Bushmans

What Bushmans does

Bushmans Group Pty Ltd is an Australian family-owned manufacturer of water and liquid storage tanks, founded in 1989 and headquartered in Sydney. The company produces polyethylene rainwater tanks (1,000L–46,400L), galvanised Aqualine steel liner tanks (20,000L–360,000L), slimline and under-deck variants, industrial and chemical storage tanks, agricultural troughs and feeders, diesel tanks, and — most recently — septic tanks (launched 2025). Manufacturing is conducted at five AS4766-accredited plants in Orange (NSW), Dalby (QLD), Innisfail/Goondi Bend (QLD), Terang (VIC), and Adelaide/Cavan (SA), using one-piece rotational moulding with proprietary Sunsmart/Suntough UV-stabilised polyethylene and ultrasonic wall-thickness QA.

Revenue is generated primarily through one-time tank sales priced from approximately $845 for a 1,000L slimline tank to multi-thousand-dollar custom quotes for Aqualine steel and large industrial installations, plus a recurring TankSmart subscription layer ($79–$99/year) introduced in 2023. Go-to-market combines direct-to-consumer e-commerce on bushmantanks.com.au, an own delivery fleet with a Customer Care Team handling placement and fittings installation, an Australian reseller and stockist network (e.g., CRT Camperdown), and a direct industrial/commercial sales motion. Customer segments are residential homeowners, agricultural operations, industrial sites (chemicals, mining, stormwater, firefighting), and government/education buyers, with no disclosed enterprise concentration or large anchor contracts.

The business has grown organically over more than 35 years without disclosed external funding, operates entirely within Eastern and Central Australia, and holds AS4766 and AS/NZS4766:2006 certifications across its manufacturing base. Distribution is supported by a Winter 2026 digital catalogue and ongoing community sponsorship at agricultural shows.

Name

Bushmans

Legal name

Bushmans Group Pty Ltd

Website

https://bushmantanks.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Bushmans is an Australian family-owned manufacturer of polyethylene and steel water storage tanks (1,000L–360,000L) serving residential, agricultural, and industrial customers across Eastern and Central Australia through direct e-commerce, resellers, and an own-fleet delivery network since 1989.

Ownership category

akta.pro rank

Product category

Water Storage Tanks

NAICS

Boiler, Tank, and Shipping Container Manufacturing (3324), Metal Tank (Heavy Gauge) Manufacturing (33242)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Blow-Molded Tanks & Reservoirs (Water, Fuel, Chemical) (IMANAGAG)

akta.pro secondary industries

Water Storage & Delivery Infrastructure (Tanks, Reservoir Liners, Bladders) (AFABAHAK), Chemical Tank Farms & Bulk Liquid Chemical Storage (TLALAHAH)

Keywords

• Polyethylene water tanks
• Rainwater storage solutions
• Industrial liquid containment
• Tank monitoring systems
• Agricultural water storage

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Water Tank Sales: One-time sale of poly and steel water tanks in various sizes (660L to 360,000L). Tanks are sold directly through e-commerce and via resellers/stockists. Prices range from approximately $845 to $2,550 for poly tanks up to 10,000L, with larger steel tanks requiring custom quotes.
2. TankSmart Subscription: Recurring annual subscription for remote tank level monitoring. Cellular model at $79/year, Satellite model at $99/year. First year is included free with tank purchase.
3. Accessories and Components: Sales of water tank accessories including pumps, fittings, gauges, strainers, valves, hoses, and overflow systems. Also includes troughs, feeders, and custom moulding options.
4. Delivery and Installation Services: Delivery, placement, and fittings installation services provided by Bushmans Customer Care Team across metro and regional Australia. Includes onsite installation for Aqualine steel tanks by qualified installers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bushmans designs, manufactures, and distributes polyethylene and steel water storage tanks in capacities ranging from 660-litre slimline units up to 360,000-litre industrial Aqualine steel-lined tanks. The company also supplies pumps, septic tanks, diesel tanks, agricultural troughs and feeders, under-deck tanks, firefighting tanks, tank monitoring technology, and related accessories, serving residential, agricultural, industrial, and government/education customers across Australia.

Product overview

Bushmans is a multi-product water storage solutions provider offering a unified portfolio of water tank products for residential, agricultural, commercial, and industrial applications. The core product line consists of Poly Water Tanks (1,000L-46,400L) and Aqualine Steel Liner Water Tanks (20,000L-360,000L), complemented by specialised variants including Slimline Water Tanks for space-constrained urban installations, Under Deck Water Tanks, and Agriculture Products such as stock troughs and feeders. The company has expanded into adjacent categories including Industrial Tanks for chemical and bulk liquid storage, Diesel Tanks, Septic Tanks (launched 2025), Water Pumps, and Tank+Pump Packages. The TankSmart® add-on module provides smart remote monitoring via Agbot™ technology with cellular and satellite connectivity options. Products are distributed under the Bushmans brand nationally, with the OzPoly sub-brand serving North Queensland customers specifically.

Differentiator

Problem solved

Functional benefit

Brands

• Aqualine: Galvanised steel liner water tank product range with capacities from 20,000L to 360,000L
• TankSmart
• OzPoly
• Suntough

Products and services

• Poly Water Tanks Round polyethylene water storage tanks available in capacities from 1,000L to 46,400L for residential, agricultural, and light commercial rainwater harvesting and water storage.
• Slimline Water Tanks Narrow-profile polyethylene water storage tanks from 660L to 5,000L designed for properties with limited footprint such as side-of-house and urban lots.
• Aqualine Steel Liner Water Tanks Large-capacity steel-lined water tanks from 20,000L to 360,000L, produced under Bushmans' exclusive Australian licence for the Aqualine system, targeted at industrial and bulk storage applications.
• Aqualine Firefighting Water Tanks Firefighting-reserve variant of the Aqualine steel-lined tank range, configured to hold dedicated water reserves for rural, commercial, and government firefighting compliance.
• Industrial Tanks Industrial-grade polyethylene and steel-lined tanks (660L to 46,400L) sold through Bushmans' dedicated industrial sales team with custom design, engineering, and project delivery.
• Septic Tanks Polyethylene septic tanks for residential and rural wastewater management, launched as a new Bushmans product category.
• Diesel Tanks Polyethylene diesel fuel storage tanks designed for agricultural, commercial, and on-site fuel storage applications.
• Agriculture Products Agricultural water troughs, livestock feeders, and related on-farm water management products sold alongside Bushmans poly tanks to farmers and rural property operators.
• Under Deck Water Tanks Specialty slim polyethylene water tanks sized to fit beneath decks, verandas, and outdoor structures for space-constrained residential installations.
• Water Pumps Standalone water pumps sold as companion products to Bushmans water tanks for domestic and agricultural water pressurisation and transfer.
• Water Tank Accessories Standalone fittings, valves, leaf strainers, and accessories sold for use with Bushmans water tanks and rainwater harvesting systems.
• TankSmart Proprietary connected monitoring system that tracks water tank levels, sold as a standalone add-on to Bushmans tanks and supported by an annual subscription.
• Tank + Pump Packages Pre-bundled packages combining a Bushmans water tank with a matched pump, sold as a single combined unit to residential and rural customers.

Quantifiable outcome

• Average household can reduce water bill by 30-60% using a rainwater tank
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• AgbotcoreTechnology or IntegrationAgbot provides the technology powering Bushmans TankSmart remote water tank level monitoring system. TankSmart is sold as a Bushmans product while Agbot provides the underlying monitoring infrastructure for both cellular and satellite models.
• Operation Clean Sweep AustraliaminorStrategic or Co-development PartnerBushmans is a proud partner of Operation Clean Sweep Australia, a non-profit organisation helping plastic manufacturers minimise waste and reduce plastic entering the environment. Aligns with Bushmans commitment to sustainable plastics manufacturing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Snyder Industries: US-headquartered rotational moulded polyethylene tank manufacturer serving agricultural, industrial, and water storage markets. Comparable manufacturing process and product category to Bushmans, though a broader incumbent with global industrial distribution.
• Kingspan Water & Energy: Global Irish-listed manufacturer of water storage tanks, hot water systems, and energy solutions, with an established Australian operation. Significantly larger than Bushmans, but offers overlapping rainwater and industrial water storage products in the same Australian market.
• Norwesco: Largest North American rotational moulded polyethylene tank manufacturer producing water, chemical, and industrial storage tanks. Comparable in core rotational moulding technology and product range, though operating at much larger scale and in a different geography.
• Rheem Australia: Established Australian manufacturer of hot water systems, water heaters, and increasingly connected water solutions. Adjacent product category with overlapping residential customer base and similar distribution through plumbing channels.

Direct peers

• AllOz Tanks: Australian-made poly rainwater tank manufacturer serving residential and rural customers through direct and reseller channels. Comparable in size, product range, and target customer to Bushmans' core poly tank business.
• Waterplex: Australian poly water tank specialist serving residential, rural, and commercial customers. Directly comparable product range and Australian-made positioning make it a relevant competitive comparable for Bushmans' poly tank business.
• Team Poly: Australian polyethylene tank manufacturer producing rainwater tanks, slimline tanks, and agricultural poly tanks. Competes with Bushmans on similar SKUs, sizes, and channels across eastern Australia with comparable 'Australian-made' branding.
• Clark Tanks: Australian poly water tank manufacturer directly competing with Bushmans in the residential and rural rainwater tank market. Comparable product range, distribution model through resellers, and Australian-made positioning make it the closest head-to-head competitor.
• Pioneer Water Tanks: Australian-designed water tank manufacturer with global distribution, producing both poly and steel tanks ranging from small residential to large agricultural and firefighting capacity. Direct competitor in the larger-capacity steel liner segment where Bushmans' Aqualine range competes.
• Tricel: Australian and European manufacturer of water storage tanks, septic tanks, and wastewater treatment products. Overlaps with Bushmans in both water tanks and the recently launched septic tank category, with a comparable distribution and reseller model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bushmanstanks
• LinkedInlinkedin.com/company/bushmans-group-pty-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bushmans