Liftruck
Liftruck UK is a UK-based e-commerce supplier of material handling equipment, offering pallet trucks, scissor lift tables, forklift attachments, drum handling, and stair climbers to SMBs across warehouse, automotive, construction, agricultural, and pharmaceutical/food sectors.
- Company typePrivate
- Founded2015
- HeadquartersPurfleet, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Liftruck firmographics
Firmographics- Name
- Liftruck
- Legal name
- Liftruck UK
- Website
- https://liftruck.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Liftruck UK is a UK-based e-commerce supplier of material handling equipment, offering pallet trucks, scissor lift tables, forklift attachments, drum handling, and stair climbers to SMBs across warehouse, automotive, construction, agricultural, and pharmaceutical/food sectors.
- Ownership category
- akta.pro rank
Liftruck industry classification
Industry- Product category
- Material Handling Equipment
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Other Commercial Equipment Merchant Wholesalers (423440)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)
- akta.pro secondary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Liftruck is headquartered
LocationHeadquarters
- HQ city
- Purfleet
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Liftruck business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of material handling equipment including pallet trucks, lift tables, forklift attachments, drum handling equipment, and accessories. One-time purchase model with occasional used equipment sales.
- Training Services: Stairclimber training courses for safe operation of powered equipment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly manual equipment |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Liftruck product offering
Product offeringCore offering
Liftruck UK sells material handling equipment through its e-commerce platform at liftruck.co.uk, including manual and electric pallet trucks, pallet stackers, scissor lift tables (mobile and static), forklift attachments, drum handling equipment, stair climbers, sack trucks, trolleys, and security cages. The company also operates as an authorized distributor for branded products from Kärcher, Pramac, STILL, Hyundai, Logitrans, Armorgard, and SILVERSTONE, and offers its own private-label lines under the Spartan and Valkyrie brands. Supporting services include bespoke customization, calibration certificates, training courses, and used equipment sales, with next-day delivery available on in-stock items across the UK.
Product overview
Liftruck UK is a material handling equipment supplier offering a comprehensive range of manual and powered handling equipment. The core product portfolio centres on pallet trucks (manual, electric, and powered variants), pallet stackers, and scissor lift tables (mobile and static), complemented by extensive forklift attachments (forks, extensions, access platforms, skips, jibs, sweepers), drum handling equipment, and ancillary equipment (sack trucks, trolleys, steps, stair climbers, machinery skates). The company also operates as an approved distributor for branded products including Kärcher cleaning equipment, STILL, Hyundai, Pramac, SILVERSTONE, Logitrans, and Armorgard. Key product categories span: Pallet Trucks (General Range, European Range, Electric, Weigh Scales, High-Lift, Special Application, Cold Store); Pallet Stackers (Manual and Counterbalance); Scissor Lift Tables (Mobile Manual, Mobile Electric, Static Electric, High-Lifting); Forklift Attachments (Access Platforms, Jibs/Hooks/Poles, Sweepers, Skips); Drum Handling Equipment; and Specialty Equipment (Stair Climbers, Machinery Skates, Security Cages). Services include bespoke/customised equipment, calibration certificates, training courses, and used equipment sales.
Differentiator
Problem solved
Functional benefit
Brands
- Spartan: Spartan range of semi-electric and full electric pallet trucks with capacities ranging from 125KG to 1250KG.
- Valkyrie
Quantifiable outcome
- Spartan semi-electric pallet trucks feature 48v motor with superior gradient climbing performance
- +1 more outcomes
Companies that use Liftruck
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles5 records
Liftruck technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Liftruck partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- KärchercoreLiftruck UK is an authorised distributor of Kärcher cleaning equipment, bringing industrial cleaning solutions to their material handling customer base.
- ArmorgardcoreLiftruck UK is an Approved Armorgard Distributor throughout the UK, offering Armorgard's market-leading secure storage and site equipment products.
- LogitranscoreLiftruck UK is an approved dealer of Logitrans, a leading manufacturer of ergonomic material handling equipment known for innovation.
- PramaccoreLiftruck UK is an approved dealer of Pramac material handling equipment and generators, a globally recognised manufacturer known for quality and reliability. Italian brand famous for Pramac Moto GP racing team involvement.
- STILLcoreLiftruck UK offers STILL electric powered pallet trucks including the ECH-12, expanding their premium electric equipment range.
- HyundaicoreLiftruck UK offers Hyundai semi-electric pallet trucks alongside STILL products, both brands recognised for quality and reliability.
- SILVERSTONEminorLiftruck UK is an approved UK distributor for SILVERSTONE products including mobile tables, electric lifting tables, and static electric tables.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Liftruck competitors and assessment
Company assessmentDirect peers
- Pramac: Italian OEM of material handling equipment and generators; Liftruck is an approved Pramac dealer. Pramac also sells direct and through other channels, making it both a partner and competitor in the UK pallet truck and stacker market.
- Briggs Equipment: One of the largest UK material handling equipment distributors, offering forklifts, pallet trucks, and related equipment with a national service network. Directly comparable to Liftruck's core product offering but at much larger scale with full-service capabilities.
- Crown Lift Trucks UK: Global material handling OEM with UK sales of forklifts, pallet trucks, and stackers. Comparable to Liftruck's core powered and manual pallet truck categories, with deeper enterprise account coverage.
- Linde Material Handling UK: UK operations of Linde (KION Group) selling forklifts, pallet trucks, and warehouse equipment through a national dealer network. Directly comparable product categories to Liftruck with broader service capability.
- Armorgard: UK-based manufacturer of secure storage, site equipment, and material handling accessories; Liftruck is an approved Armorgard distributor. Armorgard sells direct and through a UK dealer network that overlaps with Liftruck's customer base.
- Toyota Material Handling UK: UK sales and service arm of Toyota's material handling division, offering forklifts, pallet trucks, and stackers. Competes directly with Liftruck across pallet truck and stacker categories with OEM scale advantages.
- Jungheinrich UK: German intralogistics OEM with UK dealer operations selling forklifts, pallet trucks, stackers, and warehouse equipment. Overlaps significantly with Liftruck's product portfolio at the higher end of the market.
- Hyundai Material Handling: Hyundai's material handling division selling forklifts, pallet trucks, and stackers globally, including via UK channels. Liftruck is an approved Hyundai dealer — same partnership/competition dynamic as with STILL and Pramac.
- STILL UK: KION-owned material handling brand operating in the UK with electric and IC forklift, pallet truck, and stacker lines. Notably, Liftruck is also an approved STILL dealer — STILL competes as both partner and overlapping channel.
Broad incumbents
- Logitrans: Danish manufacturer of ergonomic material handling equipment including pallet stackers and lift tables; Liftruck is an approved Logitrans dealer. Operates as both an OEM supplier and an indirect competitor via its broader international dealer network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Liftruck social profiles
Digital presenceLiftruck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liftruck leadership team
Management profileNumber of profiles
Liftruck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liftruck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liftruck
What does Liftruck do?
Liftruck UK sells material handling equipment through its e-commerce platform at liftruck.co.uk, including manual and electric pallet trucks, pallet stackers, scissor lift tables (mobile and static), forklift attachments, drum handling equipment, stair climbers, sack trucks, trolleys, and security cages. The company also operates as an authorized distributor for branded products from Kärcher, Pramac, STILL, Hyundai, Logitrans, Armorgard, and SILVERSTONE, and offers its own private-label lines under the Spartan and Valkyrie brands. Supporting services include bespoke customization, calibration certificates, training courses, and used equipment sales, with next-day delivery available on in-stock items across the UK.
Is Liftruck a public or private company?
Liftruck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liftruck founded?
Liftruck was founded in 2015. It employs 51 to 100 people.
Where is Liftruck based?
Liftruck is headquartered in Purfleet, United Kingdom, in the Europe region.
How does Liftruck make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are training Services.
Who are Liftruck's main competitors?
Direct peers on record are Pramac, Briggs Equipment, Crown Lift Trucks UK, Linde Material Handling UK, Armorgard, Toyota Material Handling UK, Jungheinrich UK, Hyundai Material Handling and STILL UK. Logitrans is listed as a broad incumbent.
Does Liftruck have an API?
No public API is recorded for Liftruck.
What industry is Liftruck in?
Liftruck's product category is Material Handling Equipment. Its primary akta.pro industry code is IMAHABAA, Forklifts & Industrial Trucks (IC & Electric), with a secondary code of IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 333924 and its SIC code is 3537.