Flordeco Florerías

What Flordeco Florerías does

Flordeco Florerías is a Mexican online flower and gift retailer founded in 1998 and headquartered in Monterrey, Nuevo León. The company operates a direct-to-consumer e-commerce platform at flordeco.com that allows customers to browse by city, occasion, and product category, and place orders for delivery; the checkout is processed through the Openpay payment gateway with SSL 128-bit encryption. Order intake is omnichannel, with parallel access via toll-free phone (01 800 838 14 36), regional offices in Monterrey/Mexico City/Guadalajara, and WhatsApp (8117402701).

The core offering is built around flower arrangements (vase-based arreglos) and hand-tied bouquets (ramos) featuring roses, tulips, sunflowers, gerberas, lilies, and alstroemerias, with prices ranging from MX$990 to MX$6,490. Add-on categories include balloons, plush teddy bears bundled with Ferrero Rocher chocolates, funeral wreaths (coronas), fruit baskets and wines, and orchid/plant arrangements. Fulfillment is delivered through an affiliate network of more than 50 local florist branches across at least eight major Mexican metros (Monterrey, Mexico City, Guadalajara, Querétaro, Puebla, León, Torreón, Tijuana), enabling a 3-hour same-day delivery guarantee in the Monterrey metropolitan area.

Flordeco's revenue mechanics are one-time transactional product sales plus delivery fees; no subscription or recurring revenue is documented. Customer segments split between individual consumers purchasing for birthdays, anniversaries, romance, graduations, baby showers, get-well, and condolence occasions, and a smaller corporate/business segment for employee recognition and event gifting. The company is privately held with no disclosed institutional investors, no parent company, and a headcount of 11–50; Ing. Enrique Martinez is identified as the privacy data controller at the Monterrey address.

Name

Flordeco Florerías

Legal name

Flordeco Florerías

Website

https://flordeco.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Flordeco Florerías is a Mexican online flower and gift retailer founded in 1998 in Monterrey, serving individual consumers and businesses across at least eight major metros via an e-commerce platform and 50+ affiliated florist branches with same-day delivery.

Ownership category

akta.pro rank

Product category

Online Floral Retail

NAICS

Florists (45931)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Event Floral Design & Arrangements (HSACAOAA)

Keywords

• Online flower delivery
• Floral arrangement sales
• Bouquet delivery service
• Ecommerce florist platform
• Same-day gift delivery

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time transaction sales of floral arrangements, bouquets, plants, balloons, and gift items. Revenue generated from individual purchases at varying price points from $990 MXN to $6,490 MXN.
2. Delivery Fees: Shipping costs added per order, varying by delivery city/municipality.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Flordeco Florerías operates an online flower and gift delivery platform that sells floral arrangements, bouquets, plants, balloons, teddy bears, fruit baskets and wine gifts through its e-commerce site, fulfilled via a network of 50+ affiliated florist branches across Mexico. Orders can be placed online, by phone or WhatsApp, with same-day delivery and a 3-hour guarantee in the Monterrey metropolitan area, alongside nationwide coverage to cities including Mexico City, Guadalajara, Querétaro, Puebla, León, Torreón and Tijuana.

Product overview

Flordeco Florerías operates as an online flower delivery platform with a distributed network of over 50 branches across Mexico. The core product portfolio centers on flower arrangements (arreglos) and hand-tied bouquets (ramos) featuring roses, tulips, sunflowers, gerberas, lilies, and alstroemerias in various quantities and color combinations. The offering extends to complementary gift items including balloons (globos), teddy bears with chocolates, funeral wreaths, fruit baskets and wines, and orchids/plants. The platform provides same-day delivery services across major Mexican cities including Monterrey, Mexico City, Guadalajara, Querétaro, Puebla, León, Torreón, and Tijuana, with a 3-hour guaranteed delivery window. The business model combines e-commerce platform with physical branch network for fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

• Floral Arrangements (Arreglos Florales) Vase-based floral arrangements featuring roses, tulips, sunflowers, gerberas, lilies, alstroemerias and other flowers in combinations ranging from 6 to 100 stems, sold across multiple price points for occasions such as birthdays, anniversaries, romance, graduations and condolences.
• Flower Bouquets (Ramos de Flores)
• Balloons (Globos)
• Teddy Bears with Chocolates (Ositos de Peluche con Chocolates)
• Funeral Wreaths (Coronas Funerarias)
• Orchids and Plants (Orquídeas y Plantas)
• Fruit Baskets and Wines (Canastas Frutales y Vinos)

Quantifiable outcome

• 3-hour delivery guarantee in Monterrey metropolitan area
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• OpenpaycoreTechnology or IntegrationPayment processing partner handling credit and debit card transactions. Used as the card payment operator for all online transactions on the platform.
• Ferrero RocherminorOthersChocolate brand included as add-on product in gift bundles. 16-piece Ferrero Rocher boxes offered as additional items with flower arrangements.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FTD Companies: Floral wire service and e-commerce operator with international florist network (FTD, Interflora, ProFlowers). Directly comparable affiliate-florist + e-commerce model with global delivery footprint.
• Teleflora: US floral wire service and e-commerce brand aggregating thousands of local florists for delivery. Closely comparable to Flordeco's affiliate-branch model but operating in the US with deeper brand and florist network.
• Interflora: Global floral delivery network operating through member florists across 150+ countries. Comparable affiliate-network + e-commerce model; relevant benchmark for cross-border floral delivery that could enter Mexico.
• Mercado Libre: Dominant LatAm e-commerce marketplace with significant flower and gift category presence in Mexico. Comparable as a marketplace/distribution channel that could aggregate floral sellers and undercut Flordeco on traffic.
• 1-800-Flowers.com: Large US-based multi-brand gifting and floral e-commerce platform (including Harry & David, Shari's Berries). Comparable as a direct-to-consumer online flower and gift retailer with national delivery, though at vastly larger scale and capital base.
• Amazon Mexico: Major e-commerce platform in Mexico selling flowers, plants and gift items. Comparable as a potential low-cost, high-traffic alternative for online flower and gift purchases in the Mexican market.

Emerging players

• The Bouqs Co. US-based DTC floral e-commerce brand with farm-to-door delivery and subscription offerings. Comparable as a digitally native floral retailer targeting gifting occasions, though with stronger technology and VC backing.
• Farmgirl Flowers: US-based digitally native floral brand focused on hand-tied bouquets and direct online ordering. Comparable product mix and DTC positioning, illustrating the kind of digitally led brand Flordeco could face as competition.
• BloomsyBox: Subscription-based online floral delivery company sourced directly from growers. Comparable on the online floral + recurring gifting thesis, representing a potential subscription-gifting threat.

Regional players

• Regina Flores: Mexican online florist operating in Mexico City and select national locations with same-day delivery. Closely comparable direct peer in Mexico's online floral retail segment, competing on overlapping occasions and products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flordecofloreria
• Xx.com/FlordecoFlores

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flordeco Florerías