Liftmate

Name

Liftmate

Legal name

Lomart Ltd

Website

https://liftmate.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Liftmate, trading as Lomart Ltd, is a UK direct-to-consumer e-commerce retailer founded in 1991 selling materials handling equipment — pallet trucks, scissor lift tables, industrial skates, sack trucks, and cranes — to industrial, commercial, hazardous-environment, and facilities customers across the United Kingdom.

Ownership category

akta.pro rank

Product category

Materials Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Truck-Mounted & Loader Cranes (IMAHAJAF)

Keywords

• Materials handling equipment
• Pallet trucks
• Scissor lift tables
• Industrial skates
• Warehouse equipment

Headquarters

HQ city

Tottenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: LiftMate generates revenue through the direct sale of materials handling equipment. Products include pallet trucks, stackers, scissor lift tables, sack trucks, industrial skates, hydraulic jacks, cranes, and industrial movers. Sales are conducted via an e-commerce platform with prices listed on the website. The company also offers spare parts and after-sales repair services as supplementary revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LiftMate operates an e-commerce platform that directly sells materials handling equipment including pallet trucks (manual, electric, terrain, high-lift, stainless steel, weighing, and ATEX-certified variants), pallet stackers, mobile and static scissor lift tables, sack trucks, platform trolleys, industrial skates, hydraulic jacks, cranes, forklift attachments, and manual handling aids. The company also offers custom-built and modified equipment for special applications, backed by an in-house spare parts inventory and after-sales repair service.

Product overview

Liftmate is a UK-based materials handling equipment company offering a comprehensive portfolio of manual and electric handling equipment. The core product line centres on pallet trucks (manual and electric variants) and scissor lift tables (mobile and static), complemented by a broad range of sack trucks, platform trolleys, industrial skates, hydraulic jacks, cranes, and specialist equipment. The company provides modifications and custom-built solutions for special applications, along with repair and after-sales service. Products range from standard hand pallet trucks (DF25 at 2,500kg capacity) and basic scissor lift tables to heavy-duty industrial skates (up to 176-ton capacity), ATEX-certified explosion-proof pallet trucks, and workshop cranes (up to 2,000kg capacity). The portfolio is primarily mechanical/hydraulic in design with no digital or AI-enabled features.

Differentiator

Problem solved

Functional benefit

Products and services

• Pallet Trucks Hand pallet trucks for lifting and transporting pallets in warehouses and transport environments, including standard, short, long, narrow, higher capacity, low profile, weighing, stainless steel, and galvanised variants.
• Electric Pallet Trucks Semi-electric and fully powered pallet trucks with electric lifting and/or travelling capabilities, including stainless steel powered variants for industrial materials handling.
• Terrain Pallet Trucks Rough terrain pallet trucks designed for outdoor or uneven surfaces in construction, landscaping, and yard environments.
• High Lift Pallet Trucks Manual and electric high lift pallet trucks for elevated lifting applications, enabling palletised loads to be raised to working heights.
• Pallet Stackers Manual, electric lift, and fully electric stackers for stacking pallets at various heights in warehouse and storage operations.
• Mobile Scissor Lift Tables Manual and electric scissor lift tables on castors for mobile lifting applications, including single, double, and triple manual variants, plus aluminium, stainless steel, and electric models.
• Static Scissor Lift Tables Fixed scissor lift tables including low profile, single, double, tandem, and assembly variants for industrial workstations and production lines.
• Sack Trucks Hand trucks for moving sacks and heavy items, including standard, heavy duty, rough terrain, folding, high back, aluminium, stairclimbing, drum handling, and multi-purpose variants.
• Platform Trolleys Flat-deck trolleys for moving goods including folding, medium to heavy duty, cash and carry, firm loading, adjustable frame, service and tray trolleys, military utility carts, and dollies.
• Industrial Skates Heavy-duty roller skates for moving machinery and large equipment, including fixed skates, steerable skates, swivel castor skates, corner skates, adjustable skate pairs, rotating roller skates, caterpillar skates, and complete skate sets from 6-ton to 176-ton capacity.
• Hydraulic Jacks Toe jacks and hydraulic lifting equipment including machinery toe jacks, adjustable toe hydraulic jacks, and rotational hydraulic toe jacks ranging from 3t to 25t capacity.
• Cranes Workshop cranes including standard, folding, counterbalanced, and powered variants with load capacities from 200kg to 2,000kg.
• Industrial Movers Equipment for moving furniture and equipment including furniture mover jacks, roller crowbars, and furniture and equipment mover sets.
• ATEX Stainless Steel Pallet Trucks Explosion-proof stainless steel pallet trucks designed for hazardous areas in pharmaceutical, chemical, oil, gas, and paint industries, ATEX certified for Zone 1, Zone 2, Zone 21, and Zone 22 environments per directive 2014/34/EC, with anti-static Vulkollan wheels.
• Small Lifters Manual and electric lifters including Reglift ergonomic lifters for light-duty lifting applications in warehouses, retail, and office environments.
• Manual Handling Aids Various tools and devices to assist with safe manual handling of goods in industrial and commercial settings.
• Forklift Attachments Attachments extending forklift functionality for specialised lifting tasks in warehouse and industrial operations.
• Skid Lifters Equipment for lifting and moving industrial skids and pallets in warehouse and production environments.
• Pallet Tilters Equipment for tilting pallets to facilitate loading and unloading in warehouse and production operations.
• Hand Trailers Manual trailers for moving goods over short distances in warehouse, garden, and light commercial applications.
• Pallet Pullers Devices for pulling pallets without forklift access in confined warehouse or retail back-of-house areas.
• RockNRoller Multi-Cart Multi-purpose equipment carts with various wheel configurations for moving equipment in studios, workshops, and industrial settings.
• Custom-Built and Modified Equipment Custom-built solutions and modifications to standard materials handling equipment for special applications, including extended fork pallet trucks up to 3.5m long and 1.5m wide, with site visits arranged to recommend best-suited products.
• Repair and After-Sales Service After-sales repair service for materials handling equipment, supported by an in-house inventory of thousands of spare parts enabling quick repairs without third-party supplier dependency.

Quantifiable outcome

• Industrial skates capable of moving loads up to 176,000kg
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Jungheinrich: German-headquartered manufacturer of forklifts, pallet trucks, stackers, and warehouse equipment with direct UK sales and service operations. Overlaps with LiftMate on pallet trucks, stackers, and material handling equipment sold to UK industrial buyers.
• B&B Attachments: UK-based supplier of forklift attachments and materials handling equipment. Overlaps with LiftMate on forklift attachments, pallet handling, and bespoke industrial equipment.
• Briggs Equipment: UK-based distributor of forklifts, material handling equipment, and aerial work platforms. Competes with LiftMate across the broader UK industrial handling equipment market.
• Advanced Handling: UK distributor and manufacturer of lifting, handling, and crane equipment serving industrial and commercial customers. Comparable product categories to LiftMate, including pallet trucks, lifters, and cranes.
• Hyster-Yale: Global materials handling equipment manufacturer (Hyster and Yale brands) supplying forklifts, pallet trucks, and stackers via UK dealer networks. Directly comparable product portfolio to LiftMate's catalogue.
• Midland Pallet Trucks: UK-based online specialist retailer of pallet trucks, stackers, and material handling equipment—the closest head-to-head competitor to LiftMate's direct-to-consumer e-commerce model.
• Toyota Material Handling: UK arm of the global Toyota Material Handling group, selling forklifts, hand pallet trucks, stackers, and tow tractors through dealer and direct channels. Competes directly with LiftMate's core pallet truck and stacker categories.
• Liftruck UK: UK specialist retailer of pallet trucks, stackers, and warehouse equipment with e-commerce-led sales. Closely mirrors LiftMate's core product focus and direct-to-customer model.
• Crown Equipment: US-based manufacturer of forklifts, pallet trucks, and stackers with established UK distribution. Sells overlapping products to warehouse and industrial customers in the same geographies as LiftMate.

Broad incumbents

• Pramac (Lifter Group): Italy-based global manufacturer of material handling and power equipment, including pallet trucks, stackers, and lift tables. Overlaps with LiftMate's catalogue but operates as a broader incumbent with global OEM scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/lomart-ltd-liftmate-materials-handling-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liftmate