East Photographic

What East Photographic does

East Photographic is a privately held creative talent agency founded in 1996 and headquartered in London at 10-14 Crossway, N16 8HX, with a second office in New York at 401 Broadway, Suite 908. The agency represents a curated roster of 28+ artists across four disciplines — photography and moving image, film, creative direction, and set design — and places this talent with brands, magazines, agencies, and publications in the commercial, fashion, beauty, and luxury sectors. Its operating model is a classic agency representation model: East connects artists with clients, negotiates engagements, and earns commissions on work booked through the agency. The technology footprint is minimal; the business is built on relationships, curation, and human creative judgment rather than proprietary software platforms.

The company operates as the parent of a small ecosystem of wholly-owned sister entities. artProduction is a worldwide full-service production company with offices in London and New York that handles production logistics for brands, magazines, photographers, directors, and agencies, enabling East to offer clients an integrated talent-plus-production solution. 10 14 Gallery is a London-based photography gallery and project space that provides exhibition opportunities for represented artists and reinforces the agency's cultural positioning. East also runs an annual professional mentorship programme for emerging photographers in both offices, as part of its stated commitment to diversity, equity, and inclusion. No revenue, headcount detail, or funding information is publicly disclosed; the firm is privately held with 11-50 employees and no parent company or institutional investors named in the data.

East Photographic's go-to-market is sales-led and relationship-driven, with marketing concentrated on Instagram (@east__co and sister-company handles) and a newsletter. The client base spans tier-one luxury houses (Dior, Louis Vuitton, Chanel, Hermès, Cartier, Valentino, Gucci), major beauty brands (Aesop, MAC Cosmetics, Haus Labs, Gucci Beauty), flagship editorial publications (British Vogue, Vogue Italia, Vanity Fair, T Magazine, WSJ. Magazine, British GQ), and selective adjacent sectors including automotive (Land Rover), sports (Nike, Rapha), hospitality (Belmond), and travel (Aer Lingus). Pricing is not publicly disclosed and is project-specific, negotiated directly between the agency and clients on a per-engagement basis.

Name

East Photographic

Legal name

East Photographic

Website

https://east.co

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

East Photographic is a London-founded (1996) creative talent agency with offices in London and New York that represents photographers, filmmakers, set designers, and creative directors, placing them with luxury, fashion, beauty, and editorial clients worldwide. Sister entities artProduction and 10 14 Gallery extend the offering into production and gallery programming.

Ownership category

akta.pro rank

Product category

Creative Talent Representation

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Commercial Photography (541922), Motion Picture and Video Production (51211), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

Keywords

• Photographer representation
• Creative talent agency
• Commercial photography booking
• Fashion editorial production
• Artists management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Artist Representation and Commission: East Photographic represents creative artists (photographers, filmmakers, set designers, creative directors) and earns commissions on work secured for its roster. The agency facilitates connections between talent and clients including brands, magazines, photographers, directors, and agencies in commercial, fashion, beauty and luxury sectors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

East Photographic is a creative talent agency that represents photographers, filmmakers, set designers, and creative directors, securing commercial, editorial, fashion, beauty, and luxury assignments for its roster. The agency complements representation with sister-entity artProduction for worldwide production services and 10 14 Gallery for exhibitions, plus an annual mentorship programme for emerging photographers.

Product overview

East is an agency for creative artists working globally with offices in London and New York. Founded in 1996, the company provides artist representation services across photography, film, creative direction, and set design. The core offering is the Artist Representation Agency, which represents photographers, filmmakers, creative directors, and set designers for commercial, fashion, beauty, and editorial work. This is complemented by artProduction, a sister full-service production company, and 10 14 Gallery, a London-based photography gallery and project space. The company also runs an annual mentorship programme for emerging photographers in both offices.

Differentiator

Problem solved

Functional benefit

Brands

• artProduction: Sister company and worldwide full-service production company with offices in London and New York, working with brands, magazines, photographers, directors and agencies in commercial, fashion, beauty and luxury sectors
• 10 14 Gallery

Products and services

• Artist Representation Agency Global artist representation securing commercial, editorial, fashion, beauty, and luxury commissions for a curated roster of photographers, filmmakers, set designers, and creative directors.
• artProduction Production Services Worldwide full-service production company with offices in London and New York, delivering estimation-to-completion production services for brands, magazines, photographers, directors, and agencies in commercial, fashion, beauty, and luxury sectors.
• 10 14 Gallery Photography gallery and project space based in London creating exhibition opportunities for represented artists, working with photographers, publishers, artists, publications, and selected partners to host contemporary photography exhibitions.
• Mentorship Programme Annual professional mentorship programme offered by London and New York offices, open to emerging and early career photographers of all backgrounds seeking to build careers in commercial and editorial photography.

Named customers29 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• 10 14 GallerycoreStrategic or Co-development PartnerA photography gallery and project space based in London. 10 14 works closely with photographers, publishers, artists, publications and selected partners, to create an ethos driven forum for contemporary photography. This is East's sister gallery providing exhibition opportunities for represented artists.
• artProductioncoreStrategic or Co-development PartnerartProduction is a worldwide full-service production company with offices in London and New York. They work closely with brands, magazines, photographers, directors and agencies in commercial, fashion, beauty and luxury sectors. The goal is to develop long-term relationships with clients to become their preferred production resource.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Art + Commerce: Reputable New York-based agency representing photographers, stylists, set designers, and hair and makeup talent. Overlapping client roster of fashion and luxury brands, with similar commission-based representation model.
• Streeters: London-headquartered artist representation agency with global offices, representing photographers, stylists, and creative talent for advertising, fashion, and editorial work. Closely comparable in service mix and brand-client focus.
• Art Partner: Long-established London- and New York-based artist representation agency representing photographers, stylists, hair and makeup artists for fashion, beauty, and luxury clients. Directly comparable to East Photographic in scope, geography, and roster structure.
• The Wall Group: Global talent management company representing stylists, hair and makeup artists, photographers, and creative directors. Comparable in representing multi-discipline creative talent for luxury and fashion clients.
• Management + Artists (M+A): Boutique representation agency for photographers and image-makers working in fashion, advertising, and editorial. Similar boutique positioning to East, serving overlapping luxury and fashion clients.
• Total Management: London-rooted talent agency representing photographers, stylists, hair and makeup artists, and creative directors with global brand clients. Comparable multi-discipline roster and fashion/luxury specialization.
• CLM (Caz Lomas Management): UK-based agency representing photographers, stylists, and production talent for advertising and editorial fashion work. Direct competitor in the London commercial photography representation market.
• Webber Represents: London-based agency representing photographers, stylists, and creative talent across fashion, beauty, and advertising sectors. Directly comparable boutique representation model.

Emerging players

• Anonymous Artists: Artist management and representation agency focused on photographers and creatives working in fashion and editorial. Smaller-scale but overlapping business model with similar target clients.

Others

• artProduction: Listed for context as East Photographic's own sister production company. Included to illustrate the closest vertically adjacent peer within the group's own ecosystem rather than as an external competitor.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/east__co
• Xx.com/East__Co

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Photographic