Lasse Lakrits

Name

Lasse Lakrits

Legal name

LASSE LAKRITS

Website

https://lasse-lakrits.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Lasse Lakrits is a German DTC licorice confectionery brand based in Pulheim, selling tins, mixes, sticks, toffee, and gifts via a Shopify e-commerce store, a B2B wholesale portal, and a retail dealer network across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Pulheim

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of licorice and confectionery products through their e-commerce platform. Products are sold in various formats including cans, bars, poles, long licorice, toffee, and gift sets. Unit pricing per kilogram ranges from approximately $23 to $200 USD depending on product type.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Lasse Lakrits manufactures and sells German licorice (Lakritz) confectionery products, including licorice tins, mixes, sticks, toffee, and chocolate-coated licorice variants, marketed to individual consumers via its own e-commerce store and to retailers/wholesalers via a dedicated B2B portal. The assortment includes vegan and allergen-transparent options and is sold in reusable tins and gift packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Lakritz tins (assorted licorice in reusable tins) Artisan German licorice (Lakritz) products packaged in reusable tins, sold to individual consumers via the DTC e-commerce store and to retailers via the B2B portal; gift-ready format for personal use or gifting.
• Lakritz mixes Mixed-format licorice assortments offered by Lasse Lakrits through its DTC storefront and B2B wholesale portal for variety-seeking consumers and retailers.
• Lakritz sticks Single-format licorice stick products within the Lasse Lakrits assortment, sold via the Shopify store and B2B wholesale channel.
• Lakritz toffee Toffee-format licorice confections produced by Lasse Lakrits and distributed through the DTC store and B2B portal for consumers seeking a softer-texture Lakritz variant.
• Chocolate-coated Lakritz Liquorice products coated or combined with chocolate within the Lasse Lakrits assortment, sold to DTC and B2B customers targeting chocolate-and-licorice flavor profiles.
• Vegan and allergen-transparent Lakritz lines Vegan and transparent-ingredient licorice products within the Lasse Lakrits range, targeting dietary-restricted consumers and retailers seeking clean-label confectionery SKUs.
• Lakritz gift sets Curated multi-product gift assortments using the Lasse Lakrits tins and mixes, positioned for gifting occasions and sold through the DTC storefront.

Quantifiable outcome

• 4.90 star average customer rating from 960 verified reviews

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Scale indicators1 record

Broad incumbents

• Fazer: Finnish confectionery group with broad licorice and chocolate portfolios. Comparable as a Nordic incumbent with overlapping licorice offerings and similar gifting/seasonal merchandising playbook, though at much larger scale.
• Haribo: Global confectionery giant headquartered in Germany with extensive licorice and salmiak products (e.g., Lakritzschnecken, Pontefract cakes). Comparable as the dominant mass-market confectionery incumbent whose shelf presence and ad spend shape the competitive context for Lasse Lakrits.
• Cloetta: Swedish-listed confectionery group with licorice brands such as Jenkki and Läkerol. Comparable as a multi-brand European confectionery incumbent competing for similar retail shelf space across DACH and the Nordics.
• Katjes Fassin: Established German confectionery company with a strong licorice and fruit-gum portfolio, including salmiak products. Comparable as a domestic incumbent competing for the same German licorice consumer, but with significantly broader product breadth and scale.

Emerging players

• Pernigotti: Italian premium confectionery brand with strong gifting positioning and DTC channels. Comparable as a European premium confectionery peer pursuing similar gift-set and tin-format strategies, though focused on chocolate rather than licorice.

Direct peers

• Bönor: Swedish licorice brand focused on premium salty licorice (salmiak) products sold via DTC and retail. Comparable as a Nordic specialty licorice brand targeting similar enthusiast consumer segments with salmiak-forward assortments.
• Lakrids by Johan Bülow: Danish premium licorice brand operating a DTC e-commerce model with strong Scandinavian and EU distribution. Closest direct comparable: both are specialty licorice brands selling premium, design-led tins and gift sets to enthusiast consumers, with similar unit economics and seasonal gifting focus.
• Hedinger: German licorice manufacturer (Hedinger Lakritz) with a long heritage in the German market. Comparable as a domestic licorice specialist, particularly relevant on the B2B/manufacturing side where Lasse Lakrits also operates a wholesale portal.

Market position

Customer concentration

• YouTubeyoutube.com/channel/UC_aRlYhyHobV2FUXfRiqAkg
• Facebookfacebook.com/lasselakrits
• Instagraminstagram.com/lasselakritsoriginal
• Xx.com/lasselakrits
• LinkedInlinkedin.com/company/lasse-lakrits

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lasse Lakrits