Peterborough Telegraph

Regional Digital News Mediapeterboroughtoday.co.uk

Company typePrivate
Founded1948
HeadquartersPeterborough, United Kingdom
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

Peterborough Telegraph firmographics

Firmographics

Name: Peterborough Telegraph
Legal name: Iconic Media Group Ltd.
Website: https://peterboroughtoday.co.uk
Company type: Private
Founded year: 1948
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Peterborough Telegraph industry classification

Industry

Product category: Regional Digital News Media
NAICS: Newspaper Publishers (513110), Newspaper Publishers (51311)
SIC: Newspapers: Publishing Or Publishing & Printing (2711)
akta.pro primary industry: Local & Regional Newspapers (Print & Digital) (MPAJADAB)
akta.pro secondary industry: Newsletter Publishing Platforms (MPACAIAA)

Keywords

Local digital news
Regional news coverage
News subscription services
Digital advertising publishing
Community news website

Where Peterborough Telegraph is headquartered

Location

Headquarters

HQ city: Peterborough
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Peterborough Telegraph business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

Digital Subscriptions: Subscription revenue from ad-lite premium memberships offering reduced advertising experience. Subscribers receive 70% fewer ads compared to free tier.
Digital Advertising: Display advertising and sponsored content placements across the website and newsletter. Includes promoted stories and branded content sections.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Ad-lite subscription

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Peterborough Telegraph product offering

Product offering

Core offering

Peterborough Telegraph (branded as 'Peterborough Today') is a regional digital news publication producing hyperlocal news, sports, politics, crime, traffic, weather, education, health, and lifestyle coverage for Peterborough and surrounding Cambridgeshire areas. Content is delivered via a responsive website (peterboroughtoday.co.uk), a daily email newsletter, and social media, monetised through digital advertising and an ad-lite subscription tier that provides paying subscribers 70% fewer ads.

Product overview

Peterborough Telegraph (also known as Peterborough Today) is a local digital news publication operated by Iconic Media Group Ltd. The company produces regional news content covering Peterborough and surrounding Cambridgeshire areas, including local politics, crime, sport, education, health, traffic, weather, and community stories. The publication operates a subscription-based model offering ad-lite subscriptions with reduced advertising for paying subscribers. Content is delivered through a website with breaking news alerts, newsletters, and various topical sections including What's On, Retro (heritage content), Sport (with focus on Peterborough United football club), and Business. The company also operates associated platforms including announcements and celebrations directories. No standalone software products, platforms, or modules were identified in the source content.

Differentiator

Problem solved

Functional benefit

Products and services

Ad-lite Premium Subscription Paid recurring subscription tier that gives individual readers access to Peterborough Telegraph / Peterborough Today news content with 70% fewer ads than the free, ad-supported experience. Targets individual local readers in Peterborough and Cambridgeshire seeking a less interrupted reading experience.
Display & Sponsored Content Advertising Programmatic display advertising, promoted/sponsored story placements, and branded content sections sold to advertisers for placement on the Peterborough Telegraph / Peterborough Today website and email newsletters. Targets local and regional advertisers seeking access to a Peterborough-area readership.

Companies that use Peterborough Telegraph

Customer profile

Segments1 record

Ideal customer profiles1 record

Peterborough Telegraph technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Peterborough Telegraph partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Independent Press Standards Organisation (IPSO)minorOthersThe Peterborough Telegraph and its associated newspaper are members of Independent Press Standards Organisation (IPSO), the independent regulator of the newspaper and magazine industry in the UK.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Peterborough Telegraph competitors and assessment

Company assessment

Direct peers

NationalWorld: Sibling brand under Iconic Media Group Ltd. operating a national and regional digital news platform; shares the same corporate owner, technology stack, and GTM motion (ad-lite subscription + display ads).
LincolnshireLive: Reach plc regional digital news brand covering Lincolnshire; matches Peterborough Telegraph in scale, revenue mix (digital subs + ads), and geographic-local-news model.
Yorkshire Evening Post: Major UK regional newspaper with a strong digital subscription and breaking-news operation; comparable audience-engagement model and revenue mix.
Hull Daily Mail: Reach plc single-city UK regional title with digital subscription and display advertising; highly comparable in market size, audience profile, and operating model.
Cambridge News: Long-established regional newspaper serving Cambridge and surrounding villages; competes for overlapping Cambridgeshire readership and local SME advertising budgets.
Lancashire Evening Post: Established regional daily covering Lancashire; comparable scale, hyperlocal coverage, and dual subscription/advertising revenue model.
Eastern Daily Press: Established East Anglian regional title (Norfolk); operates a comparable digital subscription, newsletter, and breaking-news model for a contiguous UK region.
CambridgeshireLive: Reach plc–owned digital-first regional news brand covering Cambridgeshire; directly competes for the same geographic audience, advertisers, and subscription pool as the Peterborough Telegraph.
Nottingham Post: Reach plc regional title serving a similar UK mid-sized city with a digital-first audience model and sport-led engagement (akin to Peterborough United coverage).
CoventryLive: Reach plc regional digital brand for Coventry; operates the same newsletter, breaking-news, and ad-lite subscription playbook used by Peterborough Telegraph.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Peterborough Telegraph financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Peterborough Telegraph leadership team

Management profile

Number of profiles

Profiles1 record

Peterborough Telegraph subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Peterborough Telegraph funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Peterborough Telegraph M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterborough Telegraph

What does Peterborough Telegraph do?

Is Peterborough Telegraph a public or private company?

Peterborough Telegraph is a private company. It is classified as corporate owned and is currently operating.

When was Peterborough Telegraph founded?

Peterborough Telegraph was founded in 1948. It employs 11 to 50 people.

Where is Peterborough Telegraph based?

Peterborough Telegraph is headquartered in Peterborough, United Kingdom, in the Europe region.

How does Peterborough Telegraph make money?

Two revenue lines are on record. Digital Subscriptions are the primary driver. The others are digital Advertising.

Who are Peterborough Telegraph's main competitors?

Direct peers on record are NationalWorld, LincolnshireLive, Yorkshire Evening Post, Hull Daily Mail, Cambridge News, Lancashire Evening Post, Eastern Daily Press, CambridgeshireLive, Nottingham Post and CoventryLive.

Does Peterborough Telegraph have an API?

No public API is recorded for Peterborough Telegraph.

What industry is Peterborough Telegraph in?

Peterborough Telegraph's product category is Regional Digital News Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 513110 and its SIC code is 2711.