ITPA

What ITPA does

ITPA (Information Technology Professionals Association) is a not-for-profit professional association incorporated in Australia, headquartered in Pialba, operating since 2016 following its rebrand from SAGE-AU (Systems Administration Guild of Australia). Its stated mission is to advance the understanding of ICT matters across community, corporate, and government sectors in Australia. ITPA serves IT professionals across the country, with publicly referenced membership exceeding 18,000 (a figure from a 2018 statement that has not been updated in the dataset).

The association's core product is a tiered membership offering: a Professional Membership at $110/year (reduced from prior rates in April 2023 and held through at least 1 July 2025), a Retired Member tier, and newly introduced concessional student and senior tiers, with the administration fee waived for new professional members. Beyond membership, ITPA operates the Certified Practicing Member (CPM) credentialing program — first awarded in February 2017 — alongside short courses, an events and conferences program (including a CISO Melbourne partnership with Corinium), newsletters, and articles. Member benefits include insurance cover via a Guild Insurance partnership and Dell Technologies hardware discounts (10% on Latitude/Optiplex/Vostro, 7% on XPS lines), with additional distribution through sponsors Zettagrid (Foundation Gold), CSU/IT Masters, Quest Accountants, and Sturm Software Engineering.

ITPA is governed by a volunteer board of directors elected by members at annual general meetings, with the 2025-26 board comprising John Allan, Trent Steinberg, and Andrew Hainsworth. Revenue is derived from annual membership subscriptions (the primary stream) and corporate sponsorship; the organization has no parent company, no external investors, and no funding rounds. The association distributes services through its website (itpa.org.au), LinkedIn, Twitter/X (@ITProAssoc), YouTube, email newsletter, and in-person events, with no disclosed AI/ML capabilities, no APIs, and no mobile applications.

Name

ITPA

Legal name

Information Technology Professionals Association

Website

https://itpa.org.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ITPA is an Australian not-for-profit professional association serving IT professionals through tiered membership, the Certified Practicing Member (CPM) credentialing program, events, training, and advocacy, funded by individual membership fees and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (81392), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Systems Administration & IT Operations (Windows/Linux, Monitoring, ITSM) (EDABAFAH)

Keywords

• Professional association services
• IT certification programs
• Professional membership
• Continual professional development
• ICT industry advocacy

Headquarters

HQ city

Pialba

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees provide the primary revenue stream for this not-for-profit association. The current annual fee is $110 per year as of 2023, reduced from previous rates to support members during difficult economic conditions.

Pricing tiers

Distribution channels2 records

Marketing channels6 records

Core offering

ITPA (Information Technology Professionals Association) is a not-for-profit professional association that delivers paid membership tiers (Professional and Retired Member), the Certified Practicing Member (CPM) credentialing program, short courses, member events and conferences, and industry advocacy for IT professionals in Australia. Members receive networking opportunities, mentoring, training, and access to discounted products and services from corporate sponsors.

Product overview

ITPA is a not-for-profit professional association for IT professionals in Australia. The organization offers membership services including Professional and Retired Member tiers, along with a Certified Practicing Member (CPM) Program for credentialing. The association provides short courses for professional development, organizes events and conferences (such as CISO Melbourne), and publishes newsletters and articles on ICT matters. Members receive benefits including Dell computer discounts and access to industry forums.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Guild InsurancecoreStrategic or Co-development PartnerITPA partnered with Guild Insurance to offer insurance cover for IT professionals throughout Australia, providing a member benefit for professional members.
• Dell TechnologiescoreGTM or Marketing PartnerAs sponsor, Dell extends discounts to ITPA professional members including 10% off Latitude/Optiplex/Vostro lines and 7% off XPS lines. Discounts can be combined with other promotions.
• ZettagridcoreGTM or Marketing PartnerFoundation Gold Sponsor of ITPA.
• Charles Sturt University / IT MasterscoreStrategic or Co-development PartnerCSU and IT Masters are sponsors providing cyber security education programs and courses to ITPA members. CSU is the largest provider of postgraduate IT degrees in Australia.
• CoriniumminorGTM or Marketing PartnerITPA serves as an Industry Partner for Corinium's CISO Melbourne events (2023), sharing insights on cybersecurity leadership.
• Quest AccountantsminorGTM or Marketing PartnerSponsor of ITPA.
• Sturm Software EngineeringminorGTM or Marketing PartnerSponsor of ITPA.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Australian Computer Society (ACS): Australia's largest professional association for the ICT sector, offering memberships, certifications (CP/CITP), events, and advocacy. Direct competitor for the same Australian IT professional audience.
• ISACA: Global association for IT governance, risk, security, and audit professionals with chapters in Australia. Comparable in offering certifications, local events, and member benefits to IT professionals.
• (ISC)²: International nonprofit membership association for cybersecurity professionals, offering certifications (CISSP, SSCP) and member education. Closely comparable mission and credentialing-led member value proposition.
• CompTIA: Global trade association for the IT industry issuing widely adopted certifications and providing member training resources. Comparable in IT professional credentialing and training focus.
• Australian Information Industry Association (AIIA): Australian peak industry body for the tech sector, providing advocacy, events, and member services. Comparable peer targeting Australia-based IT professionals and organisations.
• IEEE Computer Society: Global professional organization for computing professionals providing memberships, certifications, conferences, and publications. Comparable in serving IT practitioners with continuing education and credentialing.

Regional players

• BCS (Chartered Institute for IT): UK-based chartered professional body for IT practitioners offering registrations, certifications, and member benefits. Similar professional association model serving a different primary geography.

Emerging players

• AFCEA International: Nonprofit membership association serving defense, homeland security, and IT communities with chapters and events in Australia. Partial overlap in IT professional audience and event-driven engagement.

Peers

• Charles Sturt University / IT Masters:

Others

• Internet Society (ISOC): Global nonprofit focused on internet policy and standards with Australian chapters. ITPA has partnered with ISOC on policy work; relevant as an adjacent peer in IT advocacy and standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/itproassoc
• YouTubeyoutube.com/user/ITProAssoc
• LinkedInlinkedin.com/company/information-technology-professionals-association
• Facebookfacebook.com/ITProAssoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITPA