What Paramount Land does

Paramount Land, legally PT Paramount Enterprise International, is an Indonesian private property developer founded in 2006 (per the company's December 2025 19th anniversary milestone), headquartered in Tangerang and operating three master-planned township developments: Paramount Gading Serpong in Greater Jakarta, the ~300-400 hectare Paramount Petals independent city in western Greater Jakarta (master-planned by AECOM), and Paramount Village Semarang in Central Java. The company develops and sells residential clusters (e.g., Aster, Canna, Gardenia, Gardenia Plus, New Aster, Lily), premium housing (Matera Residences), commercial zones (Manhattan District, Pasadena Central District, Calico Square/Grande, Indica Grande, Paramount Square), and operates a hospitality sub-brand (Parador Hotels & Resorts). It generates revenue through one-time property sales to middle- and upper-middle-income families, business owners, and investors, with unit pricing ranging from approximately Rp 1.04 billion to Rp 5.4 billion depending on segment and product.

The business model is sales-led and direct-to-buyer: marketing galleries and sales offices operate at each township, augmented by an AI-assisted WhatsApp sales channel (Vita), an English/Indonesian bilingual website, Instagram brand channels, and community-driven events such as Paramount Color Walk and Ramadan programs. Paramount Petals has delivered over 1,000 of approximately 1,300 developed units to residents; direct toll road access (KM 25, Jakarta-Merak) is entering final testing for mid-2026 operations, and a cooperation agreement with PT MRT Jakarta (signed February 4, 2026) attaches the company to a 30 km National Strategic Project corridor from Kembangan to Balaraja with 14 stations. Paramount Land holds ISO 9001-2015 quality certification and has accumulated multi-year recognition including Developer of the Year honors from PropertyGuru Indonesia, Real Estate Asia, IPBA, and Hubexo Asia Awards.

Ownership is private with no disclosed parent company, public listing, or institutional investor backing; the company operates across the Indonesian market only and runs a workforce of 5,001-10,000 employees. There is no public disclosure of revenue, ARR, or financial details in the underlying data.

Name

Paramount Land

Legal name

PT Paramount Enterprise International

Website

https://paramount-land.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Paramount Land is an Indonesian private property developer operating three master-planned townships (Gading Serpong, Petals, and Village Semarang), selling residential clusters, premium homes, and commercial zones to middle- and upper-middle-income families, business owners, and investors across Greater Jakarta and Central Java.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Land Subdivision (237210), Land Subdivision (23721), Land Subdivision (2372)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Mixed-Use Property Management (BPAJAGAE), Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)

Keywords

• Residential property development
• Township development
• Commercial real estate
• Integrated property development
• Real estate development

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Property Sales: Paramount Land generates revenue through the sale of residential and commercial properties, including township developments, individual housing units, and commercial spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Paramount Land develops and sells integrated townships combining residential clusters and commercial precincts in Indonesia. Its portfolio includes Paramount Gading Serpong, Paramount Petals (~300-400 Ha master-planned by AECOM), and Paramount Village Semarang, offering premium houses, shophouses, and lifestyle spaces. The company also provides estate and township management services for its developments.

Product overview

Paramount Land is an Indonesian property developer with slogan 'Building Homes and People with Heart' operating as one of the leading property developers in Indonesia. The company operates three main township developments: Paramount Gading Serpong (a major integrated township in Tangerang featuring residential, commercial, and lifestyle spaces including premium products like Matera Residences and Manhattan District), Paramount Petals (a ±300-400 hectare independent city in western Greater Jakarta with integrated residential, commercial, education, healthcare, and entertainment areas), and Paramount Village Semarang (a residential township in Central Java). The product portfolio includes residential clusters such as Lily, Gardenia, Gardenia Plus, New Aster, Canna, and Aster in Paramount Petals; and commercial products including Calico Square, Calico Grande, Indica Grande, and Gardenia Square. In Paramount Gading Serpong, key commercial areas include Manhattan District and Pasadena Central District (40 hectares, the largest commercial hub). The company also offers various property types in Paramount Village Semarang including Potala, Potala New Design, and Paramount Square.

Differentiator

Problem solved

Functional benefit

Brands

• Paramount Gading Serpong: Integrated township development in Tangerang featuring residential, commercial, and lifestyle spaces including Manhattan District, Matera Residences, Pasadena Central District, and Maggiore Signature West.
• Paramount Petals
• Paramount Village Semarang
• Parador Hotels & Resorts

Products and services

• Paramount Gading Serpong Major integrated township development in Tangerang, Greater Jakarta, featuring residential, commercial, and lifestyle spaces, including premium residential products like Matera Residences and Manhattan District (the largest commercial area in Tangerang Raya at 22 hectares).
• Paramount Petals ±300-400 hectare independent city (kota mandiri) development in western Greater Jakarta, master-planned by AECOM, featuring integrated residential, commercial, education, healthcare, and entertainment areas with direct toll access to Jakarta-Merak toll road at KM 25.
• Paramount Village Semarang Residential township development in Semarang, Central Java, offering residential and commercial properties including Potala, Potala New Design, and Paramount Square.
• Lily Cluster Premium residential cluster in Paramount Petals South area with modern and elegant concept, featuring geometric large window openings, decorative textured facade, balcony connected to main bedroom, and spacious living room and kitchen.
• Aster Cluster First phase residential cluster in Paramount Petals with Modern Tropical facade concept and high ceiling levels creating 'Larger and Brighter' rooms with abundant natural light through large and tall windows.
• New Aster Cluster Second phase of the Aster cluster in Paramount Petals with Modern Tropical facade concept and high ceiling levels creating 'Larger and Brighter' houses with abundant natural light; located in the 400 Ha independent city with direct toll access.
• Canna Cluster Modern housing cluster in Paramount Petals promoting a green, healthy and environmentally friendly lifestyle. Features Modern Tropical concept with high ceiling heights and 1-story residences in 6, 7, and 8 meter widths.
• Gardenia Cluster Residential cluster in Paramount Petals with Modern Tropical facade concept and high ceiling levels. Features 'Larger and Brighter' design with abundant natural light; offers 1 and 2 storey residences with widths of 6, 7, and 8 meters.
• Gardenia Plus Cluster Upgraded development of the Gardenia cluster with smart door lock, electric water heater, extra canopy, extra parking space, extra room, outdoor kitchen area, and fresh facade color; vibrant and compact design suitable for all generations.
• Calico Square Premier commercial area in Paramount Petals strategically located on Boulevard Sakura, connecting South, West, and North Petals areas; features 32-meter wide road with direct access to Jakarta-Tangerang toll road; designed for F&B, hobby, sports, and entertainment businesses under 'One Stop Shopping Center' concept.
• Calico Grande First shophouse with Alfresco concept at Paramount Petals, located on Boulevard Sakura connecting to toll gate at KM 25 Jakarta-Merak Toll Road; 3-story Alfresco units combining fresh air, natural views, and relaxed atmosphere, suitable for F&B, hobby, sport, and entertainment businesses.
• Indica Grande Commercial zone with modern design facade located in premium South Paramount Petals, surrounded by 4 residential clusters (Aster, Canna, Gardenia & Lily) that are mostly occupied.
• Manhattan District 22-hectare commercial area at Paramount Gading Serpong, the largest commercial area in Tangerang Raya; awarded 'Best Innovative Commercial Project' at Duo Awards 2024 and features various commercial and lifestyle offerings.
• Pasadena Central District 40-hectare commercial hub in the heart of Paramount Gading Serpong; the largest commercial district in Paramount Land's portfolio and currently under massive development featuring integrated commercial spaces.
• Matera Residences Premium residential product at Paramount Gading Serpong; part of Paramount Land's high-end housing portfolio and awarded 'Best Luxury Residential' at the Duo Awards 2024.
• Potala Residential product at Paramount Village Semarang offering 3 unit types starting from Rp 1,348,800,000.
• Potala New Design New design variant of the Potala residential product at Paramount Village Semarang, offering 5 unit types starting from Rp 1,786,300,000.
• Paramount Square (Semarang) Commercial product at Paramount Village Semarang offering 2 unit types starting from Rp 2,387,500,000.
• Parador Hotels & Resorts Hotel and hospitality business unit under Paramount Enterprise.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• PT MRT JakartacoreStrategic or Co-development Partner · 4 February 2026Paramount Land signed a cooperation agreement with PT MRT Jakarta for the development of the Kembangan-Balaraja MRT East-West corridor Phase 2. The National Strategic Project spans approximately 30 kilometers with 14 stations and one elevated depot in Balaraja. Three main studies covering institutional, financial, and technical aspects are being conducted as part of the project preparation. This partnership marks a historic collaboration between Jakarta and Banten provincial governments.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Agung Podomoro Land: Indonesian listed property developer focused on integrated mixed-use and township projects in Greater Jakarta. Comparable as a large-scale developer competing for the same middle-class residential buyer and commercial tenant pool.
• Intiland Development: Mid-to-large Indonesian listed developer of residential and mixed-use projects in Greater Jakarta and Surabaya. Comparable in product mix of landed housing clusters within larger planned communities.
• Ciputra Group: Long-established Indonesian developer of large-scale integrated townships (CitraLand, CitraRaya) across Java. Comparable in operating integrated residential/commercial townships with sustained build-out and brand recognition.
• Modernland Realty: Indonesian listed developer of Jakarta Garden City integrated township in Cakung, East Jakarta. Comparable in mid-tier integrated township product targeting middle-class buyers in Greater Jakarta.
• Sinar Mas Land: One of Indonesia's largest integrated township developers (BSD City, Serpong area near Paramount's Gading Serpong). Directly comparable as a scaled, privately-influenced listed township builder with similar integrated residential/commercial mixed-use model.
• Surya Semesta Internusa (Sampoerna Land): Indonesian listed developer with a land-focused business (Sampoerna Land) developing Kota Deli Megapolitan and other integrated townships. Comparable in master-planned, mixed-use land development.
• Summarecon Agung: Major Indonesian listed developer of integrated townships (Summarecon Serpong, Karawaci, Bandung, Bekasi). Directly comparable as a township-focused developer targeting the same middle-to-upper-middle class buyer with mixed-use master-planned products.
• Alam Sutera Realty: Indonesian listed developer of Alam Sutera integrated township in Tangerang, geographically adjacent to Paramount Gading Serpong. Directly competes in the same Greater Jakarta middle-to-upper-middle housing segment with mixed-use products.
• Lippo E-Net / Lippo Group (Lippo Cikarang, Lippo Karawaci): Indonesian conglomerate-backed developer of large integrated townships including Lippo Karawaci. Comparable in building township-scale residential/commercial communities with corporate-backed capital.

Emerging players

• Jababeka (Graha Padma): Indonesian developer of Kota Jababeka industrial-residential township in Cikarang, Greater Jakarta. Comparable in mixed-use master-planned development model but with stronger industrial estate heritage, slightly different buyer mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/officialparamountgadingserpong
• Xx.com/paramountgrup
• Facebookfacebook.com/paramountland
• LinkedInlinkedin.com/company/paramount-enterprise

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paramount Land