Merca SID

What Merca SID does

MercaSID, S.A. is a Dominican consumer goods company and wholly owned subsidiary of the diversified conglomerate Grupo SID (originally Sociedad Industrial Dominicana, founded July 1, 1937 in Santo Domingo). The company operates a hybrid business model combining manufacturing of its own consumer brands with exclusive distribution and representation of international brands in the Dominican Republic. Its owned-brand portfolio spans edible oils and fats (Aceites Crisol, refined soybean/coconut/sunflower/corn oils, palm olein), corn-based flours and semolinas, margarine (Manicera), and household cleaning/laundry products (Cielo Azul, Lavador, Mas Color, Fab, Thunder, Bon Bril, Plenitud, Rayito). Its distributed portfolio includes premium spirits from Diageo (Johnnie Walker, Smirnoff, Old Parr, Ron Zacapa, Tanqueray, Don Julio, Baileys), personal care and tissue products from Kimberly-Clark (Huggies, Kleenex, Kotex, Cottonelle, Scott), cleaning brands (Clorox, Formula 409, GLAD), and, since the April 2025 acquisition of the Mejía Arcalá distribution business, dairy and branded foods from Arla Foods (Milex, Arla, Lurpak, Castello), Del Monte, Cereales Gran Día, Señorial, Cashita's, Harboe Breweries beverages (Hypermalt, Caribia), and Chuchú Frut.

Revenue is generated across three channels: (1) own-brand product sales to institutional and retail buyers; (2) distribution margins and commercial representation fees from international brand owners (Diageo, Kimberly-Clark, Arla Foods, Del Monte, etc.); and (3) dedicated B2B institutional sales to hotels, restaurants, and hospitals. Distribution reaches customers through direct institutional field sales, supermarket chains (including Walmart domestically and via the Iberia Foods partnership in 800+ eastern US stores), and the traditional colmado (neighborhood store) network. Operational infrastructure is backed by an Integrated Management System aligned with ISO 9001/14001/45001 standards and RSPO certification for the palm oil supply chain. The company employs 1,001–5,000 people and is privately held under the Bonetti family's Grupo SID corporate structure.

Name

Merca SID

Legal name

MercaSID, S.A.

Website

https://mercasid.com.do

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MercaSID is a Dominican consumer goods manufacturer and distributor, selling own brands (Crisol oils, Manicera margarine, household cleaners) and representing international brands (Diageo, Kimberly-Clark, Arla Foods) across institutional, retail, and colmado channels in the Dominican Republic, with growing US export presence.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Other Grocery and Related Products Merchant Wholesalers (42449), Merchant Wholesalers, Nondurable Goods (424)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)

akta.pro primary industry

Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA)

akta.pro secondary industries

Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA), Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

Keywords

• Consumer goods distribution
• Food oils manufacturing
• Household cleaning products
• Beverages distribution
• Personal care products

Headquarters

HQ city

Santo Domingo

HQ country

Dominican Republic

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Distribution and Representation of International Brands: MercaSID distributes and represents international consumer goods brands in the Dominican Republic market, including Diageo (spirits), Kimberly-Clark (personal care), Arla Foods (dairy), Del Monte, and others. Revenue is generated through distribution margins and commercial representation fees.
2. Own Brand Product Sales: MercaSID manufactures and markets its own brands including Aceite Crisol (cooking oil), Margarina Manicera, Cielo Azul (cleaning products), Lavador, Mas Color, and others. Revenue comes from direct product sales to institutional and retail customers.
3. Institutional / B2B Sales: MercaSID serves the institutional market (hotels, restaurants, hospitals) through dedicated B2B sales of food and non-food products.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

MercaSID is a Dominican consumer packaged goods company that manufactures, markets, and distributes a multi-category portfolio including edible oils and fats (Crisol brand), margarines (Manicera), corn semolinas and flours, household cleaning and laundry detergents (Cielo Azul, Lavador, Mas Color, Fab, Bon Bril, Thunder), and locally produced Clorox bleach. It also holds exclusive distribution and representation rights for international brands including Diageo premium spirits, Kimberly-Clark personal care products, Arla Foods dairy, Del Monte, and other acquired brands, serving institutional foodservice, retail chains, and the traditional colmado channel in the Dominican Republic.

Product overview

MercaSID is a Dominican consumer goods company that operates as a multi-category distributor and marketer, serving family, household, and industrial markets. The company's portfolio includes two distinct segments: (1) proprietary and owned brands covering cooking oils and fats (Aceites y Grasas including Aceite Crisol, refined soybean, coconut, sunflower, corn oils, and palm olein), corn-based flours and semolina products (Semolas y Harinas including Semola FL, Harina DM, and granular varieties), and household cleaning/laundry products (123 Maxi Efecto, Cielo Azul, Lavador, Mas Color, Rayito, Fab, Bon Bril, Thunder); and (2) distributed international brands including personal care products (Huggies diapers, Kleenex tissues, Kotex feminine care, Plenitud adult diapers, Scott and Cottonelle tissue products from Kimberly-Clark), household cleaning (Clorox bleach, Formula 409, GLAD containers), and premium alcoholic beverages (Johnnie Walker, Smirnoff, Old Parr, Ron Zacapa, Tanqueray, Don Julio from Diageo). Following the April 2025 acquisition from Mejía Arcalá, MercaSID expanded to include dairy and branded goods (Milex powdered milk, Arla, Lurpak, Castello from Arla Foods; Del Monte; Cereales Gran Día; Señorial; Cashita's; Hypermalt; Caribia; Chuchú Frut), significantly broadening its product range to serve institutional and retail channels throughout the Dominican Republic.

Differentiator

Problem solved

Functional benefit

Brands

• Crisol: Dominican cooking oil brand, including Aceite Crisol and Crisolito products.
• Manicera
• Cielo Azul
• Lavador
• MAS Color
• Rayito
• Fab
• 123 Maxi Efecto
• Bon Bril
• Thunder
• Plenitud
• Frescochito

Products and services

• Aceite Crisol (Crisol Cooking Oil) Genuinely Dominican cooking oil product with decades of presence in Dominican kitchens; available in retail chains and now exported to Walmart stores in the eastern US.
• Margarina Manicera Heritage Dominican margarine brand manufactured and marketed by MercaSID, showcased at international trade events alongside Crisol Oil.
• Aceites y Grasas (Refined Oils and Fats Portfolio) Portfolio of refined edible oils including refined soybean oil, refined coconut oil, refined sunflower oil, refined corn oil, and palm olein for food industry, frying, and household use.
• Semolas y Harinas (Corn Semolinas and Flours) Portfolio of corn-based products including semolina (Semola FL), DM flour, and granular varieties used in bakeries, snack production, and beverage preparation for food industry buyers.
• Cielo Azul Powder Detergent Powder laundry detergent sold in bulk for Dominican convenience stores, formulated for high performance with a refreshing aroma.
• Lavador Laundry Soap Laundry soap with foam technology and natural Cuaba fragrance for cleaning, whitening, and freshness; available in liquid and bar variants.
• Mas Color Laundry Liquid Laundry liquid designed to protect colors with 3D Renovation formula, keeping colors pure, intense, and bright.
• Fab Liquid Detergent and Stain Remover Liquid detergent and stain remover with Detector Technology that identifies and disintegrates over 100 different types of stains.
• Bon Bril Cleaning Sponges and Tools Line of highly durable sponges and washing tools including gloves designed to make household cleaning easier.
• 123 Maxi Efecto Powder Detergent Budget powder detergent for washing large quantities of laundry at an affordable price, sold in 30-lb packages.
• Thunder Powder Detergent Powder detergent in 30-lb package with high washing power for heavy-duty laundry and garment protection.
• Kimberly-Clark Personal Care Portfolio Distributed portfolio of Kimberly-Clark personal care and household brands in the Dominican Republic including Kleenex tissues, Cottonelle toilet paper, Huggies diapers, Scott toilet paper, Kotex feminine care, Poise, and Plenitud adult diapers.
• Diageo Premium Spirits Portfolio Distributed premium spirits portfolio from Diageo in the Dominican Republic including Johnnie Walker (Red, Black, Double Black, Green, Gold, 18 Years, Blue, Ruby, Umami), Smirnoff, Old Parr (12, 18, Silver), Ron Zacapa (23 Años, XO Gran Reserva Especial), Tanqueray (London Dry, No. TEN, Flor de Sevilla), and Don Julio (Blanco, Reposado, Añejo, 70, 1942).
• Arla Foods Dairy Brands (Milex, Arla, Lurpak, Castello) Dairy products portfolio distributed by MercaSID in the Dominican Republic, including Milex powdered milk, Arla dairy products, Lurpak premium butter, and Castello cheese.
• Del Monte and Cereales Gran Día Food Brands Distributed food brands in the Dominican Republic including Del Monte food products, Cereales Gran Día cereals, Señorial, Cashita's snacks, Hypermalt and Caribia malt beverages, and Chuchú Frut fruit beverages.
• Clorox Bleach (Locally Produced) Household bleach product locally produced in the Dominican Republic under Clorox Company quality standards; functions as disinfectant, stain remover, and water purifier.

Quantifiable outcome

• Crisol Oil now available in 800+ Walmart stores across the eastern United States
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Iberia FoodscoreChannel Partner/ Reseller/ Distributor · 17 June 2025Iberia Foods, a leading distributor of Latin food and beverage products in the United States with over 30 years of experience, serves as MercaSID's US distributor. Through this partnership, Crisol Oil will be sold in 800+ Walmart stores across the eastern United States. The agreement was signed at the NSA Trade Show 2025 in New Jersey.
• Mejía Arcalá, S.R.L.coreChannel Partner/ Reseller/ Distributor · 7 April 2025MercaSID acquired the distribution business previously managed by Mejía Arcalá, S.R.L., effective April 7, 2025. This acquisition includes the representation, marketing, and distribution rights for Arla Foods brands (Milex, Arla, Lurpak, Castello), Alimentos Maravilla (Del Monte), Distribuidora EDT (Gran Día, Señorial), Grupo Cendalza (Cashita's), Harboe Breweries (Hypermalt, Caribia), and Chuchú Frut.
• DiageocoreChannel Partner/ Reseller/ Distributor · 31 March 2025Diageo, a British multinational spirits company and one of the world's largest producers of premium alcoholic beverages, has partnered with MercaSID for 10 years to distribute its brands (Johnnie Walker, Buchanan's, Old Parr, Smirnoff, Don Julio, Baileys) in the Dominican Republic. The Dominican market represents approximately 40% of Diageo's total Caribbean and Central America sales. CEO Debra Crew visited in March 2025 to celebrate the decade-long partnership.
• Kimberly-Clark ProfessionalcoreChannel Partner/ Reseller/ Distributor · 21 February 2025MercaSID was selected as one of only 10 companies (out of 294 distributors) to participate in Kimberly-Clark's exclusive 'Distributor of the Future' program in Latin America, focused on driving growth and innovation in KCP's distribution network. MercaSID was subsequently recognized as Top 9 'Distributors of the Future' in August 2025.
• Royal UnibrewminorChannel Partner/ Reseller/ DistributorMercaSID launched the beverage portfolio of Royal Unibrew, a leading beverage provider primarily in Northern Europe and international malt beverage markets, in the Dominican Republic.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Quala: Latin American CPG company selling branded food, personal care, and household products (Yomost, Savital, eXcent) across multiple LatAm markets. Comparable in product breadth, low/mid-tier positioning, and direct-distribution model to retailers and consumers.

Broad incumbents

• Grupo Nutresa: Colombian multinational food group operating across packaged foods, oils, and snacks in Latin America. Comparable as a multi-category branded food manufacturer with integrated distribution across the region.
• Grupo Bimbo: Global baked goods company with deep Latin American manufacturing and direct-store-distribution footprint. Comparable operating model — own-brand manufacturing plus DSD/wholesale distribution into traditional and modern retail across LatAm.
• Alicorp: Peru-based, multi-country Latin American CPG/food manufacturer and distributor (cooking oils, detergents, mass consumer goods). Highly comparable business model: integrated manufacturing of pantry staples plus distribution of international brands across multiple LatAm retail channels.
• Grupo SID: MercaSID's parent conglomerate, also active in industrial oils/fats (Induspalma) and other consumer/industrial verticals. Comparable as a diversified Dominican industrial-CPG group, though broader than MercaSID alone.
• Unilever Caribbean: Multinational CPG principal whose brands (personal care, cleaning, foods) are distributed in the Caribbean and Latin America. Overlaps with MercaSID's represented-brand portfolio and competes for the same household category spend.
• Procter & Gamble Caribbean: Global CPG principal with significant personal-care and household presence across the Caribbean. Indirect peer as both a competitor to MercaSID's owned cleaning/personal-care brands and a potential distribution principal in the region.

Direct peers

• Distribuidora Corripio: One of the largest Dominican conglomerates and CPG distributors, representing international brands and operating across food, beverages, and household categories. Direct competitor for multinational agency agreements and retail shelf space in the DR.
• Grupo Rica: Dominican Republic-based multi-category food and beverage manufacturer and distributor (Juice Rica, Bonanza supermarket supply, processed foods). Closest direct comparable in geography, scale, and product mix — also an integrated manufacturer-wholesaler serving the DR institutional and retail channel.

Others

• Iberia Foods: U.S. distributor of Latin American food and beverage brands, MercaSID's exclusive U.S. distribution partner for Crisol Oil at Walmart. Not a competitor but a strategic distribution counterpart; useful for benchmarking U.S. Hispanic market dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MercasidDR
• YouTubeyoutube.com/@MercaSIDRD
• Facebookfacebook.com/Mercasid-100547358280104
• Instagraminstagram.com/mercasidrd
• LinkedInlinkedin.com/company/grupo-mercasid

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merca SID