What Sanderson Design Group does

Sanderson Design Group PLC is a UK-headquartered luxury interior furnishings group that designs, manufactures, and markets premium wallpapers, fabrics, bedlinen, paint, and home accessories. The company operates through six consumer brands — Sanderson (est. 1860), Morris & Co., Zoffany, Harlequin, Clarke & Clarke, and Scion — each occupying a distinct position on the heritage British interior design spectrum. Two wholly-owned manufacturing subsidiaries, Anstey Wallpaper Company (Loughborough) and Standfast & Barracks (Lancaster, est. 1924), execute production using gravure, screen, digital, and hand-block printing technologies; Anstey is described as the largest contract wallcovering printer in the UK and Standfast & Barracks as one of the world's most versatile fabric printers.

Revenue is generated through three streams: branded consumer product sales (DTC via six brand websites and four flagship showrooms in London, New York, Chicago, and Culemborg, Netherlands), a dedicated trade sales channel targeting interior designers and contract specifiers via trade.sandersondesigngroup.com, and third-party contract manufacturing through Anstey and Standfast & Barracks (which also produce for restoration projects including Royal Palaces and the Palace of Westminster). The primary customer segments are affluent residential consumers seeking heritage British design, hospitality and contract specifiers requiring premium contract-grade materials, and international buyers in the US, Netherlands, and Germany.

FY26 revenue was GBP 99.5 million, broadly flat (-1%) versus FY25's GBP 100.4 million, with US sales growing 10% offsetting softer UK demand. Adjusted underlying PBT rose 22.2% to GBP 5.3 million, net cash strengthened to GBP 9.8 million, and inventory was reduced by GBP 5.7 million to GBP 21.5 million. The company is listed on AIM of the London Stock Exchange (ticker: SDG) with 72,264,620 shares outstanding and a diversified institutional shareholder base led by LBV Asset Management at 12.0%. Competitive positioning rests on 160+ years of combined brand heritage, the Sanderson Royal Warrant dating to 1923, extensive 18th-century design archives, FSC certification achieved in April 2021, and exclusive UK-based manufacturing.

Name

Sanderson Design Group

Legal name

Sanderson Design Group PLC

Website

https://sandersondesign.group

Company type

Public

Founded year

1860

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sanderson Design Group is a UK-based luxury interior furnishings group that designs, manufactures, and sells premium wallpapers, fabrics, and home accessories through six heritage brands, serving affluent residential consumers, interior designers, and hospitality specifiers via showrooms, e-commerce, and trade channels.

Ownership category

akta.pro rank

Product category

Luxury Interior Furnishings

NAICS

Paperboard Mills (32213)

SIC

Paper Mills (2621)

akta.pro primary industry

Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)

Keywords

• Luxury interior furnishings
• Designer wallpapers
• Printed fabrics
• British heritage brands
• Contract wallcoverings

Headquarters

HQ city

Denham

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wallpaper and Fabric Products: Design, manufacture and marketing of luxury wallpapers and fabrics through six consumer brands (Sanderson, Morris & Co., Harlequin, Zoffany, Clarke & Clarke, Scion). Revenue is generated from product sales to consumers, interior designers, and contract specifiers. FY26 revenue was GBP 99.5 million.
2. Contract and Manufacturing Services: Manufacturing brands (Anstey Wallpaper Company and Standfast & Barracks) produce wallcoverings and printed fabrics for third-party customers in addition to the group's own brands, providing additional revenue streams.
3. Licensing Royalties: Licensing agreements contain provisions ensuring licensees and any subcontractors observe ETI Base Code standards, suggesting royalty-based revenue from brand licensing.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sanderson Design Group designs, manufactures, and markets luxury wallpapers, fabrics, bedlinen, paint, tableware, and home accessories through six consumer brands (Sanderson, Morris & Co., Harlequin, Zoffany, Clarke & Clarke, Scion) under its own name. It also operates two UK-based manufacturing businesses — Anstey Wallpaper Company (the largest contract wallcovering printer in the UK) and Standfast & Barracks (a fabric printing facility established in 1924) — that produce wallcoverings and printed fabrics for the group's brands and third-party customers. FY26 revenue was GBP 99.5 million.

Product overview

Sanderson Design Group is a luxury interior furnishings company offering a portfolio of 6 consumer brands and 2 manufacturing brands. The consumer brands — Sanderson, Morris & Co., Harlequin, Zoffany, Clarke & Clarke, and Scion — design, develop and market wallpapers, fabrics, bedlinen, paint, tableware, trimmings, carpets and home accessories. The two manufacturing brands — Anstey Wallpaper Company and Standfast & Barracks — handle in-house production of wallcoverings and printed fabrics respectively, using a range of traditional and digital printing technologies. The company operates exclusively from UK-based facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Sanderson: Eternal celebration of the elegance of the English countryside. Founded in 1860, one of the most renowned interiors brand worldwide. Granted Royal Warrant in 1923, still supplies to HM Queen Elizabeth II and British Royal Palaces.
• Morris & Co.
• Harlequin
• Zoffany
• Clarke & Clarke
• Scion
• Anstey Wallpaper Company
• Standfast & Barracks

Products and services

• Sanderson Luxury interior design brand producing fabrics, wallpapers, bedlinen, paint and tableware, founded in 1860 and the oldest brand in the portfolio. Holds a Royal Warrant granted in 1923 and still supplies fabrics, paint and wallcoverings to British Royal Palaces. Celebrated 160th anniversary in 2020.
• Morris & Co. Arts & Crafts movement heritage brand producing wallpapers and textiles, with authentic archival pieces derived from historic archive of log books, samples and original wooden printing blocks.
• Harlequin British colour-focused interior brand producing fabrics and wallcoverings, inspired by global travels, natural and architectural worlds, with designs exploring the colour kaleidoscope and supported by scientific colour research.
• Zoffany Luxurious interiors brand producing wallpapers, fabrics, trimmings, paint, carpets and furniture, drawing from an extensive archive dating back to the 18th century, with designs inspired by historic collections such as Temple Newsam.
• Clarke & Clarke Design house defining transitional style in home interiors, offering an eclectic collection of fabrics, wallpapers and home accessories with luxurious textures and bold colour combinations.
• Scion British brand producing colourful printed fabric and wallcoverings, including the iconic Mr Fox character, with playful Scandi-inspired designs and bold colours for modern living, manufactured in the UK.
• Anstey Wallpaper Company Largest contract wallcovering printer in the UK with the broadest machine profile in Europe. Based in Loughborough, it offers gravure, rotary screen, flexographic, surface, surflex, digital, flat screen and hand block printing methods on a wide variety of substrates and widths, serving both the group's brands and third-party customers.
• Standfast & Barracks Fabric printing company located in Lancaster, England, established in 1924, offering conventional rotary and flatbed screen printing using vat, reactive, pigment, disperse, discharge and acid dyes, as well as ink-jet digital technology for short runs and special designs, serving home furnishings and apparel brands.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• BDO LLPcoreOthers · 1 January 2024External auditors of Sanderson Design Group. Located at Two Snowhill, Birmingham B4 6GA.
• VerisiocoreTechnology or Integration · 1 January 2024Supplier onboarding and audit platform used by Sanderson Design Group. The company requires new suppliers to be onboarded with Verisio, with audits reviewed and risk-rated, and supplier risk assessed based on geography, product category, labour intensity, audit history and supplier transparency.
• FSC (Forest Stewardship Council)coreOthers · 1 April 2021Sanderson Design Group achieved FSC certification in 2021, ensuring that the majority of wallpapers are printed on responsibly sourced paper. This certification helps protect forests and wildlife for future generations and supports biodiversity and ethical forestry practices.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Colefax Group PLC: UK AIM-listed luxury interior furnishings group with heritage brands including Colefax & Fowler, Jane Churchill, and Manuel Canovas. Directly comparable in product mix (wallpapers, fabrics), multi-brand structure, contract/hospitality channel exposure, and small-cap UK listed status.
• Designers Guild: Private UK luxury interiors brand founded by Tricia Guild, producing wallpapers, fabrics, and home accessories with strong design-led positioning. Closely comparable on product categories, premium B2C/trade channels, and global wholesale distribution.
• The Romo Group: UK family-owned designer and manufacturer of wallcoverings, fabrics, and trimmings under brands including Romo, Villa Nova, and Kirkby Design. Directly comparable on multi-brand portfolio, contract/hospitality channel, and luxury residential positioning.
• Osborne & Little: British designer of wallpapers, fabrics, and trimmings distributed globally through trade and retail. Comparable heritage positioning, premium print-led collections, and trade/contract sales channels.
• Farrow & Ball: British luxury paint and wallpaper brand known for heritage color palette and high-end residential demand. Highly comparable on premium UK positioning, designer/specifier channels, and complementary paint + wallpaper offering.
• Schumacher: US-based heritage luxury fabric, wallpaper, and trim brand operating since 1889, with comparable archive-based design strategy and trade/contract channel. Similar premium positioning and multichannel US distribution.
• Pierre Frey: French heritage house publishing wallpapers, fabrics, and furnishings with extensive historical archive dating to the 18th century. Directly comparable on archival design licensing, premium positioning, and hospitality/contract projects.
• GP & J Baker: British heritage fabric and wallpaper brand with 19th-century origins, now operating as part of a wider interiors group. Comparable archive-led product strategy and trade/contract distribution.
• Lee Jofa: US heritage fabric, wallpaper, and trim brand (part of Kravet Inc.) serving luxury residential and hospitality markets. Comparable premium positioning, archive-driven design, and contract specification channel.

Broad incumbents

• Mulberry Group plc: UK-listed luxury goods group (leather goods, ready-to-wear, home) with comparable heritage-British positioning and shared CEO lineage. Adjacent rather than directly competing, but relevant for benchmarking premium UK brand-building and international distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/walker-greenbank-plc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanderson Design Group