What SSC Palmberg Schwerin does

SSC Palmberg Schwerin operates as SSC Sport-Marketing GmbH, a private limited liability company registered in Schwerin, Germany, and is one of the most successful women's volleyball clubs in German history. Founded in 1957 as SC Traktor Schwerin, the club competes in the 1. Bundesliga Frauen — Germany's top tier of women's volleyball, which features 12 teams — and participates in the DVV-Pokal, the Supercup, and CEV European competitions. The team plays home matches at the PALMBERG ARENA, described as one of Germany's most atmospheric volleyball venues. Across its 68-year history, the club has accumulated 13 German league championships, 8 DVV-Pokal victories, and 4 Supercup titles, with the most recent (13th) German championship won in 2025.

The commercial operation is a multi-stream sports business. Ticket revenue is generated through the club's own online ticketshop and the PALMBERG ARENA box office. Merchandise — including Macron teamwear, championship commemorative items ("Deutscher Meister 2025" / "Jetzt Schlägts 13" collection), jerseys, apparel, accessories, and gift vouchers in €20–€100 denominations — is sold via a Shopware-powered online fanshop, a physical fan/ticket shop at the Vereinsheim, and a local retail partner (Mega Movies). Sponsorship revenue is anchored by title sponsor Palmberg (whose name appears in the club name and arena), equipment partner Macron, and a portfolio of regional/national brands including DKB, Sparkasse, Sternauto, BAUUNION, Lübzer, and ALBA Berlin. Media rights flow through a partnership with Dyn, the official streaming platform of the Volleyball Bundesliga. The club also operates a Bundesstützpunkt (federal performance center) for youth talent development.

The customer base is split across three segments: (1) volleyball fans and regional/national sports enthusiasts purchasing tickets and merchandise; (2) corporate sponsors seeking brand association with an elite, tradition-rich sports property; and (3) young athletes in the talent pipeline progressing from youth programs to professional contracts. Marketing and distribution are concentrated in owned digital channels (website, newsletter, Facebook, Instagram, YouTube via Dyn) plus physical retail points in Schwerin. Digital infrastructure includes Shopware for e-commerce, PayPal and major credit cards for payment, and Google Analytics for web tracking. The managing directors are Thomas Otter and Michael Evers; the head coach is Felix Koslowski, supported by co-trainers Martin Frydnes and Lars Wienhues.

Name

SSC Palmberg Schwerin

Legal name

SSC Sport-Marketing GmbH Schwerin

Website

https://schweriner-sc.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

SSC Palmberg Schwerin is a German women's professional volleyball club (founded 1957) competing in the 1. Bundesliga Frauen. The record 13-time German champion generates revenue through tickets, merchandise, sponsorships (title sponsor Palmberg), and media rights via Dyn.

Ownership category

akta.pro rank

Product category

Professional Sports Club (Women's Volleyball)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Volleyball Leagues (MPAKAAAL)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Professional volleyball club
• Women's volleyball league
• Sports club merchandise
• Youth sports development
• Live sports broadcasting

Headquarters

HQ city

Schwerin

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket sales: Revenue from selling tickets to home matches at the PALMBERG ARENA in the 1. Bundesliga Frauen and cup/European matches. Ticket categories and pricing tiers are managed through the club's own ticketshop.
2. Merchandise and fan article sales: Online fanshop selling jerseys, apparel, accessories, and novelty items directly to consumers (B2C e-commerce). Products range from jerseys and hoodies to mugs, scarves, and home goods. Additional revenue from physical fan shop and matchday merchandise stands.
3. Sponsorship and partner deals: Corporate sponsorship from named partners including Macron (equipment), Palmberg (title sponsor), DKB, Sparkasse, Sternauto, and other regional/national companies. Sponsorship revenue forms a core pillar of the club's commercial model.
4. Media rights and streaming: Revenue from media rights through the Dyn streaming platform, the official media partner of the Volleyball Bundesliga. All 1st and 2. Bundesliga matches are broadcast live and on-demand via Dyn.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

SSC Palmberg Schwerin fields a professional women's volleyball team that competes in the 1. Bundesliga Frauen and sells match tickets, branded fanshop merchandise, and live-stream access via Dyn to fans. The club also operates a youth development program anchored at the Bundesstützpunkt in Schwerin and hosts events at the PALMBERG ARENA under a title-sponsorship arrangement with Palmberg.

Product overview

SSC Palmberg Schwerin is one of Germany's most successful women's volleyball clubs, founded in 1957, offering elite volleyball competition in the 1st Bundesliga, DVV Pokal, and European Cup. The club operates the Palmberg Arena as its home venue and maintains a comprehensive youth development program through the federal support center. The digital product portfolio includes a fanshop (built on Shopware e-commerce platform) selling official merchandise including Macron teamwear, championship commemorative items (Deutscher Meister 2025 collection), and general fan articles. Live streaming of matches is provided through media partner Dyn Volleyball. The organization functions as SSC Sport-Marketing GmbH.

Differentiator

Problem solved

Functional benefit

Products and services

• 1. Bundesliga Frauen Team Competition
• Match Tickets and Season Tickets

Quantifiable outcome

• 13 German championship titles — record holder in German women's volleyball
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• MacroncoreGTM or Marketing PartnerMacron is the official equipment and apparel supplier for SSC Palmberg Schwerin. The partnership covers teamwear, training gear, and match uniforms, with the Macron brand visible on all official merchandise and apparel in the fanshop. The club also sells Macron Teamwear items (polo shirts, training jackets, gym bags, backpacks) in its fanshop.
• PalmbergflagshipGTM or Marketing PartnerPalmberg is the title sponsor of the club, whose home arena is named PALMBERG ARENA. The sponsor's name is integrated into the club's official name (SSC PALMBERG Schwerin) and all branding, making this the most prominent commercial relationship.
• DKBminorGTM or Marketing PartnerDKB (Deutsche Kreditbank) is a partner of the club, appearing in the partner logo section of the website.
• SparkasseminorGTM or Marketing PartnerSparkasse (regional savings bank) appears in the partner logo section of the website.
• SternautominorGTM or Marketing PartnerSternauto (automotive dealership) appears in the partner logo section of the website.
• DyncoreGTM or Marketing PartnerDyn is the official media partner of the Volleyball Bundesliga, streaming all 1st and 2nd Bundesliga matches live and on-demand. The partnership distributes the club's matches to a national and international audience and conducts joint promotional events such as the Zoi DVV-Pokal draw broadcast on Dyn's YouTube channel.
• Volleyball Bundesliga (VBL)coreGTM or Marketing PartnerThe club is a member of the 1. Bundesliga Frauen, the top tier of German women's volleyball, governed by the Volleyball Bundesliga organization. The league organizes competition, marketing, broadcasting, and official match operations.
• Erasmus+ Sport / C-HERMES ProjectminorStrategic or Co-development PartnerSSC Palmberg Schwerin is an associated partner in the C-HERMES project, an EU Erasmus+ Sport initiative promoting sustainable sport practices across Europe. Project duration: January 2026 – June 2028. Partners include the Italian Cycling Federation (lead), Sportsroom NGO, Aventura Marão Clube, Iron Man Towarzystwo Sportowe, Blankcon, and others.
• CEV (Confédération Européenne de Volleyball)coreGTM or Marketing PartnerThe club participates in CEV European competitions (Europapokal), organized by the European Volleyball Confederation. This expands the club's reach beyond Germany into continental competition.
• ALBA BerlinminorGTM or Marketing PartnerALBA Berlin appears in the partner logo section of the website, indicating a marketing/partnership relationship.
• BAUUNIONminorGTM or Marketing PartnerBAUUNION appears in the partner logo section of the website.
• Lübzer (Lübzer Brauerei)minorGTM or Marketing PartnerLübzer brewery appears in the partner logo section of the website.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Allianz MTV Stuttgart: Fellow 1. Bundesliga Frauen club and one of the most decorated women's volleyball programs in Germany. Direct competitor in league play, cup competition, and CEV European events; comparable in scale, sponsorship depth, and youth-development infrastructure.
• Rote Raben Vilsbiburg: 1. Bundesliga Frauen volleyball club competing for sponsorship and talent in southern Germany. Direct peer with comparable fan engagement, merchandise, and league economics.
• USC Münster: Top-flight German women's volleyball club competing in the 1. Bundesliga Frauen. Direct peer on court and commercially, with comparable ticketing, sponsorship, and fanshop operations.
• Ladies in Black Aachen: 1. Bundesliga Frauen competitor and one of SSC Palmberg's listed 2026/27 season opponents. Comparable women's volleyball professional club with similar sponsorship and ticketing structures.
• VfB Suhl LOTTO Thüringen: Long-standing 1. Bundesliga Frauen club with similar regional sponsorship dynamics (e.g., LOTTO Thüringen). Direct peer in league standings, cup, and broadcast ecosystem via Dyn.
• Schwarz-Weiß Erfurt: 1. Bundesliga Frauen club and 2026/27 direct league opponent of SSC Palmberg Schwerin. Comparable operating model as a regional volleyball club competing for sponsor and fan attention.
• Skurios Volleys Borken: 1. Bundesliga Frauen club with a similar tier of sponsorship and ticketing economics. Direct peer for league competition, broadcasting reach via Dyn, and merchandising.
• ETV Hamburger Volksbank Volleys: Hamburg-based 1. Bundesliga Frauen club. Direct peer with comparable reliance on a regional banking sponsor (Volksbank) and similar commercial model around tickets and merchandise.
• Dresdner SC: Historic 1. Bundesliga Frauen competitor with a multi-sport club heritage. Comparable in league positioning, brand legacy, and reliance on regional fan base and sponsor ecosystem in eastern Germany.
• VC Wiesbaden: Top-tier German women's volleyball club and direct Bundesliga rival. Comparable in commercial model (sponsors, tickets, fanshop), youth academy operation, and participation in CEV competitions. Notable for recruiting internationally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SSCPalmbergSchwerin
• Instagraminstagram.com/sscpalmbergschwerin
• Xx.com/sscvolley

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SSC Palmberg Schwerin