soothing Hair Mask A hair mask with horsetail and rice protein designed to soothe and nourish dry or color-treated hair; halal-certified and pregnancy- and breastfeeding-safe.
• Hibiscus & Papaya Exfoliating Hair Mask A hair mask with hibiscus and papaya that gently exfoliates the scalp while balancing sebum and providing deep hydration.
• Coffee & Ginseng Fortifying Hair Tonic A hair tonic with coffee and ginseng that strengthens hair and promotes healthy growth.
• Coffee & Ginseng Fortifying Hair Treatment A pre-shampoo hair treatment oil with coffee, ginseng, and avocado that provides deep hydration and strengthens hair.
• Argan Rose & Jasmine Nurturing Hair Oil A lightweight hair oil with Moroccan argan and jasmine that moisturizes and softens hair without leaving a greasy residue; halal-certified.
• Hibiscus & Papaya Exfoliating Scalp Scrub A scalp scrub with hibiscus, papaya, and sea salt that removes dead skin cells and excess oil while stimulating healthy hair growth.
• Balancing Body Wash A balancing body wash with aloe vera, tea tree, and lemon that cleanses and helps balance oily or acne-prone skin.
• Invigorating Body Wash A refreshing body wash that invigorates and cleanses the skin.
• Balancing Body Lotion A lightweight body lotion with sunflower oil and tea tree that moisturizes oily to acne-prone skin without clogging pores.
• Hinako Bloom Natural Deodorant A natural deodorant with hinako bloom extract for all-day freshness and protection.
• Bali Cinnamon & Clove Natural Soap A natural soap with cinnamon and clove from Bali that acts as a natural antiseptic and helps brighten dull skin.
• Balinese Herbal Lulur Natural Soap A traditional Balinese herbal lulur soap with geranium, ylang-ylang, and sandalwood for soothing and brightening skin; pregnancy-safe.
• Black Volcanic Sand Natural Soap A natural soap with black volcanic sand from East Bali that exfoliates and evens skin tone while cleansing.
• Rosemary & Lavender Tea Tree Soap A natural soap with rosemary, lavender, and tea tree oils for natural antiseptic and calming properties.
• Seaweed & Bali Lime Natural Soap A natural soap with seaweed and Bali lime for refreshing and nourishing the skin.
• Relaxation Sea Salt Bath Sea salt bath product infused with relaxing ingredients for a calming bathing experience.
• Nourishing Sandalwood Stretch Mark Cream A cream with sandalwood designed to nourish skin and help reduce the appearance of stretch marks during pregnancy.
• Baby Nourishing Shampoo & Body Wash A gentle 2-in-1 shampoo and body wash formulated for babies' delicate skin and hair.
• Kids Refreshing Toothpaste A toothpaste formulated for children to refresh and clean teeth gently.
• Red Ginger & Blood Orange Shaving Foam A shaving foam for men with red ginger and blood orange extracts that nourishes skin during shaving.
• Lemongrass Essential Oil Pure lemongrass essential oil for aromatherapy and natural fragrance.
• Lip Balm Collection A collection of lip balms for nourishing and protecting lips.
• Travel Sets (Balancing, Calming, Invigorating, Nurturing, Hydrating) Travel-size skincare and haircare bundles pairing body wash, shampoo, conditioner, and body lotion (50mL each) in themes such as Balancing, Calming, Invigorating, Nurturing, and Hydrating for use during travel.
• Eco-Friendly Refill Pouches (Balancing Body Wash, Balancing Shampoo, Invigorating Shampoo, Calming Shampoo) Refill pouches for existing Balancing Body Wash, Balancing Shampoo, Invigorating Shampoo, and Calming Shampoo, reducing plastic use by up to 75%.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Body Shop: Global natural and ethically-sourced beauty retailer with a comparable values-led proposition (cruelty-free, natural ingredients, refill programs). Operates in Indonesia through franchise retail, competing with Sensatia for the same conscious-consumer wallet but at significantly larger scale.
• Lush: Global handmade natural cosmetics retailer with strong emphasis on fresh, botanical, and ethically-sourced ingredients, including naked/ unpackaged formats analogous to Sensatia's refill pouches. Competes directly with Sensatia in natural soaps, bath, and skincare categories in markets where both overlap.
• Aēsop: Premium Australian natural skincare brand with a botanical/herbal positioning similar to Sensatia's. Competes in the upper-premium tier of natural skincare with a strong retail-store-driven brand experience, though targeting a higher price point and more international clientele.
• Love Beauty and Planet: Unilever-owned mass-market natural beauty brand with refillable/recyclable packaging commitments, vegan formulations, and sustainability messaging. Operates across Southeast Asia including Indonesia and competes with Sensatia on accessible natural personal care.

Direct peers

• Mustika Ratu: Heritage Indonesian natural and herbal beauty brand with a similar emphasis on local botanical ingredients (jamu-inspired formulations) and traditional Javanese heritage. Targets the same health-conscious Indonesian consumer seeking natural personal care.
• Innisfree: Korean natural beauty brand owned by Amorepacific, leveraging island botanicals (Jeju) in a similar terroir-driven botanical narrative. Operates in Indonesia through retail and online, directly competing with Sensatia for young, eco-conscious consumers seeking natural skincare.
• Sukin: Australian natural skincare brand emphasizing botanical, cruelty-free, and affordable formulations. Shares Sensatia's positioning around natural ingredients free from parabens/sulfates and a comparable price-point architecture, making it a relevant mid-market natural-beauty comparable.
• Wardah: Indonesia's leading halal-certified beauty brand owned by Paragon Technology & Innovation. Directly competes with Sensatia across skincare, haircare, and body care in the same Indonesian market with similar halal + natural positioning, though at a much larger scale and broader modern-trade distribution.
• Emina: Youth-focused Indonesian beauty brand also under Paragon (Wardah's parent). While positioned at a younger demographic, it competes with Sensatia in the natural/botanical skincare and body care categories within the same retail channels in Indonesia.

Emerging players

• Pixi Beauty: Botanical-inspired skincare and makeup brand with a natural-leaning formulation ethos and strong DTC and global retail presence. Overlaps with Sensatia in toners, serums, and botanical skincare, though positioned at a more international, premium-affordable price tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/sensatia_bali
• Facebookfacebook.com/Sensatiabotanicals
• Instagraminstagram.com/sensatiabotanicals
• Pinterestpinterest.com/sensatiabotanicals
• LinkedInlinkedin.com/company/sensatiabotanicals

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensatia Botanicals