Senior Health Partners

What Senior Health Partners does

Senior Health Partners is a managed long-term care plan offered by Healthfirst, Inc., a New York-focused health insurance company founded in 1993. The plan combines hospital coverage, medical coverage, prescription drug coverage, and specialized long-term care benefits into a single integrated offering for Medicare-eligible seniors residing in New York State. It operates alongside Healthfirst's broader portfolio of Medicare Advantage plans (including several HMO D-SNPs), Medicaid Managed Care, Essential Plans, Child Health Plus, and Marketplace plans (Leaf & Leaf Premier), positioning SHP as the dedicated long-term care arm of the portfolio.

The product architecture is a regulated managed care plan rather than a technology product; core infrastructure consists of CMS-mandated interoperability APIs, an Availity-integrated Provider Portal, a Broker Portal (myhfgroup.org), a Member Portal (myhfny.org), and the Healthfirst NY Mobile App on iOS and Android. Revenue is generated through recurring insurance premiums paid by enrolled members under Medicare/Medicaid programs, with no publicly disclosed pricing; members are directed to contact Healthfirst or licensed brokers for personalized quotes.

Distribution is sales-led and multi-channel, combining direct website enrollment, licensed broker/agent relationships, provider referrals, and physical plus Virtual Community Offices staffed by local representatives across NYC, Nassau County, Suffolk County, and broader New York State. Marketing is executed in English, Spanish, and Chinese to reach NY's diverse Medicare-eligible population.

Name

Senior Health Partners

Legal name

Healthfirst, Inc.

Website

https://shpny.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Senior Health Partners is a New York-based managed long-term care plan offered by Healthfirst, combining hospital, medical, prescription drug, and LTC benefits for Medicare-eligible seniors across New York State.

Ownership category

akta.pro rank

Product category

Managed Long-Term Care Insurance

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Hospital & Medical Service Plans (6324)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Managed long-term care
• Medicare Advantage plans
• Health insurance coverage
• Prescription drug coverage
• Dual-eligible benefits

Headquarters

HQ city

Lake Mary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premium Revenue: Senior Health Partners generates revenue through insurance premiums paid by members enrolled in their managed long-term care plan. Members pay regular premiums as part of their Medicare and long-term care coverage.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Senior Health Partners Plan is a managed long-term care plan that combines hospital coverage, medical coverage, and prescription drug coverage with specialized long-term care benefits for Medicare-eligible seniors in New York State. The plan is offered through Healthfirst and is designed to enable members to live at home and remain independent through coordinated long-term care services.

Product overview

Healthfirst is a health insurance provider serving New York for over 30 years, offering a multi-product portfolio of health plans. Senior Health Partners Plan is specifically a managed long-term care plan that combines hospital, medical, and prescription drug coverage with long-term care benefits. The broader portfolio includes Medicare Advantage plans (Life Improvement Plan, Connection Plan, CompleteCare, Increased Benefits Plan, 65 Plus Plan, Signature HMO and PPO) as Individual & Family Plans (Essential Plans, Medicaid Managed Care, Child Health Plus, Leaf Plans, Personal Wellness Plan), and a mobile app for member engagement. The product architecture operates as a platform-plus-modules structure, with Senior Health Partners being one specialized offering within the long-term care product line.

Differentiator

Problem solved

Functional benefit

Brands

• Essential Plans: Affordable health plans for individuals and families.
• Medicaid Managed Care Plan
• Child Health Plus
• Leaf & Leaf Premier Plans
• Personal Wellness Plan
• Life Improvement Plan (HMO D-SNP)
• Connection Plan (HMO D-SNP)
• CompleteCare (HMO D-SNP)
• Increased Benefits Plan (HMO)
• 65 Plus Plan (HMO)
• Signature (HMO)
• Signature (PPO)
• Senior Health Partners Plan

Products and services

• Senior Health Partners Plan A managed long-term care plan offered by Healthfirst that combines hospital, medical, and prescription drug coverage with long-term care benefits for Medicare-eligible seniors residing in New York State, enabling members to live at home and remain independent.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Availity: Healthcare interoperability platform integrated with Healthfirst's Provider Portal. Adjacent ecosystem participant enabling provider data exchange and connectivity, but not a direct competitor — relevant for understanding Senior Health Partners' underlying technology infrastructure.

Broad incumbents

• EmblemHealth: A large New York-based nonprofit health insurer offering Medicare Advantage, Medicaid, and commercial plans. A broader incumbent in the NY market that overlaps with Senior Health Partners in senior and dual-eligible segments.
• Aetna (CVS Health): A major national Medicare Advantage carrier with D-SNP offerings in New York. Competes in the same MA/D-SNP market as Senior Health Partners with broader geographic reach and integrated CVS pharmacy services.
• UnitedHealth Group (UnitedHealthcare): The largest U.S. health insurer, with a growing Medicare Advantage and D-SNP presence in New York. Competes for senior and dual-eligible membership nationally and regionally with significantly greater scale and resources.

Regional players

• Hamaspik: A New York-based managed care plan serving Medicaid and special needs populations, including dual-eligibles, in select NY counties. Comparable as a regional MLTC-style operator competing in the same service geography.

Direct peers

• AgeWell New York: A New York managed care plan providing MLTC and Medicare Advantage plans for seniors and dual-eligibles. Operates in the same regional MLTC market with comparable integrated long-term care products.
• Fidelis Care: A major New York health insurer offering Medicare Advantage, Medicaid managed care, and long-term care products. Competes directly with Senior Health Partners across multiple NY product lines and serves overlapping dual-eligible populations.
• VillageCareMAX: A New York managed long-term care and Medicare Advantage plan serving Medicaid and Medicare beneficiaries. Operates in the same NY MLTC market with similar dual-eligible focus and integrated product offerings.
• Centers Plan for Healthy Living: A New York-based managed care plan offering Medicare Advantage, D-SNP, and MLTC products to dual-eligible and Medicare-eligible seniors. Directly comparable to Senior Health Partners as another NY-focused MLTC/MA provider targeting the same dual-eligible and long-term care population.
• Elderplan / HomeFirst: A New York-based MLTC and Medicare Advantage plan serving seniors and dual-eligibles with integrated long-term care and medical benefits. Direct comparable in product mix, geography, and target population.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/healthfirstny
• Facebookfacebook.com/healthfirstny

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Health Partners