What Lift Education does

Lift Education E tū Limited is a Wellington-based educational publishing company that designs and produces custom print, digital, and augmented-reality learning resources for New Zealand government agencies, Pacific island nations, workplaces, and community organizations. Its core products include the School Journal and instructional series (Ready to Read, School Journal, Connected) for the NZ Ministry of Education, the Pasifika Dual Language Series covering five Pacific languages, CSI Private Eye (an interactive online literacy series with 25,000+ users across 7 countries), and a suite of workplace training resources for agencies including Fire and Emergency NZ, NZTA, ACC, and the Mountain Safety Council. The company's underlying technology combines traditional publishing with AR-enabled mobile content, multimedia production (animation, audio, video), and six open-source child-friendly fonts supporting te reo Māori and Pasifika diacritics.

The business model is predominantly project-based professional services revenue through government tendering. Lift Education is a registered supplier on multiple procurement panels including the NZ Ministry of Education Curriculum Support Services, Asia Development Bank, UN Global Marketplace, AusTender, Danida, and GETS. Revenue streams derive from (1) NZ government publishing contracts, (2) international development-funded projects for Pacific ministries of education funded by NZ MFAT, Australian DFAT, World Bank, and British Council, and (3) the CSI Literacy Cloud platform distributing CSI Private Eye. Pricing is not publicly disclosed and operates on a project quotation basis. The company employs approximately 12-15 people and has operated for 30+ years under managing director Alex Collins, maintaining CSI Literacy as a venture publishing sub-brand.

Name

Lift Education

Legal name

Lift Education E tū Limited

Website

https://lifteducation.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Lift Education is a Wellington-based educational publisher creating print, digital, and AR learning resources for New Zealand government agencies, Pacific ministries of education, and workplaces across 30+ years of operation.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Bilingual/ESL/ELL & Multilingual Learner Support Tools (EDAFAOAK)

akta.pro secondary industries

Reading & Writing (Literacy) Materials (EDAGAHAC), Assistive Technology-Enabled Instructional Content (AAC, Switch, Eye-Gaze Compatible) (EDAGAMAC), Children’s Language Learning & Bilingual/ESL Trade (EDAGAIAG)

Keywords

• Educational publishing
• Curriculum development
• Bilingual learning resources
• Digital learning content
• Pacific language education

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Government Publishing Contracts: Project-based contracts with New Zealand government agencies (Ministry of Education, Fire and Emergency NZ, NZTA, ACC, etc.) for custom educational resource development, publishing services, and training material creation.
2. Pacific Publishing Services: International development-funded projects for Pacific island nations' ministries of education, funded by NZ MFAT, Australian DFAT, World Bank, and British Council.
3. CSI Literacy Products: Online interactive literacy series distributed through CSI Literacy Cloud; CSI Private Eye used by 25,000+ students across 7 countries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lift Education (legal name Lift Education E tū Limited) is a Wellington, New Zealand-based educational publishing company that creates print and digital learning resources, including AR-enhanced materials, custom e-learning modules, animation, video, and bilingual content. The company specializes in Pacific language publishing with over 30 years of expertise, producing resources across School, Pacific, Workplace, and Community categories for government agencies and Pacific communities.

Product overview

Lift Education is an award-winning educational publisher based in Wellington, New Zealand, that creates experiences transforming learning and lifting achievement. Their portfolio includes diverse educational resources across School (instructional series, literacy content), Pacific (dual-language resources in 7+ Pacific languages), Workplace (training programmes with AR), and Community (safety and behaviour-change resources) categories. The core offerings include School Journal and instructional series (Ready to Read, School Journal, Connected), the Pasifika Dual Language Series with 123 flip books, CSI Private Eye interactive literacy series, child-friendly fonts, and various workplace and community training resources featuring AR technology and digital publications. Their products span print, digital, augmented reality, e-learning modules, and animation across multiple sectors and language communities.

Differentiator

Problem solved

Functional benefit

Products and services

• School Journal Series (Ready to Read, School Journal, Connected)
• Fire and Emergency AR Training Programme
• Pasifika Dual Language Series
• CSI Private Eye
• Child-Friendly Fonts
• Learning Languages Series
• Tautai Ake Series
• Road Safety and ACC Educational Materials

Quantifiable outcome

• 25,000+ students across 7 countries using CSI Private Eye literacy series
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• The Training PracticecoreStrategic or Co-development PartnerCollaborative partnership in creating and delivering transformational training resources. The Training Practice designs and delivers leadership development programmes while Lift Education develops pre- and post-workshop online modules and video content. Worked together on ACC leadership programmes.
• Ko Taku ReocoreStrategic or Co-development PartnerCollaboration to create inclusive resources bringing Deaf histories to life for Aotearoa's Deaf and hearing students. Lift collaborated with Ko Taku Reo to develop NZSL-supported resource packages.
• CSI LiteracycoreOEM/ Whitelabel/ Licensing PartnerCSI Literacy is Lift Education's venture publishing arm that produces CSI Private Eye interactive literacy series and other educational resources, now available on CSI Literacy Cloud.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Scholastic: Major global children's book and educational publisher with classroom magazines, leveled readers, and literacy programs. Comparable in literacy-focused children's publishing but at much larger scale.
• Pearson Education: Global education publishing incumbent covering K-12, higher education, and assessment with print and digital resources. Comparable in curriculum-aligned literacy publishing but operates at vastly greater scale across many markets.
• Hodder Education: UK-based educational publisher producing textbooks and digital resources for schools, with strong literacy and language offerings. Comparable in textbook and digital resource publishing for school markets.
• Cengage Learning: Global education and library reference publisher producing K-12 and higher-ed instructional materials in print and digital formats. Comparable in educational content production but at multinational scale.
• Oxford University Press Education: Global educational publisher producing textbooks, readers, and digital learning resources across English-language learning and literacy. Comparable in literacy and ESL/EFL publishing with extensive international reach.

Emerging players

• He Kupu Hao: New Zealand organization supporting te reo Māori language education and resources. Comparable in producing Māori-language educational content for NZ schools and communities, though at a smaller and more language-specific scale.

Regional players

• NZCER (New Zealand Council for Educational Research): NZ-based educational research and publishing organization producing assessment tools, research reports, and educational publications for schools and policy makers. Comparable in producing research-informed educational content for the NZ market.

Direct peers

• Essential Resources: New Zealand educational publisher producing literacy, numeracy, and curriculum-aligned resources for schools. Comparable in producing teacher support materials and serving the NZ MoE market.
• Learning Media: Wellington-based educational publisher producing resources for NZ schools and the Ministry of Education, including digital and print literacy materials. Direct comparable in size, geography, customer base, and curriculum publishing focus.
• Curriculum Press: NZ publisher of curriculum-aligned educational materials and classroom resources for primary and secondary schools. Direct comparable in the New Zealand school publishing market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LiftEdNZ

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lift Education