AMPED

What AMPED does

AMPED: Go All Electric is a nonprofit Regional Clean Energy Hub designated and funded by the New York State Energy Research and Development Authority (NYSERDA) to serve the Genesee-Finger Lakes region of New York State, anchored in Rochester. Founded in 2019 and operating with 11-50 staff, the organization functions as a free, unbiased energy advisor rather than a product or technology vendor. Its mission is to reduce carbon pollution from fossil fuel combustion by helping households, businesses, institutions, and vehicle fleets transition to electric appliances, heat pumps, solar, and electric vehicles.

The service portfolio spans three pillars. For residential customers, AMPED provides one-on-one Energy Advisor consultations, connections to vetted installers, weatherization and insulation guidance, clean heating/cooling support, residential solar advisory, and access to a self-serve Incentives Finder quiz that maps users to applicable rebates and tax credits. For commercial and institutional customers, the Hub offers building electrification advisory, a Commercial Electrification Incentives Directory, and a documented case-study library covering local organizations such as Rochester Optical, Rochester Regional Health, Hickey Freeman, Hunt Country Vineyards, Lake House Canandaigua, Monroe County, Rochester City, and Regional Transit Service (RTS). For fleets, the organization delivers fleet electrification planning, EV charging guidance, and electric school bus advisory including NYSERDA and EPA funding navigation.

The business model is grant-funded rather than transactional: services are provided at no charge and with no obligation to end users, removing price as a barrier to adoption. Revenue derives from NYSERDA Hub funding, partnership support from GRCC (Greater Rochester Clean Cities, a U.S. DOE Clean Cities coalition) and Climate Solutions Accelerator, and potentially other foundation or public grants; no equity funding, debt, or commercial revenue is disclosed. Go-to-market is community-led, combining content marketing, case studies, webinars, community events, email newsletters, partner referrals, and direct advisory bookings, with distribution reinforced by being the regional gateway to NYSERDA's incentive programs and to a pre-screened installer network.

Name

AMPED

Legal name

AMPED: Go All Electric

Website

https://ampedproject.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Grant Funding and Public Funding: As a Regional Clean Energy Hub funded by NYSERDA, AMPED operates as a nonprofit organization providing free advisory services to the community. The organization is supported by public funding and partnerships with entities like GRCC, Climate Solutions Accelerator, and NYSERDA.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

AMPED is a nonprofit Regional Clean Energy Hub that provides free advisory services to help the Genesee-Finger Lakes region transition from fossil fuels to electric homes, buildings, and vehicles. The organization connects residents, small businesses, and organizations to vetted installers, energy assessment options, and local, state, and federal incentive programs. Services span residential electrification (heat pumps, solar, efficient appliances, weatherization), commercial building electrification, fleet electrification, and electric school bus planning support.

Product overview

AMPED (Accelerating Manufacturing and Production for Electric Development) operates as a Regional Clean Energy Hub for the Genesee-Finger Lakes region in New York, functioning as a nonprofit energy advisory organization rather than a traditional product company. The organization offers a suite of advisory and educational services centered on building and fleet electrification: Residential Energy Advisory Services help homeowners electrify appliances, heating/cooling, and install solar; Commercial Building Electrification provides consulting for organizations transitioning to electric buildings; Fleet Electrification supports vehicle fleet conversions including electric school buses; and Electric School Bus Resources offer planning support for districts. Supporting tools include an Incentives Finder Quiz to identify applicable rebates and tax credits, a Commercial Electrification Incentives Directory, and documented Case Studies. The organization connects clients to energy assessments, vetted installers, and various state/federal incentive programs through direct consultation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Energy Advisory Services Free advisory services helping homeowners transition to electric appliances, heating and cooling, solar, and energy-efficient technologies. Includes connecting residents to incentives, vetted installers, and energy assessment options in the Genesee-Finger Lakes region.
• Commercial Building Electrification

Quantifiable outcome

• Median EV drivers save $770+ per year on annual fuel costs compared to gasoline vehicles
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• GRCC (Greater Rochester Clean Cities)coreStrategic or Co-development PartnerGRCC is a key partner in the AMPED Regional Clean Energy Hub network. As part of the national U.S. Department of Energy's Clean Cities Program, GRCC works with vehicle fleets, fuel providers, and community stakeholders to promote domestic fuels and advanced vehicle technologies. GRCC provides free fleet coaching sessions to help organizations transition to electric vehicles.
• Climate Solutions AcceleratorcoreStrategic or Co-development PartnerA founding partner supporting the AMPED initiative. Climate Solutions Accelerator works on climate action initiatives in the Genesee-Finger Lakes region, aligning with AMPED's mission to transition the community to clean energy.
• NYSERDA (New York State Energy Research and Development Authority)coreStrategic or Co-development PartnerNYSERDA funds the Regional Clean Energy Hubs across New York State, including AMPED. NYSERDA provides programs, incentives, and technical support for clean energy adoption including heat pumps, EVs, solar, and building electrification.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• Clean Energy States Alliance (CESA): Coalition of state clean energy funds and programs that shares best practices and coordinates multi-state initiatives. Comparable in that its members include many of the same state energy program structures that fund AMPED, but CESA is an inter-governmental facilitator rather than a direct consumer advisor.
• NYSERDA (New York State Energy Research and Development Authority): New York State agency that funds and operates the Regional Clean Energy Hub program of which AMPED is a participant. Not a peer in the competitive sense, but is the principal funder and programmatic parent of AMPED's model and the closest institutional analog.

Direct peers

• Rewiring America: National nonprofit focused on accelerating electrification of homes, buildings, and transportation through education, policy advocacy, and consumer-facing tools. Highly comparable mission and nonprofit advisory model to AMPED, but operating at national rather than regional scale.
• Groundswell: Nonprofit that builds community-owned clean energy projects, particularly community solar, for low- and moderate-income households. Comparable as a mission-driven community renewables organization; AMPED's broader electrification scope differentiates it, but both are community-based clean energy intermediaries.
• Solar United Neighbors: Nonprofit that helps communities form solar co-ops and access rooftop solar, heat pumps, and EVs through education, group purchasing, and vetted installer networks. Shares AMPED's community-based, consumer-education, and installer-vetting approach to clean energy adoption.

Emerging players

• EnergySage: Online marketplace that connects consumers with vetted solar, heat pump, and other clean energy installers and helps them compare quotes and incentives. Overlaps with AMPED's installer-network and incentive-navigation role, but is a digital marketplace rather than a community-based nonprofit.
• BlocPower: Climate tech company that finances and manages building electrification retrofits, particularly in underserved urban buildings. Comparable end-customer focus on building electrification, but operates as a for-profit venture-backed project developer rather than a free nonprofit advisor.

Regional players

• Mass Save: Massachusetts statewide energy efficiency program offering rebates, incentives, and no-cost home energy assessments for residential customers. Functions similarly to AMPED as a state-funded consumer advisory and incentive-navigation layer, but is a utility-administered program rather than an independent nonprofit.
• Energy Trust of Oregon: Independent nonprofit serving Oregon with energy efficiency and renewable energy programs, including consumer incentives, contractor networks, and technical advisory. Comparable in operating model to AMPED but serving a different state with a utility-surcharge funding base.
• HeatSmart Alliance (MassCEC): Massachusetts Clean Energy Center programs, including HeatSmart, that fund community-led outreach for heat pump and weatherization adoption. Functionally similar to AMPED's community-based clean energy advisory model, but tied to Massachusetts state programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMPED