Mower Group Realty

What Mower Group Realty does

Mower Group Realty is a privately held residential real estate brokerage founded in 2013 and operating as a franchisee team under Keller Williams Sunset Corridor. The firm is led by co-owners and Oregon-licensed brokers Taya and Bryan Mower, with a team of approximately 9 agents serving individual home buyers and sellers across Oregon and Washington. Its service portfolio centers on personalized buyer representation and seller-side pricing and marketing support, supplemented by a Brivity IDX-powered website offering property search, affordability, mortgage, and home-sale calculators, virtual open house registration, and a free market report.

The business model is traditional real estate brokerage: the firm earns commissions on closed residential transactions, with pricing negotiated per deal rather than publicly disclosed. Go-to-market is direct-to-consumer, driven by the website as the primary lead-capture surface, virtual open houses, community involvement, and a referral network anchored by client testimonials. Geographic reach spans 36 Oregon counties and 21 Washington counties, covering a wide price band from roughly $225,000 to $2.25 million.

Operationally, Mower Group leverages the Keller Williams brand, training, and referral network rather than building proprietary infrastructure. Technology is sourced from Brivity (IDX/CRM) and Realvolution branding, with no disclosed AI, data, or product engineering capabilities of its own. The firm has no external funding, no M&A activity, and no awards or certifications on record. Its expansion to date has been organic, cross-state, and tooling-augmented rather than capital-driven.

Name

Mower Group Realty

Legal name

Mower Group Realty

Website

https://mowergroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Mower Group Realty is a residential real estate brokerage serving individual home buyers and sellers across Oregon and Washington, operating as a franchisee team under Keller Williams Sunset Corridor and supported by a Brivity IDX-powered property search platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Tenant Representation (FSAEAJAF)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property listing search
• Real estate agent services

Headquarters

HQ city

Hillsboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage earning commissions on home sales transactions. Services provided to both buyers and sellers, with agents partnering with clients throughout the buying and selling process.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mower Group Realty is a residential real estate brokerage operating under the Keller Williams Sunset Corridor franchise. The company provides personalized home buying and selling representation through licensed agents serving Oregon and Washington communities, supported by online property search and valuation tools powered by Brivity IDX technology.

Product overview

Mower Group Realty is a residential real estate brokerage operating as part of the Keller Williams Sunset Corridor franchise. The company offers a unified platform combining home buying and selling services with online property search capabilities. The core service portfolio consists of personalized buyer representation, seller agent partnerships, and searchable property listings across Oregon and Washington. Supporting tools include affordability, mortgage, and home sale calculators. The platform is powered by Brivity IDX technology for property search and management.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services
• Home Selling Services
• Property Listings Search
• Free Market Report

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keller Williams Realty (Sunset Corridor)coreChannel Partner/ Reseller/ DistributorMower Group Realty operates as a team under the Keller Williams Sunset Corridor franchise. This provides brand recognition, training resources, technology platforms, and referral network access. The brokerage is powered by Keller Williams branding and infrastructure.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: National franchise brokerage network with substantial presence in Oregon/Washington; broader portfolio and brand compared to a single Mower Group team, but overlapping residential buyer/seller services.
• Compass: National tech-enabled brokerage with growing Pacific NW agent count; larger scale and proprietary tech platform than Mower Group, but overlapping target customer of mid-to-high-value home sellers.
• eXp Realty: Cloud-based brokerage franchise recruiting agents across the US including Oregon/Washington; competing model emphasizes agent economics and remote operations versus Mower Group's traditional local presence.
• Coldwell Banker: Large national residential brokerage brand with affiliated agents across the Pacific NW; offers a wider service portfolio but competes directly on residential listings in the same region.

Others

• Zillow Group: Consumer real estate portal and former iBuyer; not a brokerage peer but a primary upstream lead source and competitive force shaping buyer/seller expectations in Mower Group's markets.

Direct peers

• Redfin: Tech-enabled residential brokerage with significant agent operations in Oregon and Washington metros; competes for the same seller listings and buyer leads with a discount, technology-forward model.
• Windermere Real Estate: Long-established Pacific Northwest residential brokerage with deep Oregon/Washington footprint; competes head-to-head with Mower Group for the same buyer/seller segments in the same metros and suburbs.
• Premiere Property Group: Oregon/Washington-based residential brokerage with similar size and local-market focus; competes in the same suburban Portland and PNW counties as Mower Group.
• John L. Scott Real Estate: Pacific Northwest-headquartered residential brokerage operating across Oregon and Washington; directly comparable agent-led, relationship-driven model serving the same buyer pool.
• Keller Williams Sunset Corridor: The direct franchisor / affiliated brokerage under which Mower Group Realty operates in Oregon; same geography, same franchise system, similar agent-team model serving residential buyers and sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mower Group Realty