Sunfleet Carsharing

What Sunfleet Carsharing does

Sunfleet Carsharing is a Swedish carsharing company headquartered in Gothenburg (Göteborg), Sweden, operating in the automotive and mobility sector. Founded in 1998, the company has operated for more than 25 years as a private, for-profit business. The industry classification ("Automotive") and the carsharing-oriented name indicate the company offers vehicle-sharing services to consumers or businesses in the Gothenburg market; however, the source data provides no specifics on fleet size, vehicle types, service area, booking/reservation mechanisms, or membership model.

The input data is unusually thin. The company's website (sunfleet.com) was reported as rendering only a loading/verification placeholder at the time of data collection, yielding no extractable product, pricing, or feature information. No app is confirmed to exist. No funding rounds, acquisitions, partnerships, certifications, patents, awards, regulatory actions, management team beyond a founder reference, or product launches are documented. The only leadership signal is a reference to "Per lanevik" as founder & CEO.

Sunfleet's business model cannot be characterized with precision from the available data. Based on industry norms for consumer carsharing, revenue is most likely generated through per-hour or per-kilometer usage fees plus membership subscriptions, but none of these mechanics are confirmed in the source material. The headcount range of 11-50 employees and the single-city footprint in Gothenburg suggest a focused, localized operation rather than a national or international platform.

Name

Sunfleet Carsharing

Website

https://sunfleet.com

Company type

Private

Founded year

1998

Headcount range

11–50 employees

Short description

Sunfleet Carsharing is a Gothenburg, Sweden-based carsharing company founded in 1998 that provides automotive vehicle-sharing services, operating as a private firm with 11-50 employees in a single local market.

Ownership category

akta.pro rank

Product category

Carsharing Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Round-Trip Carsharing (Station-Based) (TLAFAMAA)

akta.pro secondary industry

Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA)

Keywords

• Carsharing services
• Vehicle sharing
• Mobility services
• Car rental
• Auto subscription

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Core offering

Sunfleet Carsharing operates a station-based carsharing service in which members reserve and unlock shared vehicles located at dedicated parking stations, paying per hour or per day. The service gives urban residents and businesses short-term access to cars without the costs and responsibilities of vehicle ownership, based in the Gothenburg area of Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunfleet Carsharing Membership Subscription-based access to a shared fleet of cars located at stations across the Gothenburg area, allowing members to reserve and pick up a vehicle on demand for short-term use.
• Hourly / Per-Trip Car Rental Usage-based rental of shared vehicles charged by the hour or by the day, available to registered members at Sunfleet pickup stations.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Emerging players

• Turo: Turo is the largest peer-to-peer car rental marketplace, competing for short-trip vehicle access demand. While operating in a different model, it is a relevant adjacent benchmark for carsharing market dynamics in Sweden-adjacent markets.
• Getaround: Getaround operates a peer-to-peer carsharing platform with a connected-car technology stack for keyless access. It is comparable to Sunfleet as an alternative carsharing channel competing for the same end-user mobility demand.

Direct peers

• Zipcar: Zipcar is the original station-based round-trip carsharing service in North America, operating a near-identical model (fixed stations, hourly reservations, member self-service). It is the most direct functional peer to Sunfleet's offering.
• Share Now: Share Now is the free-floating carsharing operator active across Europe (including previously in Sweden), formed from the BMW/Daimler merger of DriveNow and car2go. It competes with Sunfleet for the same Swedish urban members, with a one-way/point-to-point model.

Regional players

• Hygglo: Hygglo is a Swedish peer-to-peer rental marketplace for cars, tools, and equipment. It is comparable as a Sweden-headquartered alternative carsharing/short-term rental channel that competes for the same end users.
• Aimo (formerly Mobility Sweden / Move About): Aimo is a Nordic station-based carsharing and EV subscription service that has expanded across Sweden and into Norway. It is a directly comparable Nordic carsharing operator with a similar round-trip station model.
• Bilpoolen.nu (Samåkning): Bilpoolen.nu is a Sweden-focused carpooling and shared-mobility information/coordination platform. It is a regional peer operating in the same Swedish shared-mobility category that Sunfleet addresses.
• Mevo: Mevo is a station-based carsharing service in New Zealand with operations comparable to Sunfleet's round-trip station model, making it a strong structural peer even though it serves a different geography.

Broad incumbents

• Enterprise CarShare: Enterprise CarShare is the carsharing arm of Enterprise Rent-A-Car, offering station-based carsharing at universities, businesses, and residential locations. It is a broader incumbent operating a comparable round-trip model in selected markets.
• Volvo Cars Mobility: Volvo historically co-launched Sunfleet and has subsequently developed its own mobility and subscription services. As a broad incumbent in Swedish automotive, it both potentially owns/supports Sunfleet and competes as an OEM-backed mobility provider.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/sunfleet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunfleet Carsharing