Aqua Adventures
- Company typePrivate
- Founded-
- HeadquartersWailuku, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Aqua Adventures firmographics
Firmographics- Name
- Aqua Adventures
- Legal name
- Aqua Adventures
- Website
- https://mauisnorkelsnuba.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Aqua Adventures industry classification
Industry- Product category
- Marine Tour Services
- NAICS
- Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (487210), Scenic and Sightseeing Transportation, Water (4872)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)
- akta.pro secondary industries
- Snorkeling Tours & Reef Experiences (THAJAJAE), Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)
Keywords
Where Aqua Adventures is headquartered
LocationHeadquarters
- HQ city
- Wailuku
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aqua Adventures business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Snorkel & Snuba Tours: Standard group tours to Molokini Crater and Turtle Arches. Pricing varies by activity type (snorkeling only vs. snuba) and age tier. Includes equipment, continental breakfast, deli-style lunch, certified instructors, and approximately 2.5 hours of snorkel time.
- Private Charters: Custom private boat charters for small groups, wedding parties, and family gatherings. Pricing is quote-based and customized based on group size and trip requirements. Offers morning/afternoon snorkel trips, whale watching, or customized experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Snorkeling Only - Adults 13+ |
| Unit Pricing | Pay-as-you-go | Snorkeling Only - Children 0-12 |
| Unit Pricing | Pay-as-you-go | SNUBA & Snorkeling - Adults 13+ |
| Unit Pricing | Pay-as-you-go | SNUBA & Snorkeling - Ages 8-12 |
| Other | Pay-as-you-go | Private Charter |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Aqua Adventures product offering
Product offeringCore offering
Aqua Adventures operates guided snorkeling and SNUBA diving boat tours from Maalaea Harbor on Maui, visiting Molokini Crater and Turtle Arches on a 4-hour 45-minute excursion that includes equipment, certified instructors, continental breakfast, and deli-style lunch. The company also offers customized private boat charters for small groups, wedding parties, and family gatherings, with personalized snorkeling, whale watching, or bespoke itineraries. Tours integrate the patented SNUBA breathing system, which allows non-certified participants ages 8+ to explore up to 10 feet underwater.
Product overview
Aqua Adventures operates a single unified product offering centered on guided snorkeling and SNUBA diving boat tours departing from Maalaea Harbor on Maui. The primary product is the Snorkel & Snuba Tour, a 4-hour 45-minute excursion visiting Molokini Crater (a top 10 dive/snorkel site) and Turtle Arches. The company also offers Private Charters for customized group experiences. SNUBA (a patented breathing system) is integrated into the standard tour package, allowing non-certified divers to explore up to 10 feet depth with no prior experience required. Tour pricing varies by activity (snorkeling only from $174.99/adult, SNUBA package from $244.99/adult) and includes equipment, certified instructors, meals, and whale watching during season.
Differentiator
Problem solved
Functional benefit
Brands
- The Aqua Adventure: Name of the company's boat - a 2003 model twin-engine high-speed vessel powered by two 350 horse Cummins diesels, certified to carry 49 passengers.
Products and services
- Snorkel & Snuba Tour
- Private Charters
Quantifiable outcome
- Molokini Crater is ranked among top 10 dive and snorkel spots globally
- +2 more outcomes
Companies that use Aqua Adventures
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Aqua Adventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Aqua Adventures partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FareHarborcoreFareHarbor provides the embedded booking and reservation platform used on Aqua Adventures' website. The platform enables online availability calendars, real-time booking, and payment processing. FareHarbor's cookie tracking and analytics tools (amplitude, Pendo) are used for customer behavior tracking. The partnership facilitates booking and reservation management as well as payment processing for tours and charters.
Scale indicators4 records
Recent moves5 records
Expansion highlights2 records
Aqua Adventures competitors and assessment
Company assessmentRegional players
- Boss Frog's Snorkel & Dive: Boss Frog's is a Maui dive and snorkel shop offering rentals, classes, and boat tours including SNUBA. Overlapping product mix and customer base, though their core business is retail and equipment rather than the boat tour itself.
- Maui Dive Shop: Maui Dive Shop is a Kihei-based dive and snorkel retailer that also runs guided ocean tours and SNUBA experiences. Adjacent peer with overlapping customers and SNUBA exposure.
- Reeflections Snorkel Boat: Reeflections runs small-group private snorkel and SNUBA charters out of Maalaea Harbor. Closely comparable on service model, party size, and private charter emphasis.
- Blue Water Rafting: Blue Water Rafting offers small-group snorkel and SNUBA tours from Kihei Boat Ramp, Maui. Comparable activity mix and personalized-service positioning to Aqua Adventures.
Broad incumbents
- Atlantis Submarines Maui: Atlantis operates submarine and surface boat tours in Maui and across Hawaii. A larger, established player offering underwater sightseeing experiences to a similar customer base, though via submarine rather than SNUBA.
Direct peers
- Calypso Charters Maui: Calypso runs triple-deck snorkel and SNUBA tours to Molokini from Maalaea Harbor. Competes head-to-head on group size, route, and family-friendly positioning.
- Pacific Whale Foundation: Pacific Whale Foundation operates eco-focused Maui ocean tours including snorkeling, SNUBA, and whale watching. Direct competitor with strong eco-tourism brand, similar to Aqua Adventures' biodiesel positioning.
- Trilogy Excursions: Trilogy is a major Maui-based tour operator offering SNUBA, snorkeling, sailing, and whale watching from Maalaea Harbor. Closest direct competitor given overlapping departure point, activity mix, and use of the SNUBA license.
- Pride of Maui: Pride of Maui operates large catamaran snorkel and SNUBA tours to Molokini Crater from Maalaea Harbor. Directly competes on the same destination, product, and customer segment.
Others
- SNUBA International: SNUBA International is the licensor of the patented SNUBA system used by Aqua Adventures. They are not a direct competitor but an ecosystem participant — their licensing terms, training, and brand standards directly shape Aqua Adventures' product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aqua Adventures social profiles
Digital presenceAqua Adventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aqua Adventures leadership team
Management profileNumber of profiles
Aqua Adventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aqua Adventures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aqua Adventures
What does Aqua Adventures do?
Aqua Adventures operates guided snorkeling and SNUBA diving boat tours from Maalaea Harbor on Maui, visiting Molokini Crater and Turtle Arches on a 4-hour 45-minute excursion that includes equipment, certified instructors, continental breakfast, and deli-style lunch. The company also offers customized private boat charters for small groups, wedding parties, and family gatherings, with personalized snorkeling, whale watching, or bespoke itineraries. Tours integrate the patented SNUBA breathing system, which allows non-certified participants ages 8+ to explore up to 10 feet underwater.
Is Aqua Adventures a public or private company?
Aqua Adventures is a private company. It is classified as family owned and is currently operating.
When was Aqua Adventures founded?
Aqua Adventures was founded in -1. It employs 11 to 50 people.
Where is Aqua Adventures based?
Aqua Adventures is headquartered in Wailuku, United States, in the North America region.
How does Aqua Adventures make money?
Two revenue lines are on record. Snorkel & Snuba Tours are the primary driver. The others are private Charters.
Who are Aqua Adventures's main competitors?
Regional players on record are Boss Frog's Snorkel & Dive, Maui Dive Shop, Reeflections Snorkel Boat and Blue Water Rafting. Atlantis Submarines Maui is listed as a broad incumbent. Direct peers are Calypso Charters Maui, Pacific Whale Foundation, Trilogy Excursions and Pride of Maui. SNUBA International is listed as an others.
Does Aqua Adventures have an API?
No public API is recorded for Aqua Adventures.
What industry is Aqua Adventures in?
Aqua Adventures's product category is Marine Tour Services. Its primary akta.pro industry code is THAJAJAD, Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses), with a secondary code of THAJAJAE, Snorkeling Tours & Reef Experiences. Its NAICS code is 48721 and its SIC code is 4400.