TradePoint
TradePoint (Trade Point BV) is a Dutch wholesale company founded in 1992 that distributes two eco-friendly household cleaning products — Quick'n Brite multi-purpose cleaner and Balbo Power Pad — to consumers in the Netherlands, Germany, Austria, and Benelux via major retailers and its own e-commerce webshop.
- Company typePrivate
- Founded1992
- HeadquartersArnhem, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What TradePoint does
Trade Point BV (operating as TradePoint) is a Dutch private wholesale company founded in 1992, headquartered in Arnhem, Netherlands, with a distribution center in 's-Heerenberg near the German border. The company provides logistics, order fulfillment, sales, marketing, sourcing, and product development services in support of a focused two-SKU consumer products portfolio: Quick'n Brite, a biodegradable multi-purpose cleaner available in paste (yielding up to 50 liters of detergent) and concentrated liquid form, and the Balbo Power Pad, a reusable super-fibre cleaning pad that removes tough stains using only water, alongside its Power Pad Mini variant.
TradePoint operates a custom-developed Warehouse Management System to manage inventory, distribution, and customer service levels across its channels. The company distributes products through major retailers in the Netherlands and Germany, additional stores and online providers across Germany, Austria, and the Benelux region, and its own e-commerce webshop for direct-to-consumer sales. The 's-Heerenberg facility, with 2,400 pallet places and 200 sq m of production space, enables 24-hour delivery to its core European markets.
The company's go-to-market combines direct-to-consumer e-commerce with multi-channel retail distribution, supported by historical first-mover adoption of Direct Response Television (DRTV) marketing in the 1990s and ongoing use of online internet marketing. TradePoint is bootstrapped, founder-controlled, and operates with 11-50 employees, targeting horizontal consumer-household demand with products positioned as eco-friendly, non-toxic, and cost-effective substitutes for multiple specialized cleaning agents.
TradePoint firmographics
Firmographics- Name
- TradePoint
- Legal name
- Trade Point BV
- Website
- https://tradepoint.nl
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TradePoint (Trade Point BV) is a Dutch wholesale company founded in 1992 that distributes two eco-friendly household cleaning products — Quick'n Brite multi-purpose cleaner and Balbo Power Pad — to consumers in the Netherlands, Germany, Austria, and Benelux via major retailers and its own e-commerce webshop.
- Ownership category
- akta.pro rank
Where TradePoint is headquartered
LocationHeadquarters
- HQ city
- Arnhem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
TradePoint business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations
Revenue model
- Product Sales: TradePoint generates revenue through the sale of consumer products including Quick'n Brite cleaning products and Balbo Power Pad cleaning pads. Products are sold through major retailers, online providers, and their own e-commerce webshop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail and e-commerce sales |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
TradePoint product offering
Product offeringCore offering
TradePoint is a wholesale and consumer products company that sources, develops, and distributes branded household cleaning products — primarily Quick'n Brite multi-purpose cleaner and Balbo Power Pad cleaning pads — to consumers in Holland and Germany through major retailers, online providers, and its own e-commerce webshop. It also provides logistics, order fulfillment, sales, marketing, sourcing, and product development services to retail partners.
Product overview
TradePoint offers a focused portfolio of two household cleaning products: Quick'n Brite multi-purpose cleaners (available in paste and concentrated liquid forms for cleaning floors, kitchens, bathrooms, and more) and Balbo Power Pad cleaning pads (a reusable super-fibre pad for removing tough stains from hard surfaces using only water). Both products are positioned as eco-friendly, non-toxic alternatives to traditional cleaning products.
Differentiator
Problem solved
Functional benefit
Products and services
- Quick'n Brite An environmentally safe, non-toxic, biodegradable multi-purpose household cleaner available as a 340ml formulation, paste (dilutable to up to 50 liters of detergent), and concentrated liquid. Designed to replace all conventional household cleaners and remove tough stains across floors, kitchens, bathrooms, leather upholstery, clothing, windows, mirrors, carpets, and more. Safe for use around children, pets, and food.
- Balbo Power Pad A reusable super-fibre cleaning pad (standard size 4 x 6 x 1 cm) that removes tough streaks and stains from hard surfaces using only water — including tea stains, water scale, ingrained grease, wood marks, and children's marker scribbles. Also available as Balbo Power Pad Mini (pack of 20) for small single jobs and hard-to-reach spots on sinks, pans, cookware, hot plates, stainless steel, plastic, doors, floors, garden furniture, sports shoes, leather upholstery, rims, and spokes.
Companies that use TradePoint
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
TradePoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TradePoint partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
TradePoint competitors and assessment
Company assessmentBroad incumbents
- Procter & Gamble: Global FMCG giant owning major cleaning brands (Fairy, Mr. Clean, etc.). Comparable as the dominant incumbent in the household cleaning category where TradePoint competes; sets the scale, marketing-spend, and shelf-share benchmark TradePoint operates against.
- Henkel: German FMCG company with major cleaning and laundry brands including Persil, Vernel, and Bref. Highly comparable as a German-headquartered CPG incumbent in laundry and home care that defines the competitive structure TradePoint faces across the DACH region.
- Reckitt Benckiser: British FMCG company owning major cleaning brands (Cillit Bang, Finish, Vanish). Comparable as a major incumbent in household cleaning with global distribution and marketing capabilities that shape TradePoint's competitive market context.
Direct peers
- HG International: Dutch company that manufactures and distributes specialty cleaning products under the HG brand. Highly comparable to TradePoint as a Netherlands-headquartered specialty cleaning business combining branded products with retail distribution across the Benelux and broader European market.
- Werner & Mertz: German eco-friendly cleaning products company that owns the Frosch brand. Directly comparable to TradePoint for its DACH-region focus, eco-positioning (biodegradable, plant-based formulas), and branded household cleaning products distributed through retail partners.
Emerging players
- Ecover: Belgian eco-friendly cleaning products company (now part of SC Johnson). Comparable to TradePoint in its pioneering eco-positioning and household cleaning focus, though operating at larger scale with broader geographic reach and brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
TradePoint social profiles
Digital presenceTradePoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
TradePoint leadership team
Management profileNumber of profiles
Profiles1 record
TradePoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TradePoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TradePoint
What does TradePoint do?
TradePoint is a wholesale and consumer products company that sources, develops, and distributes branded household cleaning products — primarily Quick'n Brite multi-purpose cleaner and Balbo Power Pad cleaning pads — to consumers in Holland and Germany through major retailers, online providers, and its own e-commerce webshop. It also provides logistics, order fulfillment, sales, marketing, sourcing, and product development services to retail partners.
Is TradePoint a public or private company?
TradePoint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TradePoint founded?
TradePoint was founded in 1992. It employs 11 to 50 people.
Where is TradePoint based?
TradePoint is headquartered in Arnhem, Netherlands, in the Europe region.
How does TradePoint make money?
One revenue line is on record: product Sales.
Who are TradePoint's main competitors?
Broad incumbents on record are Procter & Gamble, Henkel and Reckitt Benckiser. Direct peers are HG International and Werner & Mertz. Ecover is listed as an emerging player.
Does TradePoint have an API?
No public API is recorded for TradePoint.