IndieBox
- Company typePrivate
- Founded2013
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
IndieBox firmographics
Firmographics- Name
- IndieBox
- Legal name
- IndieBox
- Website
- https://theindiebox.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
IndieBox industry classification
Industry- Product category
- Video Game Merchandise and Marketing Services
- NAICS
- Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Indie Publishing & Label Services (Funding, Marketing, Release Management) (MPAFABAF)
- akta.pro secondary industry
- Collectibles & Trading Cards Distribution (CRAOAMAC)
Keywords
Where IndieBox is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IndieBox business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- White Label Merchandise Services: Custom merchandise creation and fulfillment services for game studios, including collector's editions, team gear, press kits, and retail distribution support.
- RobaRoba Consumer Sales: Direct-to-consumer sales of game merchandise through the RobaRoba marketplace platform. Platform enables developers to sell merch to fans with IndieBox handling all operations in-house.
- Trade Show Booth Services: Custom trade show booth design and fabrication for gaming industry events and conferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | RobaRoba Platform - Free for developers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
IndieBox product offering
Product offeringCore offering
IndieBox provides merchandise creation, fulfillment, and marketing services for video game studios, including custom merchandise, collector's editions, team gear, press kits, and retail distribution. The company operates the RobaRoba dedicated marketplace where game developers can design and sell merchandise directly to fans, with IndieBox handling inventory, sales, creation, fulfillment, and customer support in-house. Through its Star Power Exhibits brand, it also designs and fabricates custom trade show booth experiences for gaming industry conferences.
Product overview
IndieBox is a merchandise and marketing services provider for the gaming industry, offering three integrated products: White Label Services (custom merch, press kits, and retail distribution), RobaRoba (a marketplace platform for devs to design and sell merch directly to fans), and Star Power Exhibits (trade show booth creation). The company has shipped 750k products globally across 200+ game partnerships over 11 years, serving studios of all sizes from AAA to indie.
Differentiator
Problem solved
Functional benefit
Brands
- RobaRoba: The industry's only dedicated marketplace for game developers to easily design and sell new and existing merchandise directly to fans. Handles inventory, sales, creation, fulfillment, and customer support in-house.
- Star Power Exhibits
Products and services
- IndieBox White Label Services Custom merchandise creation and marketing services for game developers, including team gear, press kits, collector's editions, retail distribution support, and bespoke physical goods tied to game IP. The offering is targeted at game studios of all sizes (from indie developers to AAA publishers) seeking end-to-end physical-goods execution handled in-house by IndieBox.
- RobaRoba Merch Marketplace Platform Dedicated online marketplace platform that allows game developers to easily design and sell new and existing merchandise directly to fans, with IndieBox handling inventory, sales, creation, fulfillment, and customer support in-house. Positioned as the industry's only dedicated marketplace for game-dev merchandise and offered free to developers.
- Star Power Exhibits Trade Show Booth Services Custom trade show booth design and fabrication services for gaming industry conferences and events, creating memorable physical booth experiences for game studios regardless of budget. Operated under the Star Power Exhibits brand as a wholly owned sub-brand of IndieBox.
Companies that use IndieBox
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
IndieBox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
IndieBox partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
IndieBox competitors and assessment
Company assessmentDirect peers
- Fangamer: Fangamer is one of the most established independent video game merchandise companies, designing and selling apparel, collectibles, and accessories tied to major game franchises. Directly comparable to IndieBox as both serve the video game merch market with a combination of first-party studio partnerships and consumer-facing storefronts.
- JINX (J!NX): J!NX designs and sells video game-themed apparel, accessories, and collectibles, and has historically produced licensed merchandise for major gaming franchises. Closely aligned with IndieBox's white-label merchandise and consumer marketplace activities.
- Insert Coin: Insert Coin is a UK-based apparel and merchandise brand specializing in video game and geek culture designs. Comparable to IndieBox as a specialty retailer creating and selling gaming-themed physical goods to consumers.
- The Yetee: The Yetee produces and sells officially licensed video game merchandise, particularly for indie titles, with a similar mix of collector's editions, apparel, and accessories. Directly comparable to IndieBox's white-label and RobaRoba offerings across the indie-to-mid-tier game studio segment.
- Numskull Designs: Numskull Designs manufactures and distributes officially licensed video game merchandise, collectibles, and gift items globally. Highly comparable to IndieBox as both serve video game publishers with end-to-end merchandise creation, retail distribution, and consumer sales.
Broad incumbents
- Contrado: Contrado offers white-label custom merchandise manufacturing, print-on-demand, and drop-shipping services for brands, creators, and small businesses. Comparable to IndieBox's white-label offering in providing custom physical product creation and fulfillment for brand owners.
- Threadless: Threadless operates a community-driven apparel and merchandise platform with in-house printing, fulfillment, and a marketplace for independent artists and brands. Comparable to IndieBox as a multi-sided merch platform with in-house production and consumer storefront.
- TeePublic: TeePublic runs an artist marketplace for apparel and merchandise with print-on-demand fulfillment. Comparable to IndieBox's RobaRoba marketplace in providing creators with a low-friction path to sell merchandise, though oriented to general artists rather than gaming IP holders.
- Redbubble: Redbubble operates a global marketplace where independent artists and brands produce and sell print-on-demand merchandise. Comparable to IndieBox as a broader marketplace platform for designer/creator-led merch, though not specialized to the video game industry.
- Displate: Displate operates a global marketplace for metal prints and licensed artwork, with strong positions in gaming, entertainment, and pop culture categories. Comparable to IndieBox in enabling IP holders to monetize physical merchandise to fans via a dedicated marketplace.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IndieBox social profiles
Digital presenceIndieBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
IndieBox leadership team
Management profileNumber of profiles
Profiles2 records
IndieBox subsidiaries and ownership
Company hierarchySubsidiaries2 records
IndieBox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IndieBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IndieBox
What does IndieBox do?
IndieBox provides merchandise creation, fulfillment, and marketing services for video game studios, including custom merchandise, collector's editions, team gear, press kits, and retail distribution. The company operates the RobaRoba dedicated marketplace where game developers can design and sell merchandise directly to fans, with IndieBox handling inventory, sales, creation, fulfillment, and customer support in-house. Through its Star Power Exhibits brand, it also designs and fabricates custom trade show booth experiences for gaming industry conferences.
Is IndieBox a public or private company?
IndieBox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IndieBox founded?
IndieBox was founded in 2013. It employs 1 to 10 people.
Where is IndieBox based?
IndieBox is headquartered in Orlando, United States, in the North America region.
How does IndieBox make money?
Three revenue lines are on record. White Label Merchandise Services are the primary driver. The others are robaRoba Consumer Sales and trade Show Booth Services.
Who are IndieBox's main competitors?
Direct peers on record are Fangamer, JINX (J!NX), Insert Coin, The Yetee and Numskull Designs. Broad incumbents are Contrado, Threadless, TeePublic, Redbubble and Displate.
Does IndieBox have an API?
No public API is recorded for IndieBox.
What industry is IndieBox in?
IndieBox's product category is Video Game Merchandise and Marketing Services. Its primary akta.pro industry code is MPAFABAF, Indie Publishing & Label Services (Funding, Marketing, Release Management), with a secondary code of CRAOAMAC, Collectibles & Trading Cards Distribution. Its NAICS code is 45912 and its SIC code is 5945.