What SHARE NOW does

SHARE NOW operated a free-floating car sharing service enabling users to locate, reserve, and unlock vehicles on-demand via a mobile application for spontaneous or planned urban trips, without fixed rental stations. The company was formed in 2019 from the merger of Daimler's car2go and BMW's DriveNow as a joint venture between the two automakers, and served urban consumers and residents in major German cities including Berlin, Hamburg, Frankfurt, Munich, Cologne, Düsseldorf, and Stuttgart. Per the App Store listing ("free2move-formerly-share-now") and the consolidated Free2move website, the SHARE NOW service has been integrated into the Free2move platform owned by Stellantis, expanding operational scope to 16 European cities with a fleet of more than 10,000 vehicles and over 4 million customers.

The underlying technology stack centers on a mobile application that handles vehicle discovery, reservation, in-app unlock, and payment, paired with an in-vehicle telematics layer enabling remote access and fleet management. Business model mechanics are usage-based: minute rates from €0.17/min, hourly rates from €6.99/hour + €0.28/km, daily rates from €20.42/day + €0.19/km, and a monthly Free2move Pass subscription from €29.99/month. All-inclusive pricing covers fuel/charging, parking in the Home Area, maintenance, and insurance. Distribution is direct-to-consumer via mobile apps, with a dedicated B2B vertical (Car-sharing for Business, Preventive Maintenance, Connect Fleet, Car on Demand) extending into corporate fleet and maintenance segments.

Name

SHARE NOW

Website

https://share-now.com

Company type

Private

Founded year

2019

Headcount range

501–1,000 employees

Short description

SHARE NOW, formerly Daimler car2go, operates a free-floating car sharing service for urban consumers across major German and European cities, now integrated into Stellantis's Free2move platform serving over 4 million customers with 10,000+ vehicles.

Ownership category

akta.pro rank

Product category

Car Sharing Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Free-Floating Carsharing (One-Way) (TLAFAMAB)

akta.pro secondary industry

Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

Keywords

• Free-floating car sharing
• Urban mobility
• Vehicle sharing service
• Short-term car rental
• On-demand transportation

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Core offering

SHARE NOW provides a free-floating car sharing service that enables users to locate, reserve, and unlock vehicles via a mobile application for spontaneous or planned trips in urban areas. The service operates without fixed rental stations, allowing users to pick up and drop off cars anywhere within a designated Home Area, with flexible per-minute, hourly, and daily pricing.

Product overview

SHARE NOW operates as a free-floating car sharing service. The company enables users to find and unlock vehicles through a mobile application for spontaneous or planned trips. According to the available sources, SHARE NOW is one of several car sharing providers operating in the German market, alongside Stadtmobil, Deutsche Bahn's Flinkster, Teil Auto, Cambio, and Sixt. No detailed product portfolio, modules, or sub-products are specified in the provided source material.

Differentiator

Problem solved

Functional benefit

Products and services

• ShareNow

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• car2gominorOthersSHARE NOW was formerly known as car2go, a Daimler subsidiary that merged with BMW's DriveNow to form the current SHARE NOW joint venture between Daimler and BMW

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Free2move: Stellantis-owned mobility platform that has absorbed the SHARE NOW brand and now operates the same free-floating car sharing service across 15+ European cities. Directly comparable in service model, geography, and pricing structure.
• Sixt Share: Free-floating car sharing service from Sixt operating across German and European cities. Directly competes with SHARE NOW on the same stationless, app-based, 24/7 model in overlapping urban geographies.
• Stadtmobil: German car sharing cooperative operating across multiple cities. Competes directly with SHARE NOW in the German market with both station-based and free-floating offerings targeting urban consumers.
• Flinkster (Deutsche Bahn): Deutsche Bahn's car sharing service, primarily station-based, operating across German cities including those served by SHARE NOW. Comparable target customers and urban mobility use cases.
• Cambio Carsharing: Belgian-German car sharing cooperative with operations in German and Belgian cities. Competes for the same urban consumer base with station-based and free-floating vehicles.
• Zipcar: One of the original car sharing operators, now owned by Avis Budget Group, operating across North America and the UK. Directly comparable business model (app-based, 24/7 vehicle access) with a more station-based orientation.

Emerging players

• Getaround: Peer-to-peer car sharing platform connecting private car owners with renters. Comparable category and end user, but a different supply model (private fleet) versus SHARE NOW's corporate fleet.
• Turo: Largest peer-to-peer car sharing marketplace globally. Competes for share of urban mobility demand that might otherwise flow to free-floating operators like SHARE NOW, but operates a different supply-side model.

Broad incumbents

• Sixt SE: Major European mobility group with car rental, car sharing (Sixt Share), and subscription services. Provides strategic scale and capital backing for Sixt Share, the closest German incumbent competitor.
• Enterprise CarShare: Car sharing arm of Enterprise Mobility operating across university campuses and urban areas in North America. Comparable service model and end customers, with the backing of a global rental incumbent.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sharenowofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHARE NOW