ExOfficio

What ExOfficio does

ExOfficio is a US-headquartered apparel brand specializing in performance travel underwear and adjacent adventure apparel for men and women. The product portfolio is built around proprietary fabric platforms — most prominently Give-N-Go 2.0 (quick-drying, moisture-wicking), Give-N-Go Sport 2.0 (ultralight breathable mesh), and SeamFree (seamless construction) — augmented with a licensed HeiQ anti-odor treatment, 4-way stretch materials, moisture-wicking, and quick-dry technologies engineered for multi-day travel, outdoor activity, and high-energy sport. Product lines span men's boxer briefs, boxers, briefs, and undershirts, and women's bikinis, briefs, hipsters, thongs, and bralettes, with extensions into UPF sun-protection clothing and Insect Shield accessories. Unit pricing sits in the $16–$34 band, supported by volume discounts (10% off 2–4 pairs, 15% off 5+ pairs) and a 15% first-order email signup incentive.

The brand operates primarily as a direct-to-consumer (DTC) e-commerce business at exofficio.com, complementing DTC with an international distributor network for markets outside the US and Canada and an ExOfficio Pro program offering discounted access to eligible professional buyers. Marketing channels center on email acquisition, an affiliate program, and seasonal promotions. Customer segments are horizontal: travelers and adventure seekers, fitness enthusiasts, and comfort-focused everyday consumers.

ExOfficio is a wholly-owned subsidiary of NewellBrands, a large diversified consumer goods conglomerate, operating through ExOfficio, LLC with US-based customer service and Canadian operations. The brand has been in operation for over 20 years (firmographic foundation date 1987; company history event date 2000), and headcount is reported at 51–100 employees. Revenue, funding, and ownership transactions are not publicly disclosed.

Name

ExOfficio

Legal name

ExOfficio, LLC

Website

https://exofficio.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

ExOfficio is a US-based apparel brand designing and selling performance travel underwear and adjacent adventure apparel for men and women, operating primarily through DTC e-commerce at exofficio.com and a network of international distributors as a subsidiary of NewellBrands.

Ownership category

akta.pro rank

Product category

Performance Underwear & Intimate Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599), Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Panties & Briefs (CRAAAIAB), Performance Outerwear & Technical Apparel (CRAAAEAB), Trail Running & Outdoor Performance Accessories Retail (CRAMAAAH)

Keywords

• Travel underwear
• Performance apparel
• Moisture-wicking clothing
• Quick-dry underwear
• Adventure clothing

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: ExOfficio generates revenue through direct-to-consumer sales of travel underwear and intimate apparel. Products are sold at full price with periodic seasonal sales and promotions. Volume discounts are offered for bulk purchases (10% off 2-4 pairs, 15% off 5+ pairs).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ExOfficio designs, manufactures, and sells performance travel underwear and intimate apparel under proprietary fabric technologies including Give-N-Go 2.0, Give-N-Go Sport 2.0, SeamFree, and the Everyday Collection. The brand targets travelers, outdoor enthusiasts, and active consumers through direct e-commerce sales, with product lines spanning men's boxer briefs, boxers, briefs, and undershirts, plus women's bikinis, briefs, hipsters, thongs, and bralettes.

Product overview

ExOfficio is a travel underwear brand specializing in performance apparel for adventure and travel. The product portfolio consists of three main technology collections: Give-N-Go 2.0 (soft, quick-drying performance for everyday to off-the-grid adventures), Give-N-Go Sport 2.0 (ultralight mesh for high-energy activities from gym to trail), and SeamFree (seamless construction for women). The Everyday Collection provides comfortable options for daily wear. These collections span men's products including boxer briefs, boxers, briefs, and undershirts, and women's products including bikinis, hipsters, thongs, briefs, and bralettes. The brand also offers UPF clothing and Insect Shield accessories for sun and bug protection. ExOfficio focuses on core underwear technology with features like moisture-wicking, anti-odor treatment (HeiQ technology), 4-way stretch, quick-drying fabric, and breathable mesh construction.

Differentiator

Problem solved

Functional benefit

Brands

• Give-N-Go 2.0: Soft, quick-drying performance underwear collection for every adventure—from off days to off-the-grid, on the beach or in the mountains.
• Give-N-Go Sport 2.0
• Everyday Collection
• SeamFree
• ExOfficio Pro

Products and services

• Give-N-Go 2.0 Collection (Men's & Women's)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Icebreaker: Merino wool performance apparel brand for outdoor and travel use. Comparable technical apparel DNA, outdoor/travel consumer overlap, and similar category specialization around natural-performance fabrics.
• Tommy John: DTC premium underwear and apparel brand competing in men's and women's intimates with a comfort-and-performance narrative. Directly comparable to ExOfficio on premium unit pricing, DTC-first channel strategy, and intimate apparel focus.
• Smartwool: Performance Merino wool socks and apparel brand owned by NewellBrands. Directly comparable as a sister NewellBrands performance apparel brand targeting outdoor, travel, and active consumers with technical fabric positioning.
• MeUndies: Subscription-driven DTC underwear and loungewear brand with a soft, comfort-focused positioning. Comparable on DTC underwear category, premium unit economics, and direct digital acquisition motion.
• Bombas: Performance socks and apparel brand with strong social mission and premium DTC positioning. Comparable on technical apparel fundamentals (moisture-wicking, performance fabrics) and direct-to-consumer marketing sophistication in intimates-adjacent categories.
• Saxx Underwear: Premium men's performance underwear brand built around technical fabrics (BallPark Pouch, moisture-wicking, anti-odor) targeting active and travel consumers. Closely overlaps ExOfficio on product category, technology positioning, and DTC go-to-market.

Broad incumbents

• Patagonia: Established outdoor apparel and gear brand with technical performance positioning across broad categories. Overlaps with ExOfficio on outdoor-adventure consumer base and technical fabric emphasis, though at much larger scale and broader category scope.
• REI Co-op: Outdoor retailer carrying performance apparel including technical underwear and travel clothing. Comparable at the retail-channel and consumer-base level — REI serves as both a potential distribution partner and a competitive merchandising showcase for ExOfficio's category.
• Under Armour: Global performance athletic apparel brand with broad category coverage. Comparable on performance fabric technology, moisture-wicking/anti-odor positioning, and active-consumer targeting, though at vastly larger scale and broader scope than ExOfficio's travel-underwear niche.

Others

• ExOfficio (within NewellBrands portfolio): Internal portfolio context: ExOfficio sits alongside other NewellBrands-owned outdoor and lifestyle brands (e.g., Smartwool, Carhartt). Comparable as a portfolio asset with shared parent distribution leverage and consumer-overlap potential across outdoor and travel categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/exofficio
• Facebookfacebook.com/exofficio
• LinkedInlinkedin.com/company/exofficio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ExOfficio