What Blendworth Interiors does

Blendworth Interiors is a UK-based, privately held specialty retailer of interior textiles and wallcoverings, founded in 1921 and headquartered in Havant, with sales and marketing operations in Darwen, Lancashire and a third-party logistics–operated distribution center in Wakefield. The company sells directly to end customers through a Shopify-hosted e-commerce storefront, serving two distinct customer segments: professional interior designers and decorators (primary) and individual homeowners undertaking residential refurbishment (secondary). Its core offering is a catalog of more than 200 named fabric collections — covering chenille, cotton, embroidery, faux silk, jacquard, prints, satin, tapestry, velvet, weaves and others, organized by collection, color, fabric type, and end use (drapery, upholstery, bedding, contract drapery, contract furniture) — alongside four exclusive wallcovering lines, of which the Solstice collection is printed in-house on Blendworth's own proprietary wallpaper machine using hand-curated artisan print techniques.

The business model is direct-to-consumer e-commerce, with a one-time purchase revenue stream from fabric and wallcovering sales, supplemented by a made-to-measure custom service. Pricing is not publicly listed; quote-based pricing applies to made-to-measure orders, and the company offers a Price Promise guarantee, free delivery on orders above £500 to the UK mainland, and a free sample program of up to 25 samples to support designer and consumer decision-making. The firm has no disclosed funding rounds, parent company, subsidiaries, partnerships, M&A activity, or management team, and its geographic footprint is confined to the United Kingdom. Its principal competitive assets are catalog depth, in-house wallpaper printing capability, and an asset-light distribution arrangement through Texlogistics Limited.

Name

Blendworth Interiors

Legal name

Blendworth Interiors

Website

https://blendworth.co.uk

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Blendworth Interiors is a UK-based specialty e-commerce retailer selling 200+ textile fabric collections and exclusive wallcoverings, including in-house printed lines, primarily to professional interior designers and to homeowners undertaking residential projects.

Ownership category

akta.pro rank

Product category

Interior Textiles

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)

akta.pro secondary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

Keywords

• Textile fabric sales
• Wallcovering products
• Interior design fabrics
• Upholstery textiles
• Made-to-measure drapery

Headquarters

HQ city

Havant

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Textile and Wallcovering Sales: Sale of fabrics, wallcoverings, and related interior décor products through e-commerce platform. Products include drapery, upholstery, bedding, and contract furniture across various collections and colors.

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Blendworth Interiors sells textile fabrics and wallcoverings through a Shopify e-commerce platform, offering over 200 fabric collections and exclusive wallcovering lines for residential and commercial interior decoration. Products include drapery, upholstery, bedding, and contract fabrics, with made-to-measure services, free sample programs (up to 25 samples), and free UK mainland delivery on orders over £500. Wallcoverings are printed in-house on a proprietary wallpaper machine using artisan-curated designs.

Product overview

Blendworth Interiors is a textile and wallcovering retailer operating a Shopify e-commerce platform. The company offers an extensive portfolio of fabric collections (organized by collection name, purpose, colour, and fabric type) and exclusive wallcovering collections. Products are primarily sold direct-to-consumer through their website, with physical warehouse and distribution operations handled by Texlogistics Limited in Wakefield, UK. The core offering consists of hundreds of fabric collections and four named wallcovering collections, with the Solstice line being printed in-house on their own wallpaper machine.

Differentiator

Problem solved

Functional benefit

Products and services

• Fabric Collections Extensive range of fabric collections including chenille, cotton, embroidery, faux silk, faux wool, herringbone, jacquard, plains, printed velvets, prints, satin, tapestry, texture, upholstery velvet, velvet, and weaves. Organized by purpose including drapery, contract drapery, bedding, contract furniture, upholstery, dual, and dual contract applications. Available in multiple colours and hundreds of named collections such as Aberdeen, Abingdon, Acrobat, Addison, Ainsworth, Alex, Amara, and many others. Targeted at interior designers, decorators, and homeowners for residential and commercial projects.
• Wallcovering Collections Exclusive wallcovering collections including Centenary Wallcoverings, Osprey Home x Blendworth 'In the Beginning...' Wallcoverings, Simply Print II Wallcoverings, and Solstice Wallcoverings. All wallcoverings are printed in-house on Blendworth's own proprietary wallpaper machine, with each design curated by hand in the Blendworth studio to emulate artisan print techniques. Targeted at interior designers, decorators, and homeowners seeking exclusive wallcovering designs.
• Solstice Wallcoverings A versatile wallcovering collection printed in-house on Blendworth's own proprietary wallpaper machine. Each design is curated by hand in the Blendworth studio, emulating artisan print techniques. Offered to interior designers, decorators, and homeowners seeking distinctive wallcovering designs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zoffany: UK luxury fabric and wallcovering brand with a heritage positioning, distributed to designers and high-end retailers. Directly comparable on premium fabric-by-the-yard plus wallpaper collections, and exclusive pattern IP.
• Harlequin: Contemporary UK fabric and wallcovering brand under the Sanderson Design Group, offering designer-led prints and weaves for residential and contract interiors. Comparable on fabric/wallcovering product mix and interior designer channel.
• Osborne & Little: British designer of luxury fabrics, wallpapers, trimmings, and home accessories, primarily serving interior designers and trade customers. Highly comparable on the fabric + wallcovering combination, designer-led collections, and UK trade distribution.
• Villa Nova: UK fabric and wallcovering brand under the Sanderson Design Group, focused on contemporary printed textiles and wallpapers for residential and contract use. Comparable on fabric-by-the-yard plus wallcoverings sold through designers.
• Sanderson: Iconic British heritage brand (part of Sanderson Design Group) producing fabrics, wallpapers, and home accessories with strong interior-designer distribution. Comparable on heritage positioning, premium designer fabrics, and exclusive wallcovering collections.
• Linwood Fabric: UK fabric and wallcovering company offering a broad range of printed and woven textiles plus wallpapers, sold through interior designers and stockists. Comparable on fabric/wallcovering range, UK B2B focus, and made-to-order capability.
• Romo: UK heritage brand offering a wide portfolio of decorative fabrics, wallcoverings, and accessories, distributed globally to interior designers and retailers. Highly comparable in product breadth, B2B trade focus, and exclusive pattern-led collections.
• Ian Mankin: British heritage textile brand producing woven and printed fabrics and complementary home products, sold directly to consumers and designers. Comparable on UK heritage positioning, woven/printed cotton fabric range, and direct online distribution.
• Clarke & Clarke: UK-based fabric and wallcovering brand within the Sanderson Design Group, selling decorative fabrics and wallcoverings to interior designers and retailers via direct distribution. Directly comparable to Blendworth on product mix (upholstery/drapery fabrics + wallcoverings), target customer (interior designers and trade), and UK-centric go-to-market.

Broad incumbents

• Laura Ashley: Long-established UK heritage home and fashion brand with a fabric, wallpaper, and home furnishings portfolio sold through retail, online, and trade channels. Comparable on British heritage wallcoverings/fabrics, though it operates as a much broader multi-category home retailer rather than a specialist fabric/wallcovering house.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blendworth-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blendworth Interiors