Pepper

What Pepper does

Pepper Finance Corporation, S.L.U. is a Spanish specialty consumer finance company that provides buy-now-pay-later (BNPL) and installment credit for retail purchases, operating in Spain since 2006 as a Spanish private limited liability company under a brand license from Pepper Global Assets (Singapore) Pte. Ltd. The company runs a two-sided platform: retailers integrate Pepper at the point of sale (physical stores via the Pepper Comercios app and ecommerce via plugins for WooCommerce, PrestaShop, Magento, and Shopify) to offer consumers deferred payment of €50-€10,000 per transaction, while end consumers apply, sign, and manage their credit through the Pepper Clientes mobile app. The product portfolio spans single-transaction consumer loans, personal loans, a reusable revolving credit line, and attached payment-protection insurance sold through affiliated entity Pepper Assets Services, S.L.U.

Underlying the platform is a real-time, ML-based credit decisioning engine that produces sub-2-minute approval decisions with minimal documentation, supports channel-customized tariff configuration per merchant, and powers fraud and AML anomaly detection. Credit decisions are informed by integrations with Spanish credit bureaus ASNEF-Equifax and Badexcug-Experian, and the system supports Apple Pay and Google Pay repayment methods alongside daily merchant settlement. The business model is merchant-funded: Pepper earns a per-transaction take rate (bundled into the cost of credit or charged to the merchant) and provides same-day settlement to merchants, with consumer-facing pricing that includes 0% interest options on some products and tiered cancellation fees on interest-bearing credits.

The company is led by CEO Paco Pedraza (20+ years in POS financing, joined 2013 from Celeris Servicios Financieros and Citifinancial Spain) alongside CBO Fernando García, General Counsel & Head of ESG Guillermo Arnaiz, and Chief Data Officer Alejandro Becerra. Pepper markets primarily to two audiences — Spanish SMB and mid-market retailers via direct sales, content marketing, and merchant referrals, and end consumers via the in-app experience and merchant point-of-sale presence. The company holds AENOR carbon footprint certification, MITECO Cálculo y Compenso seals (2020-2023), Carta de Diversidad 2024-2025, and Baby Friendly certification, signaling an unusually active ESG posture for a non-bank lender. Revenue, GMV, and ownership structure beyond the brand-license relationship are not publicly disclosed.

Name

Pepper

Legal name

Pepper Finance Corporation, S.L.U.

Website

https://pepperfinance.es

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Pepper Finance Corporation, S.L.U. is a Spain-based buy-now-pay-later provider founded in 2006, offering omnichannel installment credit to retail merchants and consumers through a real-time ML-based decisioning engine, ecommerce plugins, and mobile apps, earning a per-transaction take rate on financed purchases.

Ownership category

akta.pro rank

Product category

Consumer Lending (Buy-Now-Pay-Later)

NAICS

Sales Financing (52222)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

akta.pro secondary industries

In-Store / In-Person BNPL (POS) (FSAKACAB), Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)

Keywords

• Buy now pay later
• Consumer installment financing
• Point of sale lending
• Ecommerce payment plugins
• Merchant credit platform

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction fees on financed purchases: Pepper earns a fee (take rate) on each financing transaction processed through its platform at merchant partners. This is a per-transaction revenue model where merchants pay for the financing infrastructure and instant payment settlement they receive. The fee is bundled into the cost of credit for the consumer or charged to the merchant.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pepper operates an omnichannel buy-now-pay-later (BNPL) consumer financing platform in Spain, enabling shoppers to split retail purchases of €50–€10,000 into customizable installments via its mobile app. Merchants integrate Pepper at the physical point of sale (Pepper Comercios) or on ecommerce sites (plugins for WooCommerce, PrestaShop, Magento, Shopify, plus a custom API), with AI/ML-driven real-time credit decisioning producing approvals in under 2 minutes and same-day settlement to merchants.

Product overview

Pepper is an omnichannel buy-now-pay-later (BNPL) financial services platform operating in Spain since 2006. The core offering is installment payment financing for retail purchases, available both in physical stores via the App Pepper Comercios and online through ecommerce plugins or API integration. The platform serves two primary user segments: end consumers who finance purchases through the App Pepper Clientes, and merchants who offer and manage financing through the App Pepper Comercios and Plataforma Pepper merchant portal. Pepper's product portfolio includes consumer loans (Préstamos Consumo), personal loans (Préstamos Personales), and reusable credit lines (Línea de Crédito Reutilizable). Payment protection insurance (Seguros de Protección de Pagos) is offered as an add-on through affiliated entity Pepper Assets Services, S.L.U. The technology stack features real-time credit decisioning systems, machine learning-based personalization, and integration plugins for major ecommerce platforms including WooCommerce, PrestaShop, and Magento, with Shopify support in development.

Differentiator

Problem solved

Functional benefit

Products and services

• Pepper Pago Aplazado (BNPL Consumer Financing) Buy-now-pay-later financing allowing consumers to split retail purchases of €50–€10,000 into customizable installments. Available at physical point of sale and on ecommerce sites, fully digital with approval in under 2 minutes.
• App Pepper Clientes (Consumer Mobile App) Mobile app (iOS and Android) for end consumers to view and manage financing agreements, customize installments, change payment dates, make early or partial repayments, and download documentation.
• App Pepper Comercios (Merchant Mobile App) Mobile application for physical-store merchants to process financing approvals, manage clients, settlements, returns, and contact commercial support in real time at the point of sale.
• Plataforma Pepper (Merchant Web Portal) Unified web platform for merchants to manage financing operations, view settlements, track clients and returns, and access commercial contact information, supporting both physical-store and ecommerce merchant operations.
• Pepper Ecommerce Integration (BNPL Plugins) Pre-built plugins and a custom REST API allowing online merchants to offer Pepper's BNPL payment method at checkout. Native plugins available for WooCommerce, PrestaShop, and Magento, with Shopify support announced as upcoming.
• Préstamos Consumo (Consumer Loans) Standard consumer credit product for financing purchases at participating retail stores, including specific protocols for general consumption and ecommerce consumption.
• Préstamos Personales (Personal Loans) Personal loan products for individual consumers with flexible repayment terms and customized installment options.
• Línea de Crédito Reutilizable (Reusable Credit Line) Revolving credit facility allowing customers to reuse funds up to a credit limit without re-applying, with ongoing creditworthiness re-evaluation using scoring profiles.
• Seguros de Protección de Pagos (Payment Protection Insurance) Payment protection insurance distributed through affiliated Pepper Assets Services, S.L.U. as insurance mediator, with options such as full warranty, basic warranty, integral warranty, accidental death, and accident hospitalization.

Quantifiable outcome

• Merchants experience a >20% increase in average ticket/transaction value when offering Pepper deferred payment.
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• GAME EspañacoreStrategic or Co-development Partner · 1 January 2022Pepper and GAME formed an omnichannel financing partnership in 2022, enabling GAME's physical stores and ecommerce website to offer Pepper's deferred payment solution. The partnership included exclusive financing campaigns such as PS5 promotions. GAME reported doubling its financing ratios across both channels as a result.
• Pepper Global Assets (Singapore) Pte. Ltd.coreOEM/ Whitelabel/ Licensing PartnerPepper España (Pepper Finance Corporation, S.L.U.) operates under a brand license granted by Pepper Global Assets (Singapore) Pte. Ltd. The Singapore entity owns the Pepper brand globally. Pepper España is a separate and independent company from Pepper Global Group / Pepper Advantage.
• Pepper Assets Services, S.L.U.coreOthersPepper Assets Services, S.L.U. (CIF B-86615945) is an affiliated entity within the Pepper group in Spain, registered at the same Madrid address. It acts as a registered insurance broker (Agencia de Seguros Exclusiva, N° E-0195-B86615945) and as a data processor for Pepper's services, administering credit information and credit contracts. It also makes insurance offers to Pepper's customers.
• Woocommerce, PrestaShop, Magento, ShopifycoreTechnology or IntegrationPepper has integrated its deferred payment solution as plugins with the major Spanish/Latin American ecommerce platforms: WooCommerce, PrestaShop, Magento, and (soon) Shopify. These integrations enable Pepper to be offered at checkout on merchant ecommerce websites built on these platforms.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Klarna: Klarna is a global BNPL leader with expanding European footprint, offering pay-in-installments at checkout. While not Spain-specialized, it competes with Pepper for online merchant integrations and consumer brand awareness in the Spanish market.
• Affirm: Affirm is a US-headquartered BNPL provider expanding into Europe, offering installment financing at checkout. It is a broader incumbent that may enter Spanish ecommerce integrations, competing with Pepper's merchant-funded model.
• Oney (Banque Accord): Oney is a Banque Accord/Auchan-owned consumer finance and BNPL provider active in Spain offering 3x payment and installment financing at retail and online, competing with Pepper in the Spanish BNPL space.
• Cetelem (BNP Paribas Personal Finance): Cetelem is BNP Paribas's Spanish consumer credit arm offering POS financing, personal loans, and credit cards through retail partnerships, competing with Pepper for merchant relationships across Spanish retail verticals.
• CaixaBank Payments & Consumer Finance: CaixaBank's consumer finance arm offers POS financing and installment credit to Spanish merchants and consumers through bank-channel distribution, competing with Pepper for retail BNPL partnerships.
• Sabadell Consumer Finance: Banco Sabadell's consumer finance subsidiary provides installment financing at retail POS in Spain, serving as a bank-affiliated incumbent competitor in the same deferred payment category as Pepper.
• Cofidis España: Cofidis is a Crédit Mutuel-owned consumer finance provider in Spain offering installment credit at retail point of sale and online, serving as a larger incumbent competitor in the same BNPL/consumer credit category as Pepper.

Direct peers

• Aplazame: Aplazame is a Spanish BNPL fintech offering instant financing at online checkout, competing head-to-head with Pepper for ecommerce merchants and end-consumer installment loans in Spain.
• SeQura: SeQura is a Barcelona-based BNPL provider serving Spanish ecommerce merchants with installment financing at checkout, directly competing with Pepper in the same online merchant segment and product category.
• Pagantis: Pagantis is a Spanish-originated BNPL/consumer credit platform serving ecommerce merchants with point-of-sale installment financing, a close competitor to Pepper's merchant-integrated BNPL offering in Spain.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pepperfinance
• Facebookfacebook.com/pepperfinance

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepper