FK Austria Wien

What FK Austria Wien does

FK Austria Wien is an Austrian professional football club founded in 1911 and operated through FK Austria Wien AG, an Aktiengesellschaft (public limited company) headquartered at Horrplatz 1, A-1100 Wien. The club is the most successful in Austrian football history with 24 Bundesliga championships and 27 cup titles (51 total), competing under the 'Die Veilchen' (The Violets) brand in the ADMIRAL Bundesliga. The legal structure separates professional football operations (FK Austria Wien AG) from the broader membership-based club (FK Austria Wien Verein), which encompasses community, youth, and amateur programs.

The club operates a portfolio of teams including the men's first team (Profis), women's team (Frauen) competing in the ADMIRAL Frauen Bundesliga and UEFA Women's Champions League qualifiers, youth academies (Akademie with U15, U16, U18 boys and the new Frauen-Akademie for girls), and inclusive programs (Special Violets, Allstars). The home venue is the Generali-Arena in Vienna's 10th district Favoriten, a 15,600-capacity stadium (14,500 for international fixtures) featuring fully cashless payments via open-loop card acceptance and the Mastercard/LAKS iCard digital wallet, free public Wi-Fi, and expanded video surveillance. Additional products include Viola TV multimedia content, a 350m² official fanshop (retail and e-commerce), stadium tours, a BEKO virtual stadium tour, and Austria Soccer Camps.

Revenue is generated through matchday ticketing and season subscriptions (Abonnement), annual memberships (Austria-Mitglied with 15% Abo discount and Wiener Linien transport integration), merchandise (via the NIKE/Macron partnership), corporate sponsorship (Generali naming rights, Macron kit, ADMIRAL betting, plus partners Verbund, Schwechater, Frankstahl, Wienholding, Harreither), VIP hospitality, event location rental, and youth/community programs. Distribution is direct-to-consumer via the club website, physical fanshop, stadium service centre, and owned social channels (Facebook, Instagram, Threads, X, Bluesky, TikTok, YouTube).

Name

FK Austria Wien

Legal name

FK Austria Wien AG

Website

https://fk-austria.at

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

101–250 employees

Short description

FK Austria Wien is an Austrian football club founded in 1911 operating men's and women's Bundesliga teams, youth academies, and inclusive programs, serving fans, members, corporate sponsors, and community participants from the Generali-Arena in Vienna.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• Matchday ticketing
• Club membership programs
• Football merchandise retail
• Youth football academy

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Matchday & Ticket Revenue: Revenue from day tickets and season tickets (Abonnement) for Bundesliga, Cup, and UEFA Conference League home matches at the Generali-Arena. Season ticket holders receive 15% discount and Wiener Linien public transport integration.
2. Memberships: Annual membership program ('Austria-Mitglied') offering benefits including priority access, discounts, and exclusive content. The 2026 membership features a David Alaba campaign.
3. Merchandise & Fanshop: The 350m² fanshop in the East grandstand of the Generali-Arena sells official merchandise including NIKE-branded clothing, memorabilia, and club merchandise. Online shop available at fanshop.fk-austria.at.
4. Sponsorship & Commercial Partnerships: Corporate sponsorship agreements including stadium naming rights (Generali), kit supplier (NIKE via Macron), sports betting (ADMIRAL), and partner sponsors (Frankstahl, Wienholding, Harreither, Verbund, Schwechater).
5. VIP Hospitality: Business VIP and Arena VIP hospitality experiences including premium seating, culinary offerings, and event spaces within the Generali-Arena.
6. Event Location Rental: The Generali-Arena is offered as an event venue for external events, including corporate functions, with dedicated B2B and event location services.
7. Youth & Community Programs: Revenue from Austria Soccer Camp, football school programs, school visits ('Austria ist Klasse'), and class excursions to the stadium.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

FK Austria Wien operates as a professional football club delivering elite men's football in the Austrian Bundesliga, women's football in the ADMIRAL Frauen Bundesliga, and youth development across U15–U18 academies, Young Violets, and Special Violets inclusive teams. Its commercial core consists of matchday ticket sales and season tickets (Abo) at the 15,600-seat Generali-Arena, club membership (Austria-Mitgliedschaft), and a NIKE-stocked Fanshop (physical and online).

Product overview

FK Austria Wien is a professional football club operating multiple competitive teams including the first team (Profis), women's team (Frauen), youth development teams (Young Violets, U18, U16, U15), and inclusive teams (Special Violets, Allstars). The club's product portfolio centers on live football entertainment at the Generali-Arena, supported by media streaming (Viola TV), retail merchandise (Fanshop in partnership with NIKE), and membership programs. Additional offerings include stadium tours, virtual stadium experiences, youth soccer camps, and special events. The club competes in Austrian Bundesliga, Cup competitions, and UEFA competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Generali-Arena Stadium Experience Matchday attendance and stadium experience at the 15,600 (national) / 14,500 (international) capacity home ground in Vienna's 10th district, featuring fully cashless payments, free Wi-Fi, full video surveillance, family corner, and VIP areas. Sold to fans attending Bundesliga, Cup, and UEFA Conference League home matches.
• Season Ticket (Abo) 2026/27 Annual season ticket subscription for Bundesliga and cup home matches. Members receive a 15% discount and the season ticket functions as a Wiener Linien public transport ticket before and after matches. Marketed as the most child- and member-friendly Abo in the Austrian Bundesliga.
• Austria-Mitgliedschaft (Club Membership) Annual club membership offering benefits including priority ticket access, a 15% discount on the season ticket (Abo), and participation in club activities. The 2026 membership features a David Alaba campaign.
• Viola TV Official multimedia platform providing video content including match highlights, interviews, behind-the-scenes footage, and full-length match re-lives accessible to fans via MyClub login.
• Generali-Arena Fanshop and Online Fanshop 350m² physical retail store in the east grandstand of the Generali-Arena, complemented by an online shop at fanshop.fk-austria.at. Stocks NIKE-branded clothing, official merchandise, memorabilia, and accessories. The store also serves as the club's service centre for tickets, memberships, and customer enquiries.
• Stadium Tour & Museum Ticketed guided tours of the Generali-Arena including museum access, offering visitors an inside view of stadium facilities, changing rooms, and historical exhibits of the club.
• Virtual Stadium Tour (Virtuelle Stadiontour by BEKO) Digital visualisation of the Generali-Arena developed in partnership with BEKO, enabling users to virtually experience the stadium facilities.
• Austria Soccer Camp Ticketed football training camps for young players organised by FK Austria Wien, providing professional coaching and club experience for children.
• Viola Run Ticketed running event challenge held at the Generali-Arena, asking participants how far they can run in 90 minutes.
• VIP Hospitality (Business VIP & Arena VIP) Premium hospitality experiences at the Generali-Arena including Business VIP and Arena VIP areas with premium seating, culinary offerings by DO & CO, and event spaces, sold to corporate clients and premium individual customers.
• Event Location Rental (Generali-Arena) Rental of the Generali-Arena as a venue for external corporate events, with dedicated B2B contact handling and event location services.
• Austria Wien Fußballschule (Football School) Recurring football training program for children delivered by Austria Wien coaches, offered as an ongoing enrolment-based service.

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• GeneralicoreStrategic or Co-development PartnerGenerali holds the stadium naming rights for the Generali-Arena (Horrplatz 1, 1100 Vienna). The partnership provides major brand visibility for Generali as the primary venue name sponsor of Austria Wien's home stadium.
• MacroncoreStrategic or Co-development PartnerMacron is the official kit supplier for Austria Wien, providing sportswear and official apparel for all teams. The partnership includes the fanshop fitting with over 250 memorabilia items and 100m² football merchandise area.
• NIKEcoreStrategic or Co-development PartnerNIKE is the sportswear brand supplying the official apparel range sold in the Austria Wien fanshop, featuring the NIKE 'swoosh' logo across clothing and accessories.
• DO & COcoreStrategic or Co-development PartnerDO & CO supplies stadium catering and kiosk food and beverage services at the Generali-Arena, providing matchday hospitality for stadium visitors.
• ADMIRAL SportwettenminorGTM or Marketing PartnerADMIRAL Sportwetten is Austria Wien's sports betting partner, providing marketing and promotional association with the club.
• Mastercard (with LAKS)coreTechnology or IntegrationMastercard and LAKS provide the iCard digital wallet accepted at the Generali-Arena kiosks and throughout the Viola Park, enabling cashless payments without a bank or credit card.
• FrankstahlminorGTM or Marketing PartnerFrankstahl is listed as an official partner of Austria Wien, appearing in the partner/sponsor section of the club's website.
• WienholdingminorGTM or Marketing PartnerWienholding is listed as an official partner of Austria Wien.
• HarreitherminorGTM or Marketing PartnerHarreither is listed as an official partner of Austria Wien.
• VerbundminorGTM or Marketing PartnerVerbund is listed as an official partner of Austria Wien.
• SchwechaterminorGTM or Marketing PartnerSchwechater is listed as an official partner of Austria Wien, providing beverages.
• ADMIRAL Bundesliga / Frauen Bundesliga / 2. LigacoreStrategic or Co-development PartnerAustria Wien participates in the ADMIRAL Bundesliga (men's top division), ADMIRAL Frauen Bundesliga (women's top division), and competes with its second team in the second division (ADMIRAL 2. Liga). The league titles and cup are branded under the ADMIRAL naming rights sponsor.
• Sky Sport AustriaminorGTM or Marketing PartnerSky Sport Austria is a broadcast and media partner covering Austria Wien matches and related sports content.
• SchullerminorGTM or Marketing PartnerSchuller is listed as an official partner of Austria Wien on the club's website.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LASK: Upper-Austrian Bundesliga club that has recently challenged the Salzburg/Austria Wien duopoly. Comparable in stadium scale (Raiffeisen Arena ~19,000) and in operating a multi-team academy setup, providing a useful peer for stadium monetization and youth development benchmarks.
• Wolfsberger AC: Austrian Bundesliga club with similar stadium scale (Lavanttal Arena ~9,000–12,000) and a Red Bull-affiliated history. Useful comparable for mid-tier Austrian club economics, sponsorship composition, and UEFA Conference League-level commercial potential.
• TSV Egger Glas Hartberg: Austrian Bundesliga club operating out of a smaller provincial market. Useful comparable for understanding how Austria-based clubs without major-urban catchment areas monetize memberships, sponsorships, and matchday revenue.
• SK Sturm Graz: Historic Austrian Bundesliga club and recurring title challenger. Similar scale and revenue profile to Austria Wien; competes in the same domestic sponsor pool and regularly faces Austria Wien on the pitch, making it a tight benchmark for Austrian top-flight economics.
• FC Augsburg: German Bundesliga club with a WWK Arena of comparable capacity (~30,000) and a similar mid-table historic profile. Useful European peer for cross-league benchmarking of matchday revenue, fan membership economics, and sponsorship rates in a top-5 league.
• SK Rapid Wien: Vienna's other Bundesliga club and historic cross-town rival. Operates the Allianz Stadion with similar commercial structure (memberships, sponsorships, fanshop, corporate hospitality), making it the most directly comparable peer for fan-share, matchday revenue, and sponsorship pricing dynamics.
• Red Bull Salzburg: Currently dominant Austrian Bundesliga club and regular UEFA Champions/Europa League participant. Comparable as another Austrian top-flight football club competing for the same national sponsorships, broadcast rights, and Champions League prize money, though with materially larger commercial resources.
• WSG Tirol: Austrian Bundesliga club with similarly modest stadium capacity (Gernot Langes Stadion ~5,800). Comparable as a domestic peer at the smaller end of stadium scale, useful for benchmarking how clubs with constrained matchday revenue diversify via memberships and sponsorship.
• SK Austria Klagenfurt: Austrian Bundesliga club based in Klagenfurt with a smaller stadium footprint. Comparable as a domestic peer competing for the same ADMIRAL Bundesliga broadcast and sponsor pool, useful for benchmarking lower-mid tier club revenue.
• 1. FSV Mainz 05: German Bundesliga club with comparable stadium scale (Mewa Arena ~33,000) and a similarly strong youth/community engagement profile. Comparable as a European mid-tier football club that monetizes a modern stadium plus membership-based fan engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FKAustriaWien
• YouTubeyoutube.com/fkaustriaat
• Facebookfacebook.com/fkaustria
• Instagraminstagram.com/fkaustriawien
• TikToktiktok.com/@fk_austria_wien
• LinkedInlinkedin.com/company/fk-austria-wien

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FK Austria Wien