Choices Pregnancy Care Center

What Choices Pregnancy Care Center does

Choices Pregnancy Care Center is a non-profit pregnancy resource organization headquartered in Gainesville, Georgia, that provides free and low-cost medical and support services to women and families facing unplanned or crisis pregnancies. Its core medical offerings include lab-certified urine-based pregnancy tests with same-day results (97–99% accuracy), ultrasound imaging including transvaginal capability for early pregnancy verification, and CDC-recommended STI testing provided at no cost to pregnant women. It also offers discounted STI testing (a $30 panel for gonorrhea, chlamydia, syphilis, and rapid HIV) to non-pregnant women and men in the community, with cash payment required. The organization explicitly does not provide, refer for, or arrange abortion services, and its service scope is limited to pregnancy confirmation, STI screening, and support — it does not deliver extended prenatal care, contraception, or infertility treatment.

The organization's service model is built around a coordinated ecosystem of medical, educational, and material support. Beyond core diagnostics, Choices operates the Bright Course-based My Baby Counts program, where clients earn "Baby Bucks" by completing online parenting classes and redeem them at the in-house Baby Boutique for diapers, clothing, cribs, car seats, and other infant supplies. Additional support services include pregnancy options education, post-abortion support groups (a 10-week PAST class), single-mom support, male patient advocates, adoption referrals to a network of three Georgia agencies, maternity housing referrals, and a chemical abortion reversal referral pathway connecting clients with local OB-GYNs. Services are delivered through two fixed clinics (Gainesville and Flowery Branch) plus a mobile clinical unit operating three days per week at varying locations, with a 24/7 phone helpline and online intake forms in English and Spanish.

Financially, the organization operates as a donation-dependent nonprofit. Pregnancy-related services are free to clients; STI testing for non-pregnant individuals is at heavily discounted rates. Revenue is sourced through charitable contributions via a dedicated giving portal (choicespregnancypartners.org), mailed check donations, and likely supplemental funding from its network affiliations with Heartbeat International, Care Net, and NIFLA. The center reaches users through community referrals, partnerships with local healthcare providers and social services, Facebook and Instagram, website content, and the mobile unit deployed in underserved areas. As a community nonprofit with no disclosed financial data, its scale is small and tightly regional, focused on the greater Gainesville, GA area and surrounding communities.

Name

Choices Pregnancy Care Center

Legal name

Choices Pregnancy Care Center

Website

https://choicespregnancy.org

Company type

Private

Operating status

Operating

Short description

Choices Pregnancy Care Center is a non-profit in Gainesville, GA that provides free pregnancy tests, ultrasounds, and STI testing to women facing crisis pregnancies, plus discounted STI testing, parenting education, and baby supplies through its My Baby Counts program, operating two clinics and a mobile unit.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Outpatient Care Centers (6214), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFAJAA

Obstetrics & Gynecology (OB/GYN) Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAFAJAN

Lactation, Postpartum & Perinatal Support Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Pregnancy care services
• Crisis pregnancy support
• Free ultrasound imaging
• STI testing services
• Parenting education programs

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: As a nonprofit organization, Choices Pregnancy Care Center relies on donations from the community. The website includes a donation portal through choicespregnancypartners.org/ways-to-give/ and accepts check donations mailed to their P.O. Box in Gainesville, GA. The organization also partners with affiliate organizations including Heartbeat International, Care Net, and NIFLA which may provide funding support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Choices Pregnancy Care Center provides free pregnancy tests, ultrasounds (including transvaginal), and CDC-recommended STI testing to pregnant women, plus discounted STI testing to non-pregnant women and men. The center supplements its medical services with a parenting education program (Bright Course / My Baby Counts) that allows clients to earn Baby Bucks redeemable at the in-house Baby Boutique, along with pregnancy options education, post-abortion support, adoption and maternity housing referrals, and male partner support. Services are delivered through two physical clinic locations and a mobile clinical unit serving the greater Gainesville, GA region.

Product overview

Choices Pregnancy Care Center operates as a crisis pregnancy support organization offering a coordinated suite of free medical and support services. The core offerings include free pregnancy testing, ultrasounds, and STI testing for pregnant women, supplemented by discounted STI testing for non-pregnant individuals. The support ecosystem includes the Bright Course/My Baby Counts parenting education program (where clients earn Baby Bucks redeemable at the Baby Boutique), pregnancy options counseling, adoption and maternity housing referrals, post-abortion support groups, and male partner support services. Services are delivered through two physical locations (Gainesville and Flowery Branch) plus a mobile clinical unit. The organization does not provide extended prenatal care, birth control, abortion services, or infertility treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Pregnancy Tests
• Free Ultrasounds
• Free STI Testing for Pregnant Women
• Discounted STI Testing (Non-Pregnancy)
• Mobile Clinical Unit
• Pregnancy Options Education
• Bright Course / My Baby Counts Program
• Baby Boutique
• Single Mom Support Services
• Chemical Abortion Reversal Referral
• Post Abortion Support (PAST Class)
• Adoption Referrals
• Maternity Housing Referrals
• Male Partner Support

Quantifiable outcome

• Same-day pregnancy test results with 97%-99% accuracy when client has missed a period
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Heartbeat InternationalcoreStrategic or Co-development PartnerAffiliation with Heartbeat International, one of the largest networks of pregnancy resource centers globally. Provides organizational support, best practices, training resources, and potential funding for Choices Pregnancy Care Center.
• Care NetcoreStrategic or Co-development PartnerAffiliation with Care Net, a national network of pregnancy centers. Provides pregnancy center coaching, consulting, marketing resources, and pregnancy help line services.
• NIFLA (National Institute of Family and Life Advocates)coreStrategic or Co-development PartnerAffiliation with NIFLA, an organization supporting life-affirming pregnancy centers and medical clinics. Provides legal resources, training, and support for pro-life pregnancy centers.
• An Open Door Adoption AgencyminorStrategic or Co-development PartnerAdoption referral partner providing adoption services to Choices clients considering adoption as a pregnancy option. Offers semi-open, open, and confidential adoption options.
• Covenant Care AdoptionsminorStrategic or Co-development PartnerAdoption referral partner offering professional adoption services. Part of Choices' network of credible and professional adoption agencies in Georgia.
• Lifeline Children's ServicesminorStrategic or Co-development PartnerAdoption referral partner providing adoption services. Part of the adoption agency network that Choices refers clients to for adoption planning and support.
• Local OB-GYN NetworkminorStrategic or Co-development PartnerLocal OB-GYNs who have agreed to consult on and provide Abortion Reversals. Choices connects clients who have taken the first abortion medication and wish to pursue reversal with these medical providers.

Scale indicators1 record

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Heartbeat International: Largest U.S. network of pregnancy resource centers, offering medical, educational, and support services similar to Choices. As a network umbrella and direct affiliate of Choices, it represents the closest broad incumbent comparable in scope and mission.
• Planned Parenthood: Largest U.S. nonprofit reproductive-health provider, offering pregnancy testing, STI testing, ultrasounds, and a broader contraceptive and abortion service menu. Operates as a direct competitor in the same Northeast Georgia region but with a very different scope and stance.
• Care Net: National affiliation network of more than 1,100 pregnancy centers providing pregnancy testing, ultrasounds, and STI services. Care Net is both a peer organization in the same service category and one of Choices' three primary affiliate partners, making it the most directly comparable incumbent.

Others

• NIFLA (National Institute of Family and Life Advocates): Trade and legal-support association for life-affirming pregnancy centers and medical clinics. As Choices' third major affiliate, NIFLA is an enabling ecosystem participant rather than a direct operating peer, but is highly relevant to the operating model.

Direct peers

• Thrive St. Louis (Thrive Women's Clinic): St. Louis-area nonprofit pregnancy center offering free pregnancy tests, ultrasounds, STI testing, and post-abortion support. Mirrors Choices' clinical-offerings-plus-support-services structure and free-pricing model.
• First Care Women's Clinic: Community-based nonprofit providing free pregnancy testing, ultrasounds, STI testing, and material assistance to pregnant women. Closely aligned with Choices' mission, services, and community-referral GTM.
• Alpha Center: Nonprofit pregnancy resource center providing free pregnancy tests, ultrasounds, STI screening, and parenting support. Closely matches Choices' service menu, life-affirming positioning, and free-pricing model.
• RealOptions Pregnancy Resource Centers: Multi-site California-based pregnancy resource center offering free pregnancy tests, ultrasounds, STI testing, and parenting education with a mobile-unit footprint. Closest functional peer to Choices in terms of service mix, no-cost pricing, and mobile delivery.
• Insight Pregnancy Center: Nonprofit pregnancy resource center delivering free pregnancy tests, ultrasounds, STI screening, and parenting education in a community setting. Comparable to Choices in service mix, mission, and free-pricing structure.

Emerging players

• Obria Medical Clinics: Multi-site life-affirming medical clinic network offering pregnancy testing, ultrasounds, STI testing, and well-woman care. Comparable to Choices in service menu and positioning, with a broader geographic footprint and additional well-woman services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/choicespregnancycare
• Instagraminstagram.com/choicescenter
• LinkedInlinkedin.com/company/choices-pregnancy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choices Pregnancy Care Center