Keller Williams Realty Sunset Corridor
The Sadle Home Selling Team is a small residential real estate brokerage operating under the Keller Williams franchise in the Portland, Vancouver, and Salem metro corridor, serving individual home buyers and sellers with transaction-based commission services supported by Brivity-based client communication tools.
- Company typePrivate
- Founded-
- HeadquartersHillsboro, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Keller Williams Realty Sunset Corridor does
Keller Williams Realty Sunset Corridor, doing business as The Sadle Home Selling Team, is a small residential real estate brokerage team operating under the Keller Williams Realty Professionals franchise. The team is headquartered at 9755 SW Barnes Road, Suite 560, Portland, Oregon, and serves home buyers and sellers across the Portland, Vancouver, and Salem metropolitan areas, with stated coverage extending across all Oregon and Washington state counties. Leadership consists of Rick Sadle, Licensed Principal Broker in Oregon and Licensed Broker in Washington, and Jeannette Johnson, a licensed agent. Headcount is reported in the 1–10 range.
The team's core product is full-service home selling assistance, including pricing strategy based on RMLS comparable data (5 active, 5 pending, 5 sold properties), multi-channel digital marketing, professional photography and content production, text-enabled yard signage, and transaction management. Underlying technology is composed of third-party platforms rather than proprietary IP: Brivity serves as the primary client communication and listing transparency tool, providing real-time activity timelines and viewer information, while RMLS data powers the pricing system. Marketing channels span the company's website (sadlerealestate.com), home search portals, search engines, social media, blog content, and earned media via FM News 101 KXL radio appearances. A Cash Offer Program provides an alternative iBuyer-style transaction path alongside traditional listings.
The business model is standard residential real estate brokerage: agents earn transaction-based commissions on property buy and sell closings, with rates not publicly disclosed. Go-to-market is sales-led, driven by direct agent consultation meetings, lead generation via the free home value estimator and marketing plan request funnels, and inbound from organic and paid digital channels. Customer segments are individual home sellers and home buyers in the Pacific Northwest residential market, with no enterprise or institutional clients documented in the source data.
Keller Williams Realty Sunset Corridor firmographics
Firmographics- Name
- Keller Williams Realty Sunset Corridor
- Legal name
- The Sadle Home Selling Team | Keller Williams Realty Professionals
- Website
- https://sadlerealestate.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Sadle Home Selling Team is a small residential real estate brokerage operating under the Keller Williams franchise in the Portland, Vancouver, and Salem metro corridor, serving individual home buyers and sellers with transaction-based commission services supported by Brivity-based client communication tools.
- Ownership category
- akta.pro rank
Keller Williams Realty Sunset Corridor industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industries
- Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)
Keywords
Where Keller Williams Realty Sunset Corridor is headquartered
LocationHeadquarters
- HQ city
- Hillsboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keller Williams Realty Sunset Corridor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate agent commissions earned on property buy and sell transactions. Agents are licensed principals operating under Keller Williams Realty Professionals.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Keller Williams Realty Sunset Corridor product offering
Product offeringCore offering
The Sadle Home Selling Team at Keller Williams Realty Sunset Corridor provides full-service residential real estate brokerage, focused on helping homeowners sell properties in the Portland, Vancouver, and Salem metro areas. Services encompass pricing strategy, professional photography and content, multi-channel digital and offline marketing, transaction management, and buyer representation, supported by the Brivity communication platform for real-time client updates.
Product overview
The Sadle Home Selling Team offers a unified real estate brokerage service centered on home selling across the Portland/Vancouver/Salem corridor in Oregon and Washington. The core product is the home selling service, supported by integrated tools including Brivity for client communication and transparency, property marketing plans targeting online and offline buyers, and complimentary home value estimation using comparable market analysis. The team provides comprehensive transaction management from initial consultation through closing, with technology-enabled marketing across multiple channels.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Market areas up by as much as +3.8%
Companies that use Keller Williams Realty Sunset Corridor
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Keller Williams Realty Sunset Corridor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Keller Williams Realty Sunset Corridor partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- BrivitycoreBrivity is their primary communication and listing management platform, providing real-time updates and transparency for clients throughout the home selling process. The platform enables the team to share listing status, activity timelines, and viewer information with clients.
- Keller Williams Realty ProfessionalscoreThe Sadle Home Selling Team operates as a licensed franchise under Keller Williams Realty Professionals, utilizing the KW brand, training, resources, and brokerage services for real estate transactions.
- RMLS (Regional Multiple Listing Service)coreAccess to RMLS data for pricing strategies, pulling 5 active, 5 pending, and 5 sold comparable properties for accurate market pricing.
- FM News 101 KXLminorRadio partnership where Rick Sadle appears as a guest expert discussing real estate market topics and trends, providing brand exposure and thought leadership.
- Various Buyer Agents and BrokeragescoreCollaboration with buyer agents from Premiere Property Group, Vantage Point Brokers LLC, and other brokerages on listing transactions.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Keller Williams Realty Sunset Corridor competitors and assessment
Company assessmentDirect peers
- Vantage Point Brokers LLC: Portland-metro residential brokerage named as a co-operating buyer-side brokerage; directly comparable in size, geography, and residential seller/buyer representation model.
- Premiere Property Group: Regional Portland-area residential brokerage directly collaborating with the Sadle Team on co-brokered transactions; competes for the same home buyers and sellers in the Portland/Vancouver/Salem corridor.
Broad incumbents
- RE/MAX: Global residential real estate franchise with multiple Portland-area offices; competes on brand recognition, agent network, and transaction volume at far greater scale than a single KW team.
- eXp Realty: Cloud-based, tech-forward national residential brokerage with a strong Portland-area agent presence; competes on agent economics and digital marketing sophistication but operates as a much larger, distributed model.
- Coldwell Banker: Established national residential real estate brand with Portland-metro franchise offices; comparable in traditional full-service seller/buyer representation but with materially greater geographic reach and brand spend.
- Realty ONE Group: Tech-forward, flat-fee-franchised residential brokerage with growing Portland-area agent count; competes on agent economics and modern marketing tooling that parallels the Sadle Team's tech-driven positioning.
- Compass: Tech-enabled national residential brokerage emphasizing agent technology, marketing platforms, and premium seller services; overlaps with the Sadle Team's value proposition at significantly greater scale.
- Redfin: Tech-driven residential brokerage and portal with a Portland office; competes directly on multi-channel internet marketing and digital home search, but with a much lower-cost fee structure that pressures traditional commission economics.
Others
- Brivity: Technology platform partner supplying the team's CRM, listing management, and client communication tools; relevant as an enabling ecosystem peer that shapes the team's service delivery rather than a direct brokerage competitor.
Regional players
- Windermere Real Estate: Pacific Northwest-anchored residential real estate franchise with deep Portland-metro presence; comparable in franchise-based residential model and same primary geography, but with substantially larger agent count and market share.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Keller Williams Realty Sunset Corridor social profiles
Digital presenceKeller Williams Realty Sunset Corridor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keller Williams Realty Sunset Corridor leadership team
Management profileNumber of profiles
Profiles2 records
Keller Williams Realty Sunset Corridor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keller Williams Realty Sunset Corridor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keller Williams Realty Sunset Corridor
What does Keller Williams Realty Sunset Corridor do?
The Sadle Home Selling Team at Keller Williams Realty Sunset Corridor provides full-service residential real estate brokerage, focused on helping homeowners sell properties in the Portland, Vancouver, and Salem metro areas. Services encompass pricing strategy, professional photography and content, multi-channel digital and offline marketing, transaction management, and buyer representation, supported by the Brivity communication platform for real-time client updates.
Is Keller Williams Realty Sunset Corridor a public or private company?
Keller Williams Realty Sunset Corridor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keller Williams Realty Sunset Corridor founded?
Keller Williams Realty Sunset Corridor was founded in -1. It employs 1 to 10 people.
Where is Keller Williams Realty Sunset Corridor based?
Keller Williams Realty Sunset Corridor is headquartered in Hillsboro, United States, in the North America region.
How does Keller Williams Realty Sunset Corridor make money?
One revenue line is on record: real Estate Commission.
Who are Keller Williams Realty Sunset Corridor's main competitors?
Direct peers on record are Vantage Point Brokers LLC and Premiere Property Group. Broad incumbents are RE/MAX, eXp Realty, Coldwell Banker, Realty ONE Group, Compass and Redfin. Brivity is listed as an others. Windermere Real Estate is listed as a regional player.
Does Keller Williams Realty Sunset Corridor have an API?
No public API is recorded for Keller Williams Realty Sunset Corridor.
What industry is Keller Williams Realty Sunset Corridor in?
Keller Williams Realty Sunset Corridor's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.